With the incorporation of digimarc technology, you'll never look at a Ford Mustang brochure the same again! Just download the free digimarc app to your smartphone, scan the pages and watch it come to life all in real time! From laying down patches of asphalt to customizing your Mustang, the 2014 Mustang brochure breaks new ground, fusing print media with mobile technology.
Tuesday, April 30, 2013
With the incorporation of digimarc technology, you'll never look at a Ford Mustang brochure the same again! Just download the free digimarc app to your smartphone, scan the pages and watch it come to life all in real time! From laying down patches of asphalt to customizing your Mustang, the 2014 Mustang brochure breaks new ground, fusing print media with mobile technology.
Monday, April 29, 2013
- Ford’s new hybrids can save business customers as much as 45 percent in operational costs
- Ford expects to double hybrid vehicle production as companies procure Fusion and C-MAX for their company fleets, and as model year market share, according to R.L. Polk, has grown 13 percent since 2012
- Ford C-MAX Hybrid and Fusion Hybrid have been purchased by a variety of companies including
Con-way, Esurance, Quest Diagnostics and AT&T for fleet use since their introductions last fall
- Fleet operations teams can put an average of 24,000 miles annually on a vehicle throughout its service; durability, resale value, technology and cost savings are all major factors in purchase decisions for companies as they evaluate fleet options
DEARBORN, Mich., April 29, 2013 – Ford’s fuel-saving Fusion and C-MAX hybrids are attracting new commercial buyers searching for ways to save money at the pump.
Con-way, Esurance, Quest Diagnostics and AT&T are among the newest companies to purchase Ford hybrid vehicles for their national fleets. Many of their regional employees drive more than 24,000 miles annually.
“New commercial fleet customers are turning to Ford as they look for fuel-efficient, durable vehicles that can withstand the daily use and duty cycles of their businesses,” said Jon Coleman, Ford commercial fleet sustainability and technology manager. “Ford’s Fusion Hybrid and C-MAX Hybrid give them the tools they need to get the job done, including leading EPA-estimated fuel economy, technology, great quality and durability.”
Many companies are seeing the value in replacing gas fleets with new offerings from Ford’s hybrid lineup, and the savings can be significant – cutting total operational costs by as much as 45 percent. At the same time, hybrid vehicles typically retain higher resale values than their gas counterparts. Resale value is an important factor when companies calculate total operating costs for their business fleets.
Ford has seen rising demand for fuel-efficient vehicles, especially hybrids among fleet customers. These buyers are increasingly choosing Ford’s Fusion Hybrid and C-MAX Hybrid – both introduced last fall – as they look to further their sustainability efforts and reduce operating costs in their national fleets.
Con-way, a transportation and logistics services company with nearly 500 locations in North America, is adding just more than 1,000 Fusion Hybrids to its national fleet this year. The cars are deployed with operations and sales personnel at the company’s Con-way Freight, Con-way Truckload and Menlo Worldwide Logistics operating units. Collectively, Con-way expects to save more than 1 million gallons of gas annually while reducing carbon dioxide emissions by as much as 45 percent using Fusion Hybrid as its primary fleet car.
After an extensive selection process, San Francisco-based Esurance chose 50 Fusion Hybrids for its national claims fleet to provide the latest technology, while also saving fuel and reducing carbon emissions. Esurance expects to save more than 69,000 gallons of gas over the next few years, which translates to a savings of more than $255,000, at a national average of $3.71 a gallon.
Commercial fleet customers continue to move toward more environmentally responsible vehicles to support their sustainability efforts, while providing the latest technology and safety features for their drivers. Ford technology such as SmartGauge® with EcoGuide provides valuable hybrid driving information, including the amount of energy captured through regenerative braking, most efficient trip suggestions for frequently traveled routes, and instant feedback on a driver’s green score via leaves earned for each segment driven.
“Besides the obvious benefits of improved fuel efficiency and reduced carbon emissions, the advanced technologies in Fusion Hybrid are just as important,” said Mitch Plaat, Con-way vice president of procurement. “Ford’s technology suite – which includes lane-departure warning, adaptive cruise control, backup cameras, navigation system and the SYNC® hands-free system – helps Con-way reduce accidents and improve highway safety for employees, their families and other motorists.
“The hybrids’ reduced carbon emissions also complement our sustainability mission and contribute to our efforts to be a good steward of the environment,” Plaat added.
Randy Mullett, Con-way vice president of government relations and public affairs, selected the 2013 Fusion Hybrid for his company car. Mullett is impressed by its fuel economy and advanced safety features. “My Fusion’s advanced technology features, lower emissions, reduced fuel consumption and superb styling all combine for a great car that is inexpensive to operate and embodies the professional image we want to present for our customers,” he says. “It serves as a tangible sign of Con-way’s commitment to sustainability.”
Quest Diagnostics recently added 150 C-MAX Hybrids to support its national logistics requirements. “As the leading diagnostic information services company, we maintain a significant national logistics operation for transporting millions of patient specimens each year for testing at our clinical laboratories,” said Clete Lewis, director, environmental, health and safety, Quest Diagnostics. “Given our scale, the type of vehicles in our fleet can really make a difference to the environment and our business costs.
“The environmentally conscious C-MAX Hybrid is much more fuel efficient and produces less pollution than standard automobiles,” Lewis added. “It is a smart addition to our fleet because it will promote lower fuel costs while also helping us to empower better health in the communities we serve.”
Ford now offers five electrified vehicles:
- C-MAX Hybrid: EPA-estimated rating of 47 mpg city, highway and combined – up to 7 mpg better than Toyota Prius v – plus 50 more horsepower and 12 class-exclusive technologies
- C-MAX Energi plug-in hybrid: Best EPA-estimated combined miles per gallon equivalency of any plug-in hybrid, Ford’s first production plug-in hybrid vehicle has an EPA-estimated city rating of 108 MPGe and 21 miles of all-electric range – more than triple Prius plug-in’s six miles – and an EPA-estimated gas plus electric range of 620 miles. C-MAX Energi’s “real car” performance includes 195 horsepower (versus Prius plug-in at 134 horsepower), engaging driving dynamics and a quiet interior – all with a leading electric-only speed of 85 mph, more than 20 mph above the Prius
- Fusion Hybrid: EPA-estimated rating of 47 mpg city, highway and combined, up to 6 mpg better than the Toyota Camry Hybrid
- Fusion Energi plug-in hybrid: EPA-estimated gas plus electric range of 620 miles, electric-only range of up to 21 miles, and EPA-estimated rating of 108 MPGe city, 92 MPGe highway and 100 MPGe combined
- Focus Electric: One of America’s most fuel-efficient compact cars, with an EPA-estimated rating of 110 MPGe city, 99 MPGe highway and 105 MPGe combined
Sunday, April 28, 2013
Two friends zip their way through town in a Focus ST and wonder what it would be like to preview a black or white photography show at a gallery. OR says choose. And says have it all. That's why Ford is an AND company.
Saturday, April 27, 2013
Ford has teamed up with another American manufacturing brand, Shinola, to create a limited-edition wristwatch celebrating 50 years of Mustang. Shinola is one of the first of 50 companies that will sell products bearing Mustang's exclusive 50 Years logo -- only 1,000 of these luxury watches will be sold and can be purchased at www.shopmustangfifty.com.
Friday, April 26, 2013
Ford and Detroit-Based Luxury Goods Manufacturer Shinola Celebrate 50 Years of Mustang with a Limited-Edition Watch
- Ford has teamed up with another American manufacturing brand, Shinola, to create a limited-edition wristwatch celebrating 50 years of Mustang
- Shinola is one of the first of 50 companies that will sell products bearing Mustang’s exclusive 50 Years logo – only 1,000 of these luxury watches will be sold
DETROIT, April 25, 2013 – Ford is teaming up with Shinola, a Detroit-based luxury goods manufacturer, to celebrate 50 years of the Ford Mustang with the release of a premium 46-millimeter wristwatch with Swiss movements.
Only 50 companies will be licensed to create products bearing the Mustang 50 Years logo, which was designed to celebrate the sports car leading up to its 50th birthday on April 17, 2014. Shinola is one of the first manufacturers to help mark this milestone.
“Mustang is one of the greatest icons in American manufacturing history,” said Jacques Panis, Shinola’s director of strategic partnerships. “We reached out to Ford because we thought it makes perfect sense, as we share the same passion for craftsmanship and domestic manufacturing.”
Bedrock Manufacturing Company purchased the Shinola trademark, first used in 1929 on a wax-based shoe polish, in 2011.
A year ago Shinola moved into a 30,000-square-foot space in the historic Argonaut building in Midtown Detroit. Handmade watches and bicycles are now being crafted there. Shinola also offers other American-made products, including an artisanal leather collection, and journals created with paper from Michigan’s sustainable forests. In June Shinola will open a retail space.
Shinola opened its online shop in March 2013 debuting a limited-edition watch – the Runwell. It was an instant hit – much like the Mustang, which exceeded expectations and was an immediate success in 1964, its first year of production. To date, Ford has produced and sold more than 8.5 million Mustangs.
“Like the Mustang itself, we want our licensed products to convey an attitude of strength, passion and quality,” said John Nens, Ford lead for global brand licensing. “Shinola embodies all of these things and is a perfect fit to celebrate this special moment in automotive history.”
The 50-year commemorative wristwatch exemplifies Shinola’s passion for quality products and uses the finest materials. The quartz timepiece features Swiss movements, a scratch-resistant sapphire crystal face and premium black leather for the band with a screw-down crown. Waterproof to five atmospheres, the materials and design details are brought to life by highly skilled craftspeople who bring a special expertise to executing this premium watch.
The face of the watch features the unique Mustang 50 Years logo.
Ford is unveiling several Mustang products over the next few months that feature the Mustang 50 Years logo. Items from Shinola and other manufacturers are available now at http://shopmustangfifty.com.
“The beauty of industry is still alive and well in Detroit,” said Panis. “We are excited to be a part of a growing movement toward American-made products.”
Thursday, April 25, 2013
Kids Explore Science and Engineering, Start Down Own Path of Innovation at Ford ‘Take Our Children to Work Day'
- Spirit of innovation that guided company founder Henry Ford embraced by next generation at Ford “Take Our Children to Work Day”
- Unique activities at Ford Research and Innovation Center enable the children of Ford engineers and scientists to experience how subjects like math and science are used to create new vehicle technologies
DEARBORN, Mich., April 25, 2013 – Hundreds of children turned out today at Ford Motor Company, as part of “Take Our Children to Work Day,” to see how the subjects they study in school are used to help create the vehicles they see on the road.
Ford President and Chief Executive Officer Alan Mulally participated in the day’s activities by hosting a town hall discussion with employees’ children at Ford’s Conference and Event Center. Mulally led a discussion on the children’s impressions of Ford, and answered their questions about the company’s vehicles and the automotive industry.
The town hall was followed by a special luncheon for the children. It was one of several “Take Our Children to Work Day” events Ford held.
At Ford’s Research and Innovation Center, the nerve center that generates many of the company’s future technologies, a unique program allowed the children to experience various laboratories and conduct scientific experiments, including:
- Engineering a way to keep an egg safe in a crash, mirroring testing tools used by Ford crash safety engineers to design vehicles
- Using human motion measurement, seen in popular video games, to develop cars
- Learning how the extremely cold temperature of liquid nitrogen drastically changes the mechanical properties of materials by experimenting with common objects
- Peering through light and electron microscopes that magnify up to 400,000 times to look at objects in a new way
- Exploring a multifunctional seat prototype that responds to voice commands
While these activities might constitute just another day at the office for many of those in advanced technology fields, the program allowed the children to experience how the jobs performed by their parents help develop the company’s future vehicle technologies.
“It’s important for our future generations to be excited about how school subjects like math and science can be applied in everyday life, including the role they play in the auto industry,” said Paul Mascarenas, Ford chief technical officer. “It’s gratifying to see a spirit of innovation alive and well in these children and in their parents as we develop new technologies for our vehicles.”
The program at the Ford Research and Innovation Center, themed around the 150th anniversary of Henry Ford’s birth, helped celebrate the innovative spirit of the company’s founder.
Wednesday, April 24, 2013
- All-new Ford Mondeo makes its Asian debut and includes new 1.5-litre EcoBoost® engine
- The global debut of Ford Escort Concept illustrates Ford’s commitment to meet the demands of Chinese consumers within a specific subsegment of China’s largest and fastest-growing segments, compact cars
- Ford Fiesta ST puts a new level of performance driving in a sizzling-hot hatchback
- A full range of class-leading Ford SUVs will be on display including the all-new Ford EcoSport and Ford Kuga
- Interactive displays highlight Ford’s quality, green, safety and smart technologies
SHANGHAI, China, April 20, 2013 – Continuing to deliver on its promise to bring 15 new vehicles to China by 2015, Ford Motor Company is giving visitors to Auto Shanghai 2013 an exclusive look at its new generation of global vehicles and smart technologies. Alongside an impressive lineup of vehicles and several regional debuts, Ford is injecting new energy into the compact car segment with the global introduction of an exciting new concept car.
The all-new Ford Mondeo, being displayed for the first time at an Asian auto show, redefines its segment with groundbreaking, elegant design and premium technology. Auto Shanghai 2013 also marks the global premiere of the all-new 1.5-litre EcoBoost® engine, which offers a winning combination of power and fuel efficiency.
The Ford Mondeo shares the stage with other new production cars such as the recently launched Ford Fiesta, Ford’s best-selling small car, and the high-performance Ford Fiesta ST hot hatch. The new Ford Explorer, Ford Kuga SUV and versatile Ford EcoSport urban SUV round out Ford’s full range of SUVs on display.
“Auto Shanghai is always a special experience, and this year we’re excited to have an especially compelling display of our One Ford vehicles and technologies to serve our customers and entice auto enthusiasts,” said John Lawler, chairman and CEO, Ford China. “From the stylish and refined Mondeo, to the versatility of SUVs like EcoSport and Explorer, to the performance and excitement of Fiesta ST, to our stunning new concept car, we have something for everyone.”
Leading the product introductions at the Ford stand is the all-new Ford Mondeo, bringing unparalleled levels of elegance, excellent driving dynamics, smart technologies and high fuel efficiency to the midsize segment.
The premier expression of Ford’s new global design language, Mondeo’s refined and emotional character extends from the stunning exterior through to an interior that offers excellent ergonomics and superior craftsmanship, with minimized interior panel gaps, soft-touch materials and a driver-focused centre console.
In China the Mondeo will be offered with Ford’s all-new 1.5-litre EcoBoost engine for the first time. The fifth and latest member of Ford’s global family of EcoBoost engines, the 1.5-litre is projected to produce 133 kW of power at 6,500 rpm and peak torque of 240 Nm from 1,750 to 4,500 rpm. The 1.5-litre features specific technologies to reduce noise, vibration and harshness, delivering an engine that is quiet and refined. The all-new Ford Mondeo also will be available with the 2.0-litre EcoBoost engine.
“We’ve gone further in every aspect to bring to China the most premium Mondeo we have ever designed, developed and built,” said Marin Burela, president & CEO, Changan Ford Automobile Co., Ltd. “The all-new Mondeo is designed to stir the senses and transform expectations of what a car can be. It’s truly a flagship car, offering our Chinese customers class leading levels of refinement, driving pleasure and excitement. The Mondeo will raise the bar in craftsmanship, style and technology- delivering what we believe our loyal Chinese customers truly want and value.”
Ford Fiesta and Ford Fiesta ST
Fans of smaller cars will find much to like in the stylish new Ford Fiesta, with a striking new exterior design and an updated, ergonomically refined interior. Featuring Ford’s award-winning SYNC® in-car connectivity system that supports both English and Mandarin, a responsive and efficient 1.5-litre four-cylinder petrol engine, and Ford’s six-speed PowerShift automatic, the new Fiesta marks the bold evolution of a popular automotive icon.
Ford also is catering to enthusiasts in China looking for more excitement. The new Ford Fiesta ST combines an aggressive look with sizzling performance. A high-output version of the 1.6-litre EcoBoost four-cylinder engine rockets the hot hatch from 0-100 km/h in 6.9 seconds and on to a top speed of more than 220 km/h. With features including modified suspension, upgraded brakes, and enhanced Torque Vectoring Control to reduce understeer during hard cornering, the new Fiesta ST is designed to provide discerning drivers with an unmatched performance package in the class.
With an eye to the future in China, Ford also has taken the wraps off a new concept car as it works to offer customers greater choice in the growing C-segment. Ford is using the Shanghai show as an opportunity to display the Ford Escort Concept to Chinese consumers seeking a fun driving experience and high level of technology, consumers who also value exceptional roominess, uncompromised functionality and sophisticated design.
“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”
Recognizing the rapid growth of the sport-utility vehicle segment in China’s auto industry, Ford also is showcasing a full range of SUV offerings.
Recently introduced in China, Ford’s iconic Explorer comes in at the premium end of the Ford SUV range, with a luxurious, spacious cabin that seats seven, a premium driving experience, and a full complement of class-leading in-cabin technologies. With Ford’s Terrain Management System, which helps to simplify the use of the vehicle’s 4WD system while maximizing its effectiveness, Explorer is equally at home on city roads and more rugged terrain. It also includes premium driver-alert features such as side curtain airbags, Blind Spot Information System (BLIS®), post-crash alert system and collision warning with brake support.
The Ford Kuga, launched in China in January, leads the charge for smart technologies in the SUV segment. Kuga is filled with innovative technologies that set it apart from its competitors. A motion-sensing hands-free automatic tailgate uses technology like that used in modern video game systems to give drivers quick and easy access to the cargo area without needing to fumble for keys. Kuga also features SYNC with MyFord Touch®, which gives drivers voice control access to vehicle functions, settings and information in both English and Mandarin. Other technologies – including active park assist, BLIS, Active City Stop and Lane-Keeping Aid – provide enhanced safety while taking some of the stress out of city driving and parking.
Ford’s latest entry into the SUV segment, Ford EcoSport combines SUV flexibility and small-car efficiency. Produced in China at Ford’s modern, flexible Changan Ford Assembly Plant No. 1, the urban SUV features smart technologies including Ford SYNC in a sporty package that is ideal for rugged urban adventurers. The Ford EcoSport also offers customers Ford’s award-winning 1.0-litre EcoBoost engine.
Also on display is the Ford Edge crossover, which provides a compelling driving experience combined with advanced safety, security and entertainment features. Edge also boasts impressive fuel efficiency with an available 2.0-litre EcoBoost engine.
Quality, green, safe and smart: Interactive displays
To complement its many global vehicles, Ford will offer visitors to Auto Shanghai 2013 the opportunity to learn more about the quality, green, safe and smart aspects of its vehicles and technologies through interactive displays.
Helping visitors to understand how to drive green, Ford’s Green Calculator display will calculate daily savings that can be attained by making use of Ford’s green technologies. Through the Boostical display, visitors can generate their own music videos to communicate the power and efficiency of EcoBoost engines. At the Turbo Story display, visitors can get a feel for the power advantages of the EcoBoost engine by spinning a crank handle.
Smart driving will be emphasized with SYNC Activations, a display that illustrates the use of Ford’s award-winning SYNC technology through both a driving and music game. A magician will be on hand to reveal the benefits of technologies including SYNC with MyFord Touch in Mandarin. And with the Crowd Control Game, visitors will be able to control a Ford EcoSport through a motion-sensing camera, unlocking information about the new urban SUV at every turn.
To give visitors a feel for the quality of Ford products, the stand features a Trim display for the all-new Ford Mondeo, showcasing the sophisticated design and materials used in the interior of this benchmark car. At the Object in Motion display, visitors can zoom in on vehicle components in 3D to see for themselves Ford’s attention to detail.
Demonstrating the advanced driver-assist features of Ford vehicles, the Safety Touch Table will let visitors see a demonstration of innovations, such as rear inflatable seat belts. And younger fans of Ford will be given the chance to paint their own Ford badges while learning about the features that make Ford vehicles safe for the whole family.
Auto Shanghai 2013 runs April 21-29 at Shanghai New International Expo Center.
Tuesday, April 23, 2013
Watch as the 1 millionth Ford Mustang, built at the Flat Rock Assembly Plant in Flat Rock Michigan, rolls off the line, as Ford celebrates 50 years of the iconic nameplate.
Monday, April 22, 2013
- Collaboration pairs Ford C-MAX Energi and other energy-efficient technologies with KB Home’s ZeroHouse 2.0 model home to showcase affordable sustainable living
- KB Home to feature Ford’s MyEnergi Lifestyle® in ZeroHouse 2.0 in San Marcos, Calif.
- ZeroHouse 2.0 represents the next generation of energy-efficient home design that can help lower cost of home ownership compared to a typical resale home. A fully optioned ZeroHouse 2.0 could entirely eliminate monthly electricity charges
- With a starting price of $29,995, Ford C-MAX Energi is America’s most affordable plug-in hybrid vehicle
DEARBORN, Mich. & SAN DIEGO, April 19, 2013 – Ford Motor Company and KB Home (NYSE: KBH) today announce that products from the Ford-led initiative MyEnergi Lifestyle® will be featured in the homebuilder’s ZeroHouse 2.0 model home in San Marcos, Calif., and potentially in additional KB Home markets.
The relationship between these two innovative leaders is intended to raise awareness of MyEnergi Lifestyle benefits and provide a showcase for electric-powered vehicles, solar power systems and smart appliances. The initiative will demonstrate how the typical American family can potentially save money while reducing their impact on the environment by combining a highly efficient home design with the latest in smart home technology and an affordable plug-in hybrid vehicle.
MyEnergi Lifestyle works by leveraging technology so key energy-consuming devices in a home use less energy, while also shifting energy usage to less expensive periods. At night, for example, when energy costs are lower, a smart refrigerator can perform high-energy tasks like ice making or defrosting – just as Ford’s plug-in vehicles do with recharging.
At an event today in San Marcos, Ford’s all-new C-MAX Energi was on display and plugged into ZeroHouse 2.0’s built-in electric vehicle charge station, which is engineered to charge the vehicle during off-peak hours for maximum cost efficiency. C-MAX Energi boasts an impressive 100 MPGe combined, according to the EPA, plus – unlike others in the segment – returns “real car” performance with up to 195 horsepower, engaging driving dynamics and a quiet interior. With a starting price of $29,995, C-MAX Energi is America’s most affordable plug-in hybrid.
“KB Home is a leader in incorporating state-of-the-art sustainable building practices, and we’re thrilled to feature MyEnergi Lifestyle products in these homes,” said Mike Tinskey, Ford global director of vehicle electrification and infrastructure. “The home and vehicle share a common ‘fuel’ called electricity, now more than ever. Our commitment to sustainability compels us to work collaboratively to find technology solutions that are greater than the sum of the parts.”
The future of net-zero energy
ZeroHouse 2.0 continues a national rollout of the net-zero energy home options KB Home began in fall 2011. The ZeroHouse 2.0 in San Marcos pushes the envelope even more, as it’s the first WaterSense-labeled home built in San Diego County, and includes both a comprehensive Schneider Electric Wiser™ Home Management System and all-new Whirlpool smart appliances that incorporate Whirlpool® 6th Sense Live™ technology. The Wiser Home Management System allows homeowners to monitor energy consumption, and provides automation control via a Web-based portal or mobile application. This marks the first time these innovative products have been used by a production homebuilder.
Whirlpool’s smart products allow homeowners to monitor and program their appliances through wireless networks, providing greater convenience and control over energy consumption. With Whirlpool 6th Sense Live, homeowners can set their appliances so their highest energy consumption activities happen at times when electricity rates are lowest. They can also receive alerts about the status of their smart appliances – all from their smartphones or computers.
“We’re so pleased to announce our new relationship with Ford, and to have the opportunity to use our innovative new ZeroHouse 2.0 as a true model for an energy-efficient and sustainable lifestyle that we know many of today’s consumers desire to achieve,” said Jeff Mezger, president and CEO, KB Home. “We continue to refine our ZeroHouse 2.0 options and benefits by further developing and incorporating some of the latest new home building practices and technologies available today.”
The higher efficiency of ZeroHouse 2.0 is the result of a whole-home approach – from the inside out – that includes additional insulation; upgraded HVAC systems; dual-pane, low-emitting windows; and roof-mounted solar panels by SunPower. Additionally, a WaterSense-labeled home is designed to use 20 percent less water than a typical new home. For a family of four, that’s a difference of about 50,000 gallons of water a year compared to a typical home, or enough for nearly 2,000 loads of laundry and as much as $600 in annual utility bills.
At today’s event students from San Marcos Middle School and local officials learned firsthand how much money can potentially be saved by living in an energy-efficient ZeroHouse 2.0 home. The students toured the home to learn about the efficiency features included, then watched as a dump truck load of schoolyard dodge balls was spilled out, symbolizing the amount of water a WaterSense-labeled home saves in less than a week compared to a typical new or resale home. KB Home announced it would make a cash donation to the school, equivalent to a year’s worth of energy and water savings enjoyed by a family living in the ZeroHouse 2.0 home when compared to a typical resale home.
History of MyEnergi Lifestyle
The Ford-led MyEnergi Lifestyle collaboration is comprised of leaders in the home appliance, solar power and power management industries, and includes Eaton (NYSE: ETN), SunPower (NASDAQ: SPWR) and Whirlpool (NYSE: WHR). Additional featured companies include semiconductor provider Infineon (FSE: IFX/OTCQX: IFNNY) and Nest Labs, with its latest learning thermostat represented in the research and implementation phase of the collaboration.
In January Ford released results of a Georgia Institute of Technology computer model that calculated the electricity usage of a typical single family in their home for one year, and the associated savings with moving to an energy-efficient lifestyle. The cumulative results predict a 60 percent reduction in energy costs and more than 9,000 kg of CO2 (a 55 percent reduction) saved. If every home in the U.S. were to implement these energy-saving technologies, it would be the equivalent of taking all the homes in California, New York and Texas – 32 million homes – off the power grid.
Sunday, April 21, 2013
Saturday, April 20, 2013
A couple loading their Escape wonder what it would be like to spend an evening at a bed or breakfast. You're either exhausted face down in your omelet or starving and well-rested. OR says choose. And says have it all. That's why Ford is an AND company.
Friday, April 19, 2013
- Ford launches a new Vehicle Orientation program this week at dealerships nationwide designed to bring consumers closer to the features available on their cars through an e-mailed checklist with links to ‘video snacks’ on Fordowner.com
- The inspiration for video snacks comes from Ford’s Global Consumer Experience Movement, a revolutionary program created to elevate the dealer-customer relationship into a world-class consumer experience
DEARBORN, Mich., April 15, 2013 – Ford is launching a new Vehicle Orientation program at dealerships nationwide this week that is designed to help bridge the gap between consumers and their cars by providing customers with access to a comprehensive online library of “video snacks” – short videos that explain how to use specific vehicle features like Remote Start Systems, MyKey® and Integrated Blind Spot Mirrors.
While a customer is completing their sales transaction for a new vehicle at the dealership, the salesperson will walk them through an orientation guide of specific features they would like to learn about at delivery, at their Sync My Ride session or on their own. That list is then e-mailed to the customer with each item checked including a link to a corresponding video snack that they can watch at any time, whether at home or even in the dealership. The salesperson keeps a copy of the list so that he or she can review any items the customer may have missed when the customer returns to pick up their vehicle.
“Now more than ever before our vehicles are equipped with a variety of advanced technologies designed to make life better for drivers, but we know that just because a cool feature is available doesn’t necessarily mean it is being recognized or used by the consumer,” said Andrew Ashman, Ford and Lincoln Consumer Experience Manager. “Our goal is to simplify and enhance the sales experience by providing customers with the resources they need when they need them so that they can fully enjoy all the benefits their vehicle has to offer them.”
“It was seamless. It helped us take our conversation and our connection with our customer one step further,” said Casey Jenkins Combs, Internet Manager at Jenkins and Wynne Ford Lincoln. “The neat thing about this new orientation process is that we were able to tap into the customer’s needs just a little bit deeper and cater to them versus just saying, ‘Here is our agenda.’ We were able to listen and ask, ‘What’s important to you?’ and take it from there.”
The inspiration for video snacks comes from Ford’s Global Consumer Experience Movement, a revolutionary program based on the ideals of trust, control, respect and relationship that is designed to elevate the dealer-customer relationship into a world-class consumer experience.
Listening to customers
“We created the new Vehicle Orientation process to bring helpful information about our vehicles directly to the customer during the sales experience, putting the control in their hands to choose what they want to learn about – whether they are watching at home or experiencing it in a demonstration at the dealership,” said Ashman.
In an effort to zero in on specific vehicle features to spotlight in the form of a video snack, Ford reviewed customer research received 30 to 90 days after purchase and looked at what vehicle owners were posting on forums to find which technologies they were most interested in. One example is Ford MyKey system, which allows parents to create a customizable key with specific driving settings, including speed limit control, for greater safety for teen drivers.
The video snacks – which are a blend of video and animation with a little bit of narration – focus on a feature and not a specific vehicle so that they can be used across vehicle lines. Customers who buy a new vehicle will receive an e-mail notifying them where they can view the videos. The video snacks will also be posted on YouTube on a popular channel called “Know Your Vehicle.”
“Making sure our customers have the best possible experience owning their vehicle is our ultimate goal,” said Ashman.
Thursday, April 18, 2013
- Nine years after Ford Mustang production moved to Flat Rock, Mich., Flat Rock Assembly Plant celebrates producing one million of these iconic sports cars
- Raj Nair, Ford group vice president for product development, commemorates the occasion by riding off the line in a Ruby Red 2014 Mustang convertible accompanied by a senior plant employee
- Ford celebrates 49 years of continuous Mustang production with more than 8.5 million of America’s favorite sports cars produced
FLAT ROCK, Mich., April 17, 2013 – Happy Birthday Mustang! Forty-nine years to the day after its 1964 debut in New York, the iconic sports car celebrates another milestone: One million Mustangs have rolled off the line at Ford’s Flat Rock Assembly Plant since production moved there in 2004. Ford is celebrating this milestone as year 50 of continuous Mustang production gets under way at Flat Rock Assembly.
Raj Nair, group vice president for global product development, today rode off the line at Flat Rock Assembly Plant in a Ruby Red 2014 Mustang convertible. Nair was riding shotgun with Ed Salna, material planning and logistics manager at the plant. Salna is a 27-year veteran of Flat Rock Assembly, starting work there more than a year before the plant produced its first car.
“Mustang is one of the most beloved nameplates in the industry, with fans around the world and throughout Ford Motor Company,” said Nair. “The team here at Flat Rock Assembly has built an outstanding reputation for quality while producing one million Mustangs over the last nine years, and we expect that to continue for many years to come.”
Ford has built Mustangs near its home base in Dearborn, Mich. for 49 years. The car was built at Ford’s famous Rouge factory, just a few minutes from company headquarters, for four decades before moving a few miles south to Flat Rock in 2004.
Introduced in April 1964, Mustang proved to be far more popular than anyone expected, prompting Ford to add production capacity outside Michigan. By early 1965 plants in Metuchen, N.J. and San Jose, Calif. were also building Mustang. Less than two years later, on Wednesday, March 2, 1966, the one-millionth Mustang rolled off the line in Dearborn. To date, Ford has produced and sold more than 8.5 million Mustangs.
The launch of Mustang production at Flat Rock coincided with introduction of the then all-new fifth-generation model – first in the series to get a dedicated platform. In addition to the standard V6 and the V8-powered GT model, Mustangs coming out of Flat Rock Assembly Plant have included several special editions and race cars:
- In 2006 Flat Rock built a limited run of black and gold Shelby GT-H coupes for Hertz rental fleets to commemorate the 1966 Shelby GT350H rental car
- 2007 brought the debut of the Shelby GT500 Mustang developed by SVT with a supercharged 5.4-liter V8 producing 500 horsepower, the most ever for a Mustang then
- For the 2008 and 2009 model years, the Mustang lineup included the Bullitt, inspired by the car driven by the title character in the 1968 film of the same name
- For the 2012 and 2013 model years, Flat Rock built the track-optimized Boss 302
- The Flat Rock line has produced numerous competition versions of Mustang including the FR500, Boss 302R and the extremely successful Cobra Jet drag racer
The Flat Rock factory has been producing vehicles since 1987, when it opened as Mazda Motor Manufacturing USA and built the Mazda MX-6. In 1992 Ford purchased a 50 percent share in the plant and it was renamed AutoAlliance International. Over the years Flat Rock Assembly has produced the Mazda 626, Mazda6, Mercury Cougar and Ford Probe. In addition to Mustang, Flat Rock will add production of the Fusion sedan later this year.
“Flat Rock has gone through an amazing transformation over the past year,” said Tim Young, plant manager, Flat Rock Assembly Plant. “We’ve invested $555 million including a state-of-the-art, fully flexible body shop and an upgraded paint shop to make sure we’re continuing to build the best of the best for the next one million Mustangs.”
“The one-millionth Mustang is a true testament to the hard work and dedication of the Flat Rock Local 3000 membership,” said Tony Bondy, UAW Local 3000 chairman. “It’s been great building an iconic American car since 2004, and with the introduction of Fusion along with our new plant upgrades, we will keep building world-class quality in Flat Rock for years to come.”
Ford is adding 1,400 jobs and a second shift at Flat Rock Assembly Plant to support new Fusion production as part of its plan to add 12,000 hourly jobs in the United States through 2015.
Wednesday, April 17, 2013
A couple loading their Explorer for a trip wonder what it would be like to spend a hot summer day at Wet Or Wild. It's pretty lame. Hose or bucket? OR says choose. And says have it all. That's why Ford is an AND company.
Tuesday, April 16, 2013
Ford Launches New Fuel-Efficient 1.5-Liter EcoBoost Engine; Boosts Company’s Global EcoBoost Capacity
- Ford announces new fuel-efficient 1.5-liter EcoBoost® engine, extends successful EcoBoost lineup to meet global demand for four-cylinder EcoBoost engines
- Ford now has capacity to build 1.6 million EcoBoost engines annually, triples number of plants that produce EcoBoost engines in Europe, Asia and North America from 2010 to 2013
- 1.5-liter EcoBoost offers trademark EcoBoost turbocharging, direct fuel injection and variable valve timing; delivers power of a larger engine with smaller unit economy
- Fifth Ford EcoBoost engine delivers new innovations, and significant consumer benefits in global markets offering tax reductions for vehicles equipped with engines of 1.5-liter capacity or less
DEARBORN, Mich., April 11, 2013 – Ford Motor Company today announces a new 1.5-liter EcoBoost® engine will join its lineup of fuel-efficient, innovative powertrains. The 1.5-liter engine is a key strategic entry for Ford, as the company works to meet strong global demand for its four-cylinder EcoBoost engines.
With the launch of this newest fuel-efficient engine, Ford now has capacity to build 1.6 million EcoBoost engines annually. By the end of 2013, six plants across Europe, Asia and North America will be producing EcoBoost engines, triple the number that were doing so in 2010.
Production of the four-cylinder 1.5-liter EcoBoost – the fifth member of the EcoBoost family – will commence initially at Ford’s world-class facility in Craiova, Romania, later this month. Other manufacturing locations will be announced in the future. The new engine will be first introduced in China in the all-new Ford Mondeo, making its public debut later this month at Auto Shanghai 2013, with applications following in the Fusion sedan in North America this year, and later the new Mondeo in Europe.
As a key contributor to Ford’s aggressive fuel economy and emissions strategy, EcoBoost technologies enable improvements to both fuel efficiency of 20 percent and emissions of up to 15 percent. The 1.5-liter engine benefits from signature EcoBoost turbocharging, direct fuel injection and variable valve timing, and has been designed to be even more fuel efficient and offer high levels of refinement, quietness and performance.
Additionally, the newest EcoBoost engine will be a strategic entry for Ford in global markets that offer tax relief to consumers who purchase vehicles powered by engines of 1.5-liter capacity or less.
The new aluminum-block, twin-cam 1.5-liter EcoBoost engine will include some of the innovative features introduced on the award-winning 1.0-liter EcoBoost such as an integrated exhaust manifold. The new engine is expected to provide similar horsepower and torque performance to Ford’s current 1.6-liter EcoBoost, while delivering improved fuel economy and lower CO2 emissions.
The 1.5-liter EcoBoost is the first engine from Ford to incorporate a computer-controlled clutch on the belt-drive water pump, which further improves efficiencies by reducing warm-up time. A water-cooled charge air cooler is added to offer a more efficient feed of air into the engine.
“Ford EcoBoost technology has changed the way people look at gas engines and has enjoyed huge success with customers,” said Joe Bakaj, vice president, powertrain engineering for Ford. “The new 1.5-liter unit further extends our EcoBoost promise of economical driving in terms of both fuel efficiency and – in some markets – tax savings.”
Ford has sold more than 600,000 EcoBoost-equipped vehicles globally since the range was launched with the 3.5-liter V6 EcoBoost in 2009. Ford added the 2.0-liter EcoBoost in 2010, the 1.6-liter EcoBoost followed in 2011, and last year the 1.0-liter EcoBoost was launched, winning the 2012 “International Engine of the Year” award.
By the end of this year, nearly 80 percent of the company’s global nameplates will be available with fuel-saving EcoBoost technology.
Monday, April 15, 2013
- New project to build on success of previous collaborations
- Initial design and engineering work is already under way
- New transmissions will improve fuel economy and enhance performance
DEARBORN, Mich., April 15, 2013 – Ford Motor Company and General Motors Corporation have signed an agreement under which both companies will jointly develop an all-new generation of advanced-technology nine- and 10-speed automatic transmissions for cars, crossovers, SUVs and trucks.
The new transmissions, to be built in both front- and rear-wheel-drive variants, will improve vehicle performance and increase fuel economy.
The collaboration enables both automakers to design, develop, engineer, test, validate and deliver these new transmissions for their vehicles faster and at lower cost than if each company worked independently.
“Engineering teams from GM and Ford have already started initial design work on these new transmissions,” said Jim Lanzon, GM vice president of global transmission engineering. “We expect these new transmissions to raise the standard of technology, performance and quality for our customers while helping drive fuel economy improvements into both companies’ future product portfolios.”
A track record of success
This new agreement marks the third time in the past decade that GM and Ford have collaborated on transmissions. These collaborative efforts have enabled both companies together to deliver more than 8 million durable, high-quality six-speed front-wheel-drive transmissions to customers around the globe.
Ford installs these six-speed transmissions in some of America’s favorite vehicles, such as the Ford Fusion family sedan, the Ford Edge crossover and Ford Escape and Explorer SUVs, while GM installs them into a variety of high-volume, award-winning products such as the Chevrolet Malibu, Chevrolet Traverse, Chevrolet Equinox and Chevrolet Cruze.
That original collaboration served as a template for the new one. As before, each company will manufacture its own transmissions in its own plants with many common components.
“The goal is to keep hardware identical in the Ford and GM transmissions. This will maximize parts commonality and give both companies economy of scale,” said Craig Renneker, Ford’s chief engineer for transmission and driveline component and pre-program engineering. “However, we will each use our own control softwareto ensure that each transmission is carefully matched to the individual brand-specific vehicle DNA for each company.”
“With the jointly developed six-speed automatics we have in production today, we’ve already proven that Ford and GM transmission engineers work extremely well together,” said Joe Bakaj, Ford vice president of powertrain engineering. “Our front-wheel-drive transmissions have exceeded expectations and there is every reason to believe we will have the same success with these all-new transmissions.”
“This agreement provides tremendous benefits for both companies, and it will pay big dividends for our customers and shareholders,” added Lanzon. “By jointly sharing the development of these two new families of transmissions, both GM and Ford will be able to more efficiently use our respective manpower resources to develop additional future advanced transmissions and bring them to market faster than if we worked alone.”
Further technical details and vehicle applications for these transmissions will be released by each company at the appropriate time before launch.
Sunday, April 14, 2013
Saturday, April 13, 2013
Friday, April 12, 2013
Ford Delivers Best Hybrid Sales Quarter Ever as Fusion and C-MAX Hybrids Attract New Customers to Brand
- Ford’s hybrid sales in the first quarter of the year totaled 21,080 vehicles, marking the first time Ford has sold more than 20,000 hybrids in a quarter; first-quarter hybrid sales increased by 324 percent
- First-quarter growth even higher in key markets; Fusion Hybrid sales up 518 percent in New York, 478 percent in Los Angeles and 325 percent in San Francisco
- Beyond fuel economy, design and technology are among the top reasons customers are choosing Fusion Hybrid over the competition, according to early buyer data from J.D. Power
- Fusion Hybrid is attracting the youngest buyer of any mid-size hybrid in the market today with 29 percent of customers under the age of 36
DEARBORN, Mich., April 10, 2013 – Ford delivered its best hybrid sales quarter ever in the first quarter of 2013 with sales totaling 21,080 vehicles – marking the first time Ford has sold more than 20,000 hybrids in a quarter. Ford’s hybrid sales were up 324 percent nationally over 2012, achieving 16 percent share of the electrified vehicle market – up from 4 percent last year.
This was the first quarter in which Ford offered all four of its new hybrid and plug-in hybrid vehicles, including Fusion Hybrid, Fusion Energi, C-MAX Hybrid and C-MAX Energi. Ford’s first hybrid offerings went on sale in October 2004, nearly a decade ago.
This record sales quarter was driven by the success of the C-MAX hybrids and Fusion hybrids. The all-new design, fuel efficiency and smart technology the company’s new hybrids offer is attracting an entirely new group of customers to Ford showrooms.
Three out of four customers in key hybrid markets are coming from other brands. In addition to fueling a surge in sales of Ford’s latest electrified vehicles, these customers are equipping their new rides with some of the most advanced technology on the market.
Ford hybrids attracting new buyers to the brand
One quarter of electrified vehicles sold in the United States in 2012 were purchased in California – more than any other state – and increasingly these customers are opting for a Ford-brand vehicle. Since the new 2013 Fusion Hybrid went on sale last fall, 73 percent of the car’s customers in the Los Angeles area are new to the Ford brand. In the San Francisco area, 77 percent of Fusion Hybrid customers are coming from another brand.
Four months ago Los Angeles-based Eddie Sasaki replaced his Jeep Wrangler with a Fusion Hybrid after checking out the Chevrolet Volt and Kia Optima Hybrid. “I love the look of the Fusion,” says Sasaki. “Fusion’s overall appearance and value are what sold me.” So far Sasaki is averaging about 42 mpg on his 40-mile daily commute.
Toyota remains the top conquest brand for both Fusion Hybrid and C-MAX hybrids. Initial sales data show C-MAX Hybrid and C-MAX Energi are also bringing new customers to Ford, with conquest rates remaining above 60 percent since the vehicles hit the market in 2012.
Even among consumers who are still car shopping, Ford hybrids have gained ground on the longtime market leader. According to data from consumer research site Edmunds.com, Ford’s all-new Fusion Hybrid is already taking the lead over Toyota Camry Hybrid in purchase consideration. Meanwhile C-MAX hybrids – Ford’s newest nameplate and first dedicated hybrid lineup – are showing consideration equal to Toyota Prius and purchase intent near equal to Prius, all while offering lower incentives than Toyota for both Camry Hybrid and Prius. The Prius and Honda CR-V remain the top two competitive trade-ins for C-MAX Hybrid.
Fusion hybrids are also attracting the youngest wave of customers in the midsize segment. More than one in five buyers of Fusion Hybrid and Fusion Energi are under 36 years old.
Ford’s electrified vehicles are also attracting customers in areas that have traditionally shied away from hybrids, including Texas, Florida and the central region. One-third of all C-MAX sales are in the Midwest, where hybrid sales have historically been lower.
Hybrid customers want technology under the hood and in the cabin
Early buyer data from industry analytics firm J.D. Power indicate design and technology are among the top reasons customers are choosing Fusion Hybrid over the competition. Fusion’s stunning new design grabs attention at first glance, while technologies including SmartGauge® with EcoGuide, Lane-Keeping System, Driver Alert, Blind Spot Information System (BLIS®) and SYNC® with MyFord® Touch help to close the deal.
Technology features highly sought after in Fusion Hybrid include:
- 70 percent of all Fusion Hybrids are equipped with the MyFord Touch package compared to just 50 percent on the conventional Fusion
- BLIS and Lane-Keeping System are installed on 31 percent of hybrids, double the rate of the conventional Fusion
- 12 percent of hybrid customers select active park assist, compared to 7 percent for the conventional Fusion
C-MAX Hybrid customers are also far more likely to load up their vehicles:
- Vehicles equipped with technology packages on C-MAX Hybrid move off dealer lots three times faster than those without
- 27 percent of C-MAX customers get the panoramic fixed-glass roof
- More than three out of four customers choose the hands-free liftgate
Ford’s electrified vehicles
Already Ford’s most fuel-efficient sedan, the all-new Fusion Energi has an EPA-rated total range of up to 620 miles and the ability to drive up to 21 miles in electric-only mode, nearly triple the electric-only range of plug-in hybrids from Toyota and Honda – along with EPA-rated fuel economy of 108 MPGe city, 92 MPGe highway and 100 MPGe combined.
Fusion Hybrid is America’s most fuel-efficient midsize hybrid sedan with an EPA-estimated rating of 47 mpg city, 47 mpg highway (best-in-class) and 47 mpg combined.
Also available are Focus Electric, C-MAX Hybrid and C-MAX Energi plug-in hybrid. Focus Electric is one of America’s most fuel-efficient compact cars with an EPA-rated 110 MPGe city, 99 MPGe highway and 105 MPGe combined. C-MAX Energi is EPA-rated at 108 MPGe city, 92 MPGe highway and 100 MPGe combined. C-MAX Hybrid delivers an EPA-estimated 47 mpg city, 47 mpg highway and 47 mpg combined.
Thursday, April 11, 2013
- New Ford F-150 SVT Raptor Special Edition answers customer calls for more exclusivity in addition to Raptor’s unmatched off-road capability
- Raptor Special Edition features a unique exterior color, exterior graphics and interior styling
- Raptor Special Edition helps continue Raptor’s sales success
DEARBORN, Mich., April 9, 2013 – Ford’s F-150 SVT Raptor, the ultimate high-performance off-road pickup truck, has a new Special Edition package customers can order that adds more unique touches to the hot-selling pickup.
Ford today reveals the 2014 F-150 SVT Raptor Special Edition, which adds unique new touches to Raptor’s existing Luxury Package, including a Ruby Red Metallic exterior color and box-side graphics. Interior upgrades include Brick Red seat bolsters with black inserts and cloth honeycomb highlights, console top finish panel, and center stack and door panel appliqué accents. Raptor Special Edition is also available in Tuxedo Black Metallic.
The 2014 F-150 SVT Raptor Special Edition goes on sale this fall.
“Raptor owners are looking for a high-performing, uncompromising off-road pickup truck with the features and luxuries found in today’s premium trucks,” said Doug Scott, Ford truck group marketing manager. “Since its launch in 2009, we’ve continually moved Raptor forward in capability and design, and the 2014 Special Edition is the best Raptor yet.”
Raptor has found an enviable niche in full-size pickups. SVT Raptor sales are up 14 percent in 2013, with five out of the past six months seeing record sales. More than 13,000 Raptors were sold in 2012.
SVT Raptor prowess and power
Since launching as a 2010 model, the Ford F-150 SVT Raptor has set the benchmark for low- and high-speed off-road performance through aggressive all-terrain tires, industry-exclusive internal triple-bypass FOX Racing Shox™ dampers, skid plates and standard Hill Descent Control™.
A Raptor development imperative has been continuous improvement, so Ford expanded Raptor’s footprint for 2011 with a four-door SuperCrew model joining the two-door SuperCab original.
For 2012 Ford began offering a grille-mounted camera to improve driver visibility when climbing over rocks or other obstacles. The 2012 addition of a Torsen® limited-slip differential to Raptor’s 4WD system enables the truck to balance traction between both front wheels.
For 2013 industry-exclusive beadlock-capable wheels were added to help increase grip in low-traction conditions, along with high-intensity discharge headlamps for improved visibility. SYNC® with MyFord Touch® was also made available for added connectivity.
SVT Raptor is available exclusively with a 6.2-liter V8 engine producing best-in-class 411 horsepower and 434 lb.-ft. of torque, mated to an electronic six-speed automatic transmission with tow/haul mode and SelectShift Automatic® functionality. The 4WD system features electronic shift-on-the-fly capability for the transfer case.
The front axle features a Torsen® differential with 4.10 to 1 gearing. The rear axle is also 4.10 to 1, with an electronic-locking differential.
Wednesday, April 10, 2013
Final 2012 Polk Data Just In: Ford Focus Is Best-Selling Vehicle Nameplate Worldwide – Ford Takes Three of Top 10
- Ford Focus ranks as the best-selling vehicle nameplate in the world, based on Polk global new vehicle registration data for full-year 2012 (global reporting lags three to four months)
- Ford takes three of the top-10 best-sellers, with Ford F-Series – the world’s No. 1-selling pickup – ranked third and Fiesta the best-selling subcompact at sixth overall
- 2013 global sales off to equally strong start as worldwide momentum continues
DEARBORN, Mich., April 9, 2013 – With final 2012 Polk global market registration data just reporting, Ford Focus is officially the world’s best-selling passenger car, with the Ford F-Series pickup coming in third and Ford Fiesta coming in as the best-selling subcompact.
Sales of the compact Focus totaled 1,020,410 cars worldwide according to the automotive data and trends forecasting leader. Market gains for Focus were driven by consumer demand in China and the United States. China registrations were up 51 percent last year, with the market responsible for just more than one out of four Focus vehicles sold globally according to Polk vehicle registration data. U.S. Focus sales were up 40 percent in 2012, also contributing to the car’s global growth.
In addition to holding the title of world’s best-selling vehicle overall, Polk data also confirm the Ford Fiesta earned the top spot as the best-selling subcompact car globally, with 723,130 registrations last year. Together, registrations of Ford’s small cars – Fiesta and Focus – totaled 1,743,540 vehicles in 2012, according to Polk.
“Focus and Fiesta represent the culmination of our One Ford global product strategy,” said Jim Farley, Ford executive vice president, global marketing, sales and service and Lincoln. “Our global products are resonating with consumers – especially in the best-selling, most competitive segments – with their unique combination of fuel efficiency, high quality, rich content and fun-to-drive personalities. Through One Ford, we’re able to bring economies of scale and fantastic value to customers all around the world.”
Global new vehicle registrations for F-Series totaled 785,630 trucks last year, putting it in the No. 3 spot among all vehicles sold worldwide. F-Series has been America’s best-selling pickup for 36 straight years.
“Since its launch in China in late March of last year, Focus sales continue to strengthen, with the car now ranking as the best-selling passenger car in China in 2012 for the first time ever,” Farley said. “With additional manufacturing capacity added last year, we now have a tremendous opportunity to further strengthen our global small car sales in 2013, with sales off to a very strong start already.”
Monday, April 8, 2013
Think you know everything about the Ford Escape?
Fuel-efficiency, performance, and technology is only the beginning. Check out our exclusive walk around video highlighting key features about the Ford Escape! Give us a shout out below on what your favorite feature is!
Saturday, April 6, 2013
Think you know everything about the Ford F-150?
Fuel-efficiency, performance, and technology is only the beginning. Check out our exclusive walk around video highlighting key features about the Ford F-150! Give us a shout out below on what your favorite feature is!
Friday, April 5, 2013
Think you know everything about the Ford Fusion Hybrid?
Fuel-efficiency, performance, and technology is only the beginning. Check out our exclusive walk around video highlighting key features about the Ford Ford Fusion Hybrid! Give us a shout out below on what your favorite feature is!
Thursday, April 4, 2013
Wednesday, April 3, 2013
- Ford is adding four more plants to its network of manufacturing operations that use its industry-leading 3-Wet paint process; the process will be added to two facilities in the United States, as well as one in China and one in Spain
- Ford, which was the first automaker to implement the high-solids solvent-borne 3-Wet technology in 2007, currently has eight plants in North America, Asia Pacific and Europe that use the process
- The 3-Wet process has helped Ford reduce CO2 emissions by 15-25 percent and volatile organic compound (VOC) emissions by 10 percent at those facilities where the process is used; similar reductions are expected at new 3-Wet facilities
DEARBORN, Mich., April 3, 2013 – Ford Motor Company is expanding its industry-leading 3-Wet paint capacity by 50 percent this year, adding the environmentally friendly process to four more plants on three continents. The actions will reduce CO2 emissions by an estimated 15-25 percent at those facilities.
Ford was the first automaker to implement the 3-Wet high-solids solvent-borne technology in 2007; it now has eight plants in North America, Asia Pacific and Europe equipped to use the process to paint vehicles. High-solids solvent-borne technology refers to a paint formulated to minimize solvents, resulting in a concentrated pigment and resin mixture with fewer volatile organic compounds (VOCs) released. The technology will be in place in 12 plants in 2013 then expand to additional facilities worldwide over the next four years.
“The 3-Wet paint process is significantly more advanced than conventional technologies in applying durable paints in a high-quality, environmentally sound and cost-efficient manner,” said Bruce Hettle, director of manufacturing engineering.
The 3-Wet process derives its name from three layers of paint applied one after the other prior to earlier coats having cured. The process eliminates stand-alone primer application and a dedicated oven required in the conventional process that was used before. Advanced chemical composition of 3-Wet paint materials allows for the three layers of paint – primer, base coat and clear coat – to be applied while each layer is still wet.
The 3-Wet technology process means Ford can maintain the top quality characteristics its customers demand, including long-term durability and chip and scratch resistance.
How it works
Enabling the 3-Wet high-solids solvent-borne paint formulation technology is a combination of process and product developed by Ford and its suppliers. Together, they have created a superior system that saves 20-25 percent of process time. Due to the eliminated stand-alone primer application and dedicated oven – both reducing the paint booth size – Ford saves electricity from the blowers that circulate massive volumes of air through paint booths, and reduces its use of natural gas needed to heat the air and ovens. This results in significant reductions of CO2 emissions, as well as reductions in VOC compared to current medium-solids and solvent-borne paints.
Since the pilot launch at Ohio Assembly Plant five years ago, Ford’s global 3-Wet paint process has reduced CO2 emissions by 15-25 percent and VOC emissions by 10 percent compared to either conventional high-solids solvent-borne or waterborne systems.
Locations where Ford is installing the 3-Wet process in 2013:
- Flat Rock Assembly Plant, Flat Rock, Mich.
- Kansas City Assembly Plant, Claycomo, Mo.
- Jiangling Motors Co. Ltd., Jiangxi/Nanchang, China
- Valencia Assembly Plant, Valencia, Spain
Locations with 3-Wet capability in North America:
- Ohio Assembly Plant, Avon Lake, Ohio
- Cuautitlán Assembly Plant, Cuautitlán, Mexico
- Michigan Assembly Plant, Wayne, Mich.
- Louisville Assembly Plant, Louisville, Ky.
Locations with 3-Wet capability in Asia Pacific:
- Chennai Assembly, Tamil Nadu, India
- CAF 2, Chongqing, China
- Ford Thailand Manufacturing, Rayong, Thailand
Location with 3-Wet capability in Europe:
- Craiova Assembly Plant, Craiova, Romania
Tuesday, April 2, 2013
- Fusion delivers its best-ever sales month and quarter ever, with March sales passing 30,000 and quarterly sales passing the 80,000 mark for the first time in its history
- Escape posts its best-ever sales month and quarterly sales
- Explorer sales up 33 percent – best monthly sales since the current model debuted in 2010
- America’s best-selling pickup for 36 years, F-Series posts 16 percent increase as full-size pickup segmentation continues to improve versus year ago – best first quarter sales since 2007
- Ford Motor Company March U.S. sales up 6 percent – best sales results since May 2007, with cars even with year ago, utilities up 14 percent and trucks up 6 percent
DEARBORN, Mich., April 2, 2013 – Ford’s newest vehicles – Fusion and Escape – set all-time monthly sales records in March, driving Ford Motor Company’s best U.S. sales results since May 2007.
“Customers are buying our all-new Fusion and Escape in record numbers, and we are working harder than ever to keep pace with demand for these fuel-efficient vehicles,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Full-size pickup demand continues gaining momentum, outperforming the industry for the third consecutive month.”
Ford Fusion posted an all-time record monthly and quarterly sales volume in March with 30,284 vehicles sold for the month and 80,558 during the first quarter – crossing the 30,000 monthly and 80,000 quarterly vehicle sale thresholds for the first time ever in Fusion sales history.
Escape had its best sales month ever with 28,934 vehicles sold. This 28 percent increase versus year-ago results marks the best sales performance since Escape’s launch 13 years ago. Escape also posted record quarter sales of 72,983 vehicles, surpassing record third quarter 2012 sales of 72,908 vehicles.
Explorer’s March sales totaled 17,509, representing a 33 percent increase over last year and its best monthly sales performance since the current model was introduced in 2010. Explorer retail sales were up 42 percent over last year, providing it best March retail sales performance since 2005.
With the industry’s March full-size pickup segment estimated to be up 15 percent over last year, America’s best-selling pickup, the Ford F-Series sales increased 16 percent to 67,513 pickups in March. This was F-Series 20th straight month of monthly sales increases and represented F-Series’ best March and first quarter sales performance since 2007.
The company’s overall sales in March were up 6 percent with 236,160 vehicles sold. Cars were even with a year ago, utilities up 14 percent and trucks up 6 percent.
Monday, April 1, 2013
New Ford Fusion Minimizes Pollen and 'Touch' Allergens While Monitoring Air Quality Near the Vehicle or Destination
Ford has begun requiring that more than 100 materials and components meet stringent standards to minimize potential allergy issues on the new 2013 Fusion and other new vehicles.
Engineers avoid materials such as latex, chrome and nickel -- a metal that 10 percent of Americans are allergic to -- which can cause allergic reactions
Similar to a furnace filter in a house, cabin air filters in the new Fusion and other Ford vehicles reduce airborne particles such as dust, spores, fungus and pollen from entering the vehicle
More than half of all Americans test positive to one or more allergens