Thursday, January 31, 2013

Ford and Energy Department Announce Pledge for Workplace Charging Challenge

 Challenge Launched to Support and Expand Workplace Charging Availability for U.S. Employees
  • Today Ford joined Energy Secretary Steven Chu at the Washington Auto Show to announce a new initiative to increase the convenience of plug-in electric vehicles for consumers
  • Ford and 12 other major U.S. employers have joined the new Workplace Charging Challenge with the Energy Department. The collaboration aims to increase the number of U.S. employers offering workplace charging by tenfold in the next five years
  • Workplace charging is consistent with Ford’s broader commitment to sustainability. To date, the company and its dealer partners have installed more than 1,750 charging stations on Ford campuses and in Ford dealerships
WASHINGTON, D.C., Jan. 31, 2013 – Energy Secretary Steven Chu announced 13 major U.S. employers and eight stakeholder groups have joined the new Workplace Charging Challenge to help expand access to workplace charging stations for American workers across the country. In a speech at the Washington Auto Show, Secretary Chu outlined the new initiative, which aims to expand the availability of workplace charging, increasing the convenience of plug-in electric vehicles (PEVs) and providing drivers with more options.
“The market for electric vehicles is expanding dramatically, giving drivers more options to save money on gasoline while reducing carbon pollution,” said Secretary Chu. “These 13 companies are taking strong steps to make charging infrastructure more broadly available to their workforce – setting an example for others to follow and helping America lead the global race for a growing industry.”
The Workplace Charging Challenge is a collaborative effort to increase the number of U.S. employers offering workplace charging by tenfold in the next five years. The Challenge also supports the broader efforts of the Department’s EV Everywhere Grand Challenge, announced by President Barack Obama in March 2012 to make PEVs as affordable and convenient for the American family as gasoline-powered vehicles within the next 10 years.
Joined by representatives from several of the founding partner employers, Secretary Chu also announced the first 13 employers that have signed the Workplace Charging Pledge as partners, including: 3M, Chrysler, Duke Energy, Eli Lilly, Ford, GE, GM, Google, Nissan, San Diego Gas & Electric, Siemens, Tesla and Verizon. The pledge commits each partner organization to assess workforce PEV charging demands, and then develop and implement a plan to install workplace charging infrastructure for at least one major worksite location.
PEVs can offer consumers significant advantages over gasoline-powered vehicles, including savings on fuel costs, added convenience and reduced maintenance costs. Electricity is cheaper than gasoline to power a vehicle – generally equivalent to about $1 per gallon – and consumers are able to conveniently fuel up at home.
Eight stakeholder organizations also signed the Ambassador Pledge to develop and execute plans to support and promote the workplace charging initiative, including: California PEV Collaborative, CALSTART, Electric Drive Transportation Association, Electrification Coalition, International Parking Institute, NextEnergy, Plug In America and Rocky Mountain Institute. To support the partners and ambassadors who sign the pledge, DOE will provide technical assistance and establish a forum for partners and ambassadors to share information.
The Energy Department also released the EV Everywhere Grand Challenge Blueprint, which describes PEV technology and deployment barriers, as well as steps to move forward in achieving the EV Everywhere goal. The full Blueprint can be found here.
For more information about the Challenge or EV Everywhere, please visit

Wednesday, January 30, 2013

Ford Achieves All-Time High Hybrid Share and Toyota Slides, as Fusion Hybrid Closes in on Another Sales Record

  • Ford hybrid market share jumped nearly 9 percentage points from December 2011 to December 2012; Toyota’s share of the hybrid vehicle segment dropped 8 points
  • Ford Fusion Hybrid achieved all-time monthly sales record in December 2012 with 3,244 sales; Ford hybrids expected to deliver best January hybrid sales month ever with a projected 5,500 units sold
  • More stylish and technology-laden Fusion Hybrid attracting younger buyers compared to the outgoing model and Toyota Camry Hybrid
  • Nearly 70 percent of Fusion Hybrid sales are conquest sales, compared to 53 percent for Camry Hybrid

DEARBORN, Mich., Jan. 30, 2013 – The 2013 Ford Fusion Hybrid is off to a fast start after achieving an all-time sales record in December 2012, helping Ford to record hybrid sales and market share, as Toyota lost nearly 8 points of share in the segment.
Ford’s launch of the new C-MAX hybrids and Fusion Hybrid this past fall led the company to deliver record-setting hybrid sales in December, resulting in a 9 percent market share gain to 16 percent. In the same period Toyota’s share of the hybrid vehicle segment fell 8 points, from 68 percent to 60 percent.
Ford sold more hybrids in the fourth quarter of 2012 than in any other three-month period in the company’s entire history with 19,554 units sold, besting its own previous hybrid vehicle sales record by more than 193 percent.
An all-time record of 3,244 Fusion Hybrids were sold in December, compared to the previous mark of 3,010 in August 2010. The car is expected to achieve record January sales when results are announced Feb. 4. Nearly 70 percent of new Fusion Hybrid owners are new to the Ford brand, while Toyota’s conquest rate for its Camry Hybrid is only 53 percent.
“We’re bringing new hybrid buyers into the market, many of whom wouldn’t be considered traditional hybrid buyers,” said Amy Marentic, marketing manager, Global Small and Medium Cars. “There’s a sense hybrid buyers represent a pragmatic or green ethic. Fusion Hybrid is scoring with these audiences, but the car also puts some excitement into the segment through design; it shows hybrids can have beautiful and sophisticated styling. This, in turn, means different buyers.”
Not only are most buyers new to the Ford brand, early data suggest Fusion Hybrid is appealing to younger buyers outside the traditional hybrid vehicle demographic.
Ford reports new Fusion Hybrid buyers are five years younger than buyers of the previous Fusion Hybrid, dropping to 48 years old from an average of 53 years old. 2012 model year Toyota Camry Hybrid buyers have an average age of 54, according to J.D. Power and Associates PIN data. Moreover, 22 percent of Fusion buyers are under the age of 35; only 13 percent of Camry Hybrid buyers are.
Not surprisingly, Fusion Hybrid’s best-selling markets are San Francisco, Los Angeles and Washington, D.C., but Ford reports stronger sales in the more traditional buying areas of the Central, Southeast and Great Lakes regions – areas not known for strong hybrid sales. In these areas, retail sales more than tripled in December compared to the previous year.
Fusion Hybrid continues to have the fastest turnover rate (the number of days cars sit on dealer lots waiting to be sold) of any vehicle in the Ford lineup. Fusion Hybrid turns over in just 10 days on average.

Tuesday, January 29, 2013

Ford Motor Company: A Look at Accomplishments in 2012

For Ford Motor Company, 2012 was a banner year. From revealing the new 2013 Ford Fusion at NAIAS and the 2013 B-MAX at Mobile World Congress, we showed the breadth of Ford design, the ingenuity behind great fuel economy, and the global reach of SYNC, having just entered China. Our award-winning vehicles in North and South America, Europe and Asia proved that Ford is on a winning streak in creating great products. In particular, the Fusion Hybrid, C-MAX Hybrid and EcoSport all proved that performance, design and great fuel economy can go hand in hand.

Our business story was also strong, leading with our Go Further brand promise and ending the year with over 2 million vehicles sold. Over the course of the year, we returned to investment grade status, leading to our reclaiming of the iconic Blue Oval, and notched our best ever total company and automotive pre-tax operating profit in Q3. We formed a joint venture: Changan Ford Automobile Company and saw sales rise in China by 21%. Meanwhile, the company developed its Better Plan for Europe and produced the 500,000th EcoBoost engine in the Louisville Assembly Plant.

Ford also contributed to making the world a better place in 2012. During the Global Week of Caring, over 10,000 employees in 28 countries on six continents completed 268 community service projects. The Ford Volunteer Corps completed 1350 Projects by 25,000 employee volunteers who spent 115,000 hours, or the equivalent to a $3 million investment around the world. We installed solar panels at our facilities in Cologne, Germany, and closer to home, our Operation Brighter Future .made a $10 million investment for Detroit neighborhoods.

It was a great 2012 for Ford Motor Company and its employees. We look forward to an even better 2013.

Monday, January 28, 2013

Sunday, January 27, 2013

Ford Fiesta is Europe’s Best-Selling Small Car in 2012 With One Sold Every Two Minutes

  • The Ford Fiesta is Europe’s top-selling small car of 2012, and the second most popular car overall,* with one purchased every two minutes on average
  • Fiesta also is the best-selling global B-segment car (sub-compact) for the first nine months of 2012 according to the latest Polk new vehicle registration data
  • New Fiesta, available in many dealerships now, offers a bolder exterior, a more refined interior, the award-winning 1.0-litre EcoBoost engine, Ford SYNC and Ford MyKey
COLOGNE, Germany, Jan. 24, 2013 – Consumers bought a new Ford Fiesta every two minutes on average last year, make it the best-selling small car in Europe, according to automotive data intelligence provider JATO Dynamics.*
Ford last year sold 953,174 cars in the 30 European markets monitored by Jato, including 306,405 Fiestas. Ford recently announced that during 2012 more than 1.4 million Ford vehicles were sold across all of the 51 European markets in which it operates.
The Fiesta also was the best-selling B-car (sub-compact) globally for the first nine months of 2012, with more than 560,000 Fiestas sold worldwide, according to the latest Polk new vehicle registration data.
“The Fiesta had a fantastic 2012, both in Europe and across the world,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “This iconic car has come to define what customers desire from a small car – style, quality, efficiency and great technology.”
Ford has sold more than 15 million Fiestas worldwide since the vehicle first went into production in 1976. The Fiesta now has been the top-selling small car in Europe for three out of the past four years. During that period, more than 1.7 million Fiestas have been sold in Europe and 2.1 million globally.
The U.K. was the most successful European market for Fiesta in 2012, with 109,250 vehicles registered according to Ford figures. Across Europe, Frozen White proved the most popular paint colour among Fiesta customers.
Ford is currently launching the new Fiesta in Europe – which is coming to dealerships now – which is redesigned inside and out and offers the 1.0-litre EcoBoost petrol engine – the 2012 “International Engine of the Year”. An ECOnetic Technology version powered by a 1.6-litre Duratorq TDCi diesel engine achieves 87 g/km CO2**.
The new Fiesta also offers MyKey, a Ford-exclusive technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel. Ford also has equipped new Fiesta with Ford SYNC, a voice-activated in-car connectivity system, and SYNC Emergency Assistance, which directly connects vehicle occupants to local emergency services operators after an accident.
In addition, Fiesta offers Active City Stop, which can help avoid or mitigate low-speed collisions.
“The new Fiesta has some big shoes to fill in 2013 but is perfectly equipped to do so,” said de Waard. “Being acclaimed as Europe’s best-loved small car in 2012 is a great achievement and we thank all of our customers who continue to put their faith in the Fiesta.”

Saturday, January 26, 2013

Ford Social Brings Tech Enthusiasts to CES

What happens when you invite two tech enthusiasts to the biggest consumer electronics show in the world? That's right! It's kids-in-the-candy-store time!

Friday, January 25, 2013

Ford: Locally Global at NAIAS 2013

A preview of our International blogger summit held during the 2013 North American International Auto Show

Thursday, January 24, 2013

Focus ST TV Commercial

To introduce the 252 hp Ford Focus ST, X Games Rally gold medalist Tanner Foust and stunt driver Greg Tracy drive head-to-head through the narrow streets of Key West.

Wednesday, January 23, 2013

Ford Fusion and Fusion Hybrid Earn Top Vehicle Safety Rating from NHTSA

  • The National Highway Traffic Safety Administration (NHTSA) awarded the all-new 2013 Ford Fusion and Fusion Hybrid a five-star Overall Vehicle Score in its New Car Assessment Program (NCAP) testing
  • The Fusion and Fusion Hybrid  feature the Personal Safety SystemTM, new safety belt technologies and a total of eight airbags which are designed to provide enhanced protection for vehicle occupants including redesigned seat-mounted side airbags that deploy lower in the pelvis area in addition to the chest and incorporate new venting technology to further enhance side impact protection
  • In December 2012, the Insurance Institute for Highway Safety (IIHS) named the 2013 Ford Fusion a Top Safety Pick+, the highest recommendation the organization has for vehicle safety

DEARBORN, Mich., Jan. 23, 2013 – The 2013 Ford Fusion and Fusion Hybrid received a top vehicle safety rating from the National Highway Traffic Safety Administration (NHTSA). The Fusion and Fusion Hybrid received a five-star Overall Vehicle Score in NHTSA New Car Assessment Program (NCAP) testing, which combines vehicle performance in frontal and side-impact crash tests and resistance to rollover.
“The Fusion and Fusion Hybrid exemplify the new face of Ford vehicles and demonstrate Ford’s commitment to safety in all its vehicles across the globe,” said Steve Kenner, Global Director of the Ford Automotive Safety Office (ASO).
The new five-star safety award from NHTSA is in addition to the 2013 Fusion being named a Top Safety Pick+ from the Insurance Institute for Highway Safety (IIHS) last month. The Top Safety Pick + designation is the highest rating the organization has for vehicle safety.
The all-new Fusion features the Personal Safety SystemTM with new safety belt technologies and front impact airbags.
The Personal Safety SystemTM is a network of components that work together to tailor the deployment of the front airbags during frontal collisions. The restraint control module (RCM) translates information collected by the front crash sensors, front outboard safety belt buckle switches, driver-seat track position and passenger seat weight sensor. Using this information, the RCM activates the safety belt pretensioners and determines how the dual-stage front airbags will deploy. This tailored airbag deployment is based upon system inputs received about the size, seat track position and safety belt usage of the front seat occupants.
The redesigned seat-mounted side airbags deploy lower in the pelvis area and incorporate new venting technology. The side airbag’s venting technology takes into account the size of the occupant, and varies the pressure so smaller occupants receive a lower pressure.
The tunnel vent is lined up with the shoulder area of the occupant. On larger passengers, the shoulder engages the vent and keeps it from venting so the gas stays inside the airbag. On smaller passengers, the effect is just the opposite: Because the occupant’s shoulder is below the vent, the gas vents out of the airbag.
The driver’s airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a pocket that help to lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes. Deploying at the same time is a driver’s knee airbag.
Top fuel economy, driver assist technology
The Fusion and Fusion Hybrid boast leading fuel economy and numerous technologies that help enhance the driving experience, reduce stress and assist the driver.
Fusion brings the broadest selection of fuel-efficient powertrains in the midsize car segment. Consumers have the choice of a pair of EcoBoostfour-cylinder engines, a normally aspirated four-cylinder engine, an automatic start stop system to shut off the engine at stationary idle, front-wheel drive and all-wheel drive applications, and a choice between automatic and manually shifted six-speed transmissions.
Maneuvering parking lots and traveling open roadways becomes less stressful with Fusion’s available sensor-based BLIS® (Blind Spot Information System) with cross-traffic alert. The system uses radar to identify and alert the driver if a vehicle is detected in the vehicle’s blind spot. Cross-traffic alert provides audible and visual alerts if traffic is detected approaching from the sides, such as when backing out of a parking space.
Available Active Park Assist makes parallel parking virtually stress-free. With the press of a button, the system detects an available parallel parking space and automatically steers the vehicle into the space. Drivers control only the gas and brake pedals and transmission gear position.
Other driver assist technologies available on the Fusion include:
  • Lane Keeping Assist
  • Adaptive Cruise Control
  • Rearview Camera
  • Hill Start Assist
  • Electronic Parking Break

Monday, January 21, 2013

Ford Atlas Concept Truck

Ford reveals Atlas Concept Truck at the 2013 North American International Auto Show

Sunday, January 20, 2013

Ford Atlas Concept

From the 2013 Detroit Auto Show, Mark Williams takes a look at the Ford Atlas concept.

Saturday, January 19, 2013

A Public Response to Mr. Irons

Acclaimed actor, Mr. Irons recently made some disparaging remarks about the Ford Fiesta. He doth protest too much, we thinks. Ford (and the Bard of Ford) issues an official response.

Friday, January 18, 2013

Ford Atlas Concept Hauls Away Autoweek Magazine’s Most Significant Vehicle Award

  • Ford Atlas Concept is named Most Significant vehicle of the 2013 North American International Auto Show (NAIAS) by the writers of Autoweek Magazine and
  • Ford Atlas Concept showcases the design, capability, fuel efficiency and smart technologies that will define future pickup trucks
  • For the sixth year in a row, Ford vehicles on display at NAIAS have garnered Autoweek award recognition

DEARBORN, Mich., Jan. 17, 2013 – The Ford Atlas Concept, a bold vision for the future of pickups, has been named Autoweek Magazine’s Most Significant vehicle of the 2013 North American International Auto Show (NAIAS).
“The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats,” said Bob Gritzinger, Autoweek executive editor. “Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost® with Auto Start-Stop technology also signals why Atlas is a real game changer.”
The Ford Atlas Concept made its worldwide debut at NAIAS on Tuesday, Jan. 15. A design and engineering study inspired by decades of listening to customers in the places where they work and play, the concept has tomorrow’s pickup buyers in mind.
Breakthrough features include active aerodynamic elements in the grille, front air dam and wheels that reduce wind resistance to save gas. Truck-specific features that improve capability, durability and productivity include a Dual-Purpose Tailgate Step that integrates with a roof cradle to become a rack for long objects like ladders, Hidden Cargo Ramps to load ATVs and motorcycles, Trailer Backup Assist to enable accurate reversing with a trailer via the simple twist of a knob, and more.
“We are thrilled by the enthusiastic response to the Ford Atlas Concept,” said Raj Nair, Ford group vice president for Global Product Development. “This award from Autoweek – plus overwhelming positive reaction from news media and across social channels alike – confirms Ford is the recognized thought leader in trucks, in addition to our position as truck sales leader for 36 years.”
This is the sixth year in a row Autoweek has honored Ford with one of its North American International Auto Show Editors’ Choice Awards:
  • 2012: 2013 Ford Fusion named Best in Show
  • 2011: Ford Vertrek Concept named Best Concept
  • 2010: Next-generation Ford Focus named Most Significant
  • 2009: 2010 Ford Taurus named Most Significant and 2010 Ford Shelby GT500 named Most Fun
  • 2008: 2009 Ford F-150 named Most Significant

Thursday, January 17, 2013

EPA: New Ford Fusion Energi Delivers 620-Mile Range, 21 in EV Mode; Beats Honda Accord, Toyota Prius PHEVs

  • New Fusion Energi sedan is Ford’s newest plug-in hybrid – capable of making trips of up to 620 miles without having to stop for gas or to recharge the battery when starting with a fully charged battery and full gas tank
  • Ford Fusion Energi plug-in hybrid delivers up to 21 miles in electric-only mode – nearly triple the electric-only range of the Toyota Prius plug-in hybrid and double the Honda Accord plug-in hybrid
  • Fusion Energi is Ford’s second production plug-in hybrid – the all-new Ford C-MAX Energi has been available since November – rounding out a list of five Ford electrified vehicles that have launched since late 2011
  • The vehicles in Ford’s all-new electrified lineup have been sprinting out of the gate – December marked the second consecutive month in which the company set a record for hybrid vehicle sales; nearly 20,000 Ford hybrids were sold in the fourth quarter

 DEARBORN, Mich., Jan. 17, 2013 – Already Ford’s most fuel-efficient sedan, the all-new Fusion Energi now has an EPA-rated total range of up to 620 miles and the ability to drive up to 21 miles in electric-only mode, nearly triple the electric-only range of plug-in hybrids from Toyota and Honda.
With its 620 mile range, the new Fusion Energi can travel from Boston to Virginia Beach on one tank of gas and one full charge or traverse the West Coast’s scenic Highway 101 from Sacramento to San Diego.
And the stellar range only adds to the benefits Fusion Energi boasts, including EPA-rated fuel economy figures of 108 MPGe city, 92 MPGe highway and 100 MPGe combined – up to 5 MPGe greater than Toyota Prius plug-in hybrid. These are numbers that the EPA anticipates could help save customers an estimated $6,850 in fuel costs compared with an average new car over the course of five years.
Similar metrics across its entire lineup have helped the Ford brand climb to No. 1 in fuel efficiency customer satisfaction – J.D. Power says Ford now beats Toyota for leading fuel efficiency in every segment where both compete.
Ford sold more hybrids in the fourth quarter of 2012 than in any other three-month period during the company’s entire history with 19,554 units sold. Fusion Energi is the Ford brand’s fifth electrified vehicle to launch in the past year.
Fusion Energi rounds out Ford’s list of available electrified vehicles perfectly by delivering another option to those who want to drive a hybrid without sacrificing comfort and convenience,” said Raj Nair, group vice president, Global Product Development. “In fact, Fusion Energi’s ability to drive up to 620 miles without stopping for gas or to charge a battery almost epitomizes convenience.”
Fusion Energi benefits from 20 years of research and innovation behind the software and hardware technology it offers, incorporating many of the nearly 500 patents Ford holds in the area of hybrid technology.
This extensive experience with hybrid technology shows in the product now available. The car’s powersplit technology – which allows for more efficient operation of the vehicle – consists of more than 200 patents alone.
Consider the vehicle’s top electric-only speed of 85 mph – a full 23 mph faster than Toyota Prius plug-in. Further, Fusion Energi delivers total horsepower of 195 with a fully charged battery – 60 more horsepower than the Prius plug-in.
Fusion Energi also boasts standard features such as active park assist and SYNC® with MyFord Touch®.
Fusion Energi sets itself apart in other ways, too. For example, it offers the latest generation of SmartGauge® with EcoGuide. Designed to help drivers get the most from Fusion, information such as instantaneous fuel economy can be displayed on one of two 4.2-inch LCD screens, helping drivers more closely monitor how their driving behavior affects vehicle efficiency.
In the right cluster, redesigned imagery of green leaves shows overall driving efficiency. The left cluster can display numerous screens that contain information about the vehicle and how it’s being driven. Brake Coach, for example, helps drivers optimize their use of the regenerative braking system so that driving range can be maximized through proper braking techniques.
EV+ is a feature that learns frequent destinations by combining the built-in GPS of Ford SYNC with proprietary software algorithms developed by Ford engineers. As a result, vehicles deliver more drive time in electric-only mode.
The MyFord® Mobile smartphone application (available soon) allows users to monitor charging, receive alerts, find charge stations, plan trips and do more from their smartphones or computers for an effortless transition to an electrified vehicle lifestyle.
Ford’s electrified vehicles offer a great combination of efficiency, performance, technology and affordability that we believe will help spur adoption of these advanced vehicles,” says Kevin Layden, director, Ford Electrification Programs and Engineering.
Consider other Fusion Energi features:
  • Eco cruise: Saves vehicle energy by relaxing acceleration compared to standard cruise control
  • EV mode button: Conveniently mounted on the console to the right of the shifter, allows a driver to switch vehicle operation between three modes: all-electric, normal hybrid operation and conserve battery power for later use
  • Regenerative braking: Capable of capturing and reusing more than 95 percent of the braking energy normally lost during the braking process
  • Hybrid transmission: Designed by Ford engineers in-house, this transmission is capable of operating at high speeds and in a smooth, fuel-efficient manner at the same time
  • Advanced lithium-ion batteries: The batteries used in Ford’s electrified vehicle lineup – covered by an eight-year/100,000-mile component limited warranty – are smaller and lighter than previous generation nickel-metal-hydride batteries
  • Charge port with LED light ring: Conveniently located on the driver’s side and near the front of the car, it features a light ring that illuminates to indicate charge status
Providing choice
Fusion Energi gives customers yet another Ford option when shopping for an electrified vehicle – already available are Focus Electric, Fusion Hybrid, C-MAX Hybrid and C-MAX Energi.
Three of the vehicles – Focus Electric, C-MAX Energi and now Fusion Energi – have received EPA ratings of 100 MPGe combined or more. Focus Electric is America’s most fuel-efficient compact car with an EPA-rated 110 MPGe city, 99 MPGe highway and 105 MPGe combined. C-MAX Energi is EPA-rated at 108 MPGe city, 92 MPGe highway and 100 MPGe combined.
Focus Electric went on sale in late 2011, followed by C-MAX Hybrid and C-MAX Energi – the two vehicles that make up Ford’s first hybrid-only line in North America – this past autumn. More about Ford’s electrified vehicles can be found here.
With Fusion Energi and Fusion Hybrid, the all-new lineup of Fusion vehicles brings the widest range of powertrain options to the U.S. midsize segment. Fusion also is available in gas-powered versions with a choice between two fuel-efficient EcoBoost® four-cylinder engines. In addition, Fusion is available with Ford’s patented Auto Start-Stop system, which automatically shuts off the engine at stationary idle to help save customers fuel in stop-and-go city driving.

For more on the new Ford Fusion, check out, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.

Wednesday, January 16, 2013

Ford Brings Out Entire Showroom, Commercial Vehicles and EcoBoost for North American International Auto Show

  • Ford presents its entire showroom for the 2013 North American International Auto Show (NAIAS), offering guests a good look at everything from the all-new 2013 Fusion midsize sedan to its F-Series trucks
  • To help celebrate the 150th anniversary of Henry Ford’s birth, the company founder (played by a series of actors bearing an uncanny resemblance to Henry Ford) will walk guests around the exhibit, providing an audio tour that weaves the story of his life with a look at the modern Ford vehicle lineup and technological innovations such as EcoBoost® engines
  • Ford will feature its commercial vehicle story at this year’s auto show, including the Transit family of vehicles, with a display of people who protect, serve and help those in need

DETROIT, Jan. 16, 2013 – All-new Fusions, Fiestas, Escapes and Transit vans share the stage with muscular Mustangs, tough F-Series trucks and the rest of the freshest vehicle lineup available on the Ford stand at this year’s North American International Auto Show (NAIAS).
More than 65 vehicles will grace the Ford exhibit this year, including a Ford-based fire-rescue truck, a Gleaners mobile food pantry Transit Connect and Ford Police Interceptors.
“The theme of this year’s Ford stand is ‘People Serving People,’” said Elena Ford, director of Global Marketing, Sales and Service Operations. “The everyday heroes who use these commercial vehicles will be a part of the exhibit to share their experiences with guests.”
Throughout the approximately 60,000-square-foot exhibit, Ford will showcase power-revving and fuel-efficient EcoBoost® engine technology, a Focus ST road rally driving simulator, a Mustang Nation display, and ever-durable Ford trucks along with several other demonstrations. The stand boasts the freshest new vehicle lineup of any automaker, featuring EcoBoost engine technology available on nine different nameplates.
Henry Ford as your guide
To help celebrate 150 years of the man who put the world on wheels, Henry Ford – actually, an actor playing him – will guide guests around this year’s Ford stand.
Ford will start the tour near an original 1903 Model A, taking visitors through his life history while showing them Ford’s current lineup of vehicles. The full Ford showroom will be on display, as well as commercial vehicles including the all-new global Transit family.
Ford is the largest manufacturer in the global commercial vehicle segments where it competes, and North America’s best-selling commercial truck brand for 28 years. Ford is building on this leadership with introductions of the all-new Ford Transit and Ford Transit Connect vans.
Transit full-size cargo van and wagon are expected to deliver best-in-class fuel economy – averaging 25 percent better than today’s E-Series – and the segment’s lowest operating costs. Customers can choose from three roof heights, three body lengths, two wheelbases, and standard 3.7-liter V6, 3.5-liter EcoBoost or new 3.2-liter Power Stroke® five-cylinder diesel engines.
The all-new Ford Transit Connect compact van is available in two wheelbase lengths and in XL and XLT trim series. Transit Connects deliver a 1,600-pound payload, 130 cubic feet of cargo space, and have an available 2,000 pounds of towing capacity. Transit Connect is expected to achieve at least 30 mpg on the highway with its 1.6-liter EcoBoost engine.
Beyond its vehicle fleet and displays of technological innovations, Ford will offer NAIAS guests several experiential opportunities.
Visitors will have the chance to produce an instant musical collage featuring the words “Eco” and “Boost” backed by sound effects. This fun sound mash-up will be shareable on social media networks instantly.
Taurus talent search
Guests interested in becoming a Taurus product specialist will be able to audition by recording a video. Participants will be given a short script to share via social media. Those with the highest number of “likes” will win the title of Best in Show.
Blue Oval card
For the second year, the display will feature Ford’s Blue Oval card, offering visitors a more focused, personalized experience they can share with their family and friends. Visitors can register online to receive a Blue Oval card, which they can then use to access relevant content throughout their time on the Ford stand.