•LG Electronics USA has selected the 2012 Ford Focus as the vehicle of choice for its “LG Brand Ambassador” team of in-store merchandising experts
•The Ford Focus was selected for its fuel-efficient and innovative attributes that resonate with LG’s own brand attributes of stylish design and smart technology
•Fleet of 200 Ford Focus hatchbacks will be creatively wrapped in LG’s famous logo and “Life’s Good” slogan
DEARBORN, Mich., Aug. 24, 2011 – LG Electronics USA has selected the 2012 Ford Focus as the vehicle of choice for its “LG Brand Ambassador” team of in-store merchandising experts. In all, a fleet of 200 Ford Focus hatchbacks will take to the roads creatively wrapped in LG’s famous logo and “Life’s Good” slogan.
The Ford Focus was selected for its fuel-efficient and innovative attributes according to James Fishler, senior vice president, Go-to-Market Operations, LG Electronics USA.
“We selected the Focus based on its striking design, fuel economy and functional flexibility,” Fishler said. “Its SYNC® hands-free technology also enables us to communicate with our team in a safe way. In all, the Ford Focus attributes resonate with our brand attributes of stylish design and smart technology, making it an easy choice.”
LG Brand Ambassadors are dedicated teams that work with consumer electronics and appliance retailers, assisting with consumer education programs, sales associate training and merchandizing. Putting LG Brand Ambassadors on the road in the Ford Focus is a new initiative by LG to help establish a consistent image as they traverse the country delivering LG’s brand message to retailers and consumers.
“Focus has been a game changer for the segment,” said Paul Russell, Focus brand manager. “Traditionally, small cars meant econoboxes. Ford Focus, with its sporty design and content-rich options, gives customers more choice since they no longer have to sacrifice creature comforts for fuel economy.”
Since its introduction in March as an all-new model, the 2012 Focus has been winning over new buyers, especially because of its ability to achieve up to 40 mpg highway and high content options not traditionally found in small cars.
Commercial customers, like LG, are attracted to the new Focus for its high safety rating and high residual value. Focus has a Top Safety Pick from the Insurance Institute for Highway Safety and features MyKey®, which allows for such programming as limiting top speed or disabling the radio if occupants do not have their safety belts latched.
A further competitive advantage for the new Ford Focus is that it offers both sedan and hatchback bodystyles. The sporty five-door hatchback offers versatility that is catching on with buyers both commercial and retail as it gains an additional 10 cubic feet of cargo space to make loading and unloading easier.
The all-new Ford Focus also offers options such as voice-activated SYNC, active park assist to help with parallel parking, rear view camera and the Easy Fuel capless fuel filler system. So far, nearly 75 percent of all Focus models sold have been equipped with SYNC.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. For more information, please visit http://www.lg.com/.
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