Wednesday, December 31, 2014

2015 Ford Trend Report Explores Generation Z and How Youngest Consumers Are Shaping View of the Future

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  • Members of Generation Z – considered the first global generation – are key players in today’s technology-driven culture; these youngest consumers, the oldest of whom are in their teens, already are inspiring attitudes and behaviors among consumers of all ages to enact change for the good
  • Growing excitement among consumers is expected to drive change in 2015 and beyond – consumers are motivated to buck conventions and set new standards, to reject the stigma of failure, and to embrace new forms of mobility that enable more freedom and creativity
  • Looking Further with Ford 2015 is a compilation of consumer research, as well as insights gleaned from thought leaders around the world, intended to provide a comprehensive look at micro-trends expected to influence products and brands for 2015 and beyond

From the growing influence of young, socially conscious consumers, to a greater acceptance of modern-day rebels and a shifting perspective that de-stigmatizes failure, Ford Motor Company’s third annual trend report suggests 2015 will be marked by a broad desire to enact change for the good. Looking Further with Ford 2015 reveals data and insights about global consumer habits and behaviors expected to shape culture in 2015 and beyond.

A featured trend – Make Way for Gen Z – underpins the full Looking Further with Ford report. Generation Z, which follows the Millennials, is the first truly global generation, born into an on-demand, technology-driven culture. Expected to account for more than 20 percent of the world’s population, these digitally savvy, socially conscious consumers, most of whom are still teenagers, are working to help define the trends of both today and tomorrow.

“While demographics are invariably a factor in futuring work, what’s driving our report for 2015 is this emerging Generation Z consumer, who is already inspiring attitudes and behaviors in consumers of all ages,” said Sheryl Connelly, Ford global consumer trend and futuring manager. “We saw similar traits with Millennials, but Gen Z consumers – being much more connected and aware of the options available to them – are the global go-getters who have a link to each of our 10 micro-trends for 2015.”

Despite looming issues such as climate change, privacy threats, epidemic disease and geopolitical strife – there is optimism in the air. Against this backdrop, Looking Further with Ford 2015 highlights the modern-day rebel working to buck convention and set new standards, as well as people who are more motivated than ever to take risks in their search for success, which is beginning to erode the stigma of failure. In this spirit of determination, new forms of collaborative consumption and mobility are emerging – giving us more freedom to pursue ideas and passions.

How consumer trend insights impact Ford products

In preparing trend reports, Ford experts monitor shifts in social, technological, economic, environmental and political arenas to understand what drives consumer attitudes and behaviors – and how this impacts the automotive category. The insights gathered guide Ford designers and engineers in developing future Ford products, as well as Ford marketers on what to anticipate in terms of the customer shopping and ownership experience of emerging generations.

Looking Further with Ford 2015 focuses on a broad range of micro-trends affecting businesses and consumers, and reflects years of qualitative and quantitative research, as well as collaboration with thought leaders around the world.

“A rich understanding of our customers’ ever-evolving needs, priorities and desires – both today and tomorrow – is key to our everyday business and global product development strategies,” said Connelly. “These trends and insights help us at Ford in our role as an innovator to create products that not only exceed expectations, but push the boundaries of imagination.”

As the Generation Z consumer evolves, Ford is looking at how these behaviors and trends will affect every part of the automotive business – from vehicle development to the experience customers will expect when the time comes to purchase or own a vehicle.

On trend for 2015

The 10 trends Ford expects to influence consumers and brands in 2015 and beyond include:
  1. Make Way for Gen Z: With considerable pressure and high expectations, Gen Z’s mantra is simple: “Good things come to those who act.”
  2. Rally for Renegades and Rebels: Society has always loved risk takers, but the marketplace has never been more receptive to those who push boundaries and break molds.
  3. Flaunting Failure: The stigma of failure is quickly eroding; in an era of constant change, the only true failure is a failure to try, to improve, to evolve.
  4. Carryless Movement: Today’s consumers don’t want to carry things and, increasingly, don’t need to. New technologies such as wearable gadgets and smartphone apps are transforming the mechanics of how consumers pay for goods and services, how and where marketers reach their customers, and who people trust with their most valuable information.
  5. No Strings Attached: In a world where innovation moves so rapidly, no one wants to be left behind with a product that has become outdated or obsolete. The result is an emerging a la carte mentality that trumpets access over ownership.
  6. Expanding Next of Kin: As traditional families and communities become less the norm, the concept of family is adapting, expanding and evolving in a most personal fashion.
  7. Give and Take of Privacy: Privacy has become a delicate balancing act, and there is a trade-off between information consumers are willing to share and the benefits they receive in exchange.
  8. Elusive Health: A decentralized effort to inform consumers about healthier lifestyle habits has led to confusion and a global population getting fatter and sicker. Consumers need a clear signal amid the noise to translate the information into action.
  9. Escape Artist: In today’s 24/7 culture, the desire to get away mentally and physically remains compelling. People are increasingly seeking out immersive adventures, elevating escapism to a fine art.
  10. Many Faces of Mobility: In an age of constant innovation, mobility is outpacing the definition of the word as the concepts of transportation and communication converge.

Monday, December 29, 2014

Ford Designers Create a Snowman Extravaganza

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The innovative minds behind some of the world’s most iconic vehicles must work within the constraints of rules and regulations, which heightens the challenge for the designer, yet never quashes the creative spirit reflected in the final product. As a team-building exercise, the U.S. design teams at Ford Motor Company were given unbridled freedom for once to create an icon of winter – the snowman.

In November, the teams kicked off the holiday season with a snowman-design challenge. Nine teams were given three pieces of white Styrofoam, and instructed to work together, document the process, and have fun.

The results are sure to delight their new owners all winter long. Three of the Ford snowmen will be delivered this month to two Michigan orphanages and a senior citizens home. The remaining six will be housed at Ford design studios.

Perfectly sculpted and painted, with some of the creations lit from within and wrapped in a suede-like fabric, each snowman is thoughtfully designed to capture the strengths of its team.

From Ford’s color and materials studio came a snowman featuring paint domes as vest, twigs textured with sparkling crystals for arms, and a basket-weave top hat.

Studio 2000X, the team behind most Ford vehicle animations, designed a punker snowman with technology features such as camera-lens eyes.

The Ford team responsible for interiors presented a sled-bound trio of snowmen, complete with tablet guiding the way.

And several teams charged with developing vehicle prototypes debuted snowmen with detailed stitching, polished surfaces and refined curves.

Each one of these nine Ford snowmen reflects the spirit of the holiday season. Even when inspired by a heavy-metal band with wildly painted faces.

Saturday, December 27, 2014

The 2015 Ford F-150 takes on The Ultimate Game Changer Obstacle Course | Tough Science

See how the 2015 F-150 performs as we run it through an obstacle course worthy of some of football’s top running backs.

From John Brenkus, host and creator of ESPN Sport Science comes Tough Science, a series in which he and his crew take a closer look at the science behind the 2015 F-150 through a variety of tests.

In this episode, we see how the 2015 F-150, with its 2.7L EcoBoost engine and weight reduction of up to 700 pounds (made possible by the high-strength, military-grade, aluminum alloy body), can handle the Ultimate Game Changer Course – a truck-sized version of an obstacle course originally designed to test football’s top running backs.

We’ll get to see how the 2015 F-150’s power, strength, agility, weight, torque, performance, durability and stopping power stand up to a series of rugged tests.

Friday, December 26, 2014

The 2015 Ford F-150 takes on Top Athletes Pummeling it with Projectiles | Tough Science

Top athletes deliver punishing slap shots, fastballs and more into our truck beds. Which holds up best? Last year’s steel, or the new aluminum alloy?

From John Brenkus, host and creator of ESPN Sport Science comes Tough Science, a series in which he and his crew take a closer look at the science behind the 2015 F-150 through a variety of tests.

In this episode, we see how the 2015 F-150, with its 2.7L EcoBoost engine and weight reduction of up to 700 pounds (made possible by the high-strength, military-grade, aluminum alloy body), can handle what our team can throw at it – literally.

We’ll test the strength and durability of the new aluminum bed vs. last year’s steel bed with the help of top athletes. They’ll be launching projectiles from their respective sports into both beds. We’re talking - Baseballs, golf balls, hockey pucks and shot puts. These athletes hold nothing back as they unleash on both beds.

Thursday, December 25, 2014

Wednesday, December 24, 2014

The 2015 Ford F-150 takes on A Mountain of Lumber | Tough Science

Can a smaller engine actually produce more power? We go engine vs. engine. And, just for fun (and science), lumberjack vs. lumberjack.

From John Brenkus, host and creator of ESPN Sport Science comes Tough Science, a series in which he and his crew take a closer look at the science behind the 2015 F-150 through a variety of tests.

Throughout this series, we see how the 2015 F-150, with its 2.7L EcoBoost engine and weight reduction of up to 700 pounds (made possible by the high-strength, military-grade, aluminum alloy body), can handle an uphill battle.

We run the 2015 F-150 up a mountain – while towing a 7,000-lb. trailer full of lumber – to see if a 2.7L EcoBoost engine, in a lighter truck, can perform as well as last year’s best selling 5.0L V8 – with nearly twice the displacement!

We put its power, torque, and towing capability to the test. Can the 2015 F-150 beat the old industry standards? Is it possible to make the best selling truck on the market, even better?

Tuesday, December 23, 2014

A New Breed of Performance Starts with Ford EcoBoost Engines

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  • Ford now offers EcoBoost® engines in all of its high-performance nameplates – from Fiesta ST to Mustang – making room for a new kind of aftermarket tuning
  • Modifying engine performance can be accomplished with hand-held programmers that adjust several engine parameters
  • Adjusting engine control unit programming can result in performance gains of up to 90 lb.-ft. of torque in cars like Focus ST
Ford’s award-winning EcoBoost® engine lineup not only has great EPA-estimated fuel economy ratings, it is also becoming a favorite family of engines in the performance tuning community.

From the infancy of the automobile, tinkerers have always chased more power by removing original components and replacing them with expensive aftermarket parts. This can lead to added performance, but at a cost to fuel efficiency, durability or driving comfort most owners would never accept.

For example, while replacing a camshaft can result in added horsepower, but typically a smooth idle must be sacrificed. Replacements can include new exhaust and intake manifolds, high-flow fueling systems and sometimes superchargers. This kind of tuning requires significant know-how and for the vehicle to be out of operation for some time.

Now, with the advent of computer-controlled engines, tuners have begun modifying a vehicle’s original programming for increased engine performance in the areas they choose. The technologies in Ford EcoBoost engines make their efforts even more effective.

Advanced EcoBoost technology includes direct injection, variable cam timing and turbocharging that, together, offer excellent power density and EPA-estimated fuel economy ratings straight from the factory. In the hands of engine tuning experts, tweaking these attributes can result in tremendous gains in horsepower and torque output, at an inexpensive price tag.

A programming handset from Ford Racing offers a perfect example of the tuning possibilities. For Focus ST’s 2.0-liter EcoBoost engine and Fiesta ST’s 1.6-liter EcoBoost, Ford Racing offers ProCal, which any performance enthusiast can purchase at for $595. Plug the device into the car’s diagnostic link connector port in the driver’s side footwell to tap into the many aspects of the car’s performance – anything from throttle response characteristics or idle speed, to turbo wastegate control, to fuel curves and spark timing.

While these settings should be modified only within recommended limits, the resulting performance gains with Ford-tested programs can be impressive. Focus ST owners, for example, can expect up to a 90 lb.-ft. increase in torque – all while maintaining the Ford-backed limited warranty.
Ford Racing is developing custom engine calibrations for the all-new Mustang 2.3-liter EcoBoost, with a product expected on the market by the end of 2015.

Not all enthusiasts are concerned about maintaining their factory warranty, and for those Ford has committed to working with aftermarket tuning companies to enable the development of high-quality parts and accessories to maximize the performance of Ford vehicles. Aftermarket tuners have achieved impressive performance gains for the all-new 2.3-liter EcoBoost I-4 in the 2015 Ford Mustang. Several tuners, including Mountune and Full-Race Motorsports, showcased their modified EcoBoost Mustangs at the 2014 SEMA Show.

By working with respected turbocharging engine experts from around the world including Mountune and Full-Race Motorsports, Ford is demonstrating a commitment to a new breed of forced-induction performance. Expect to see more exciting new options from Ford Racing in the near future.

Sunday, December 21, 2014

Ford | It’s the Most Distracted Time of the Year | Icy Mad Man

It’s the most distracted time of the year and with icing over there are more naughty drivers on the road than any other season. Steer clear from naughty drivers with the help of the 2015 Ford Fusion.

Saturday, December 20, 2014

Ford | It’s the Most Distracted Time of the Year | Miss. Multi-Task

It’s the most distracted time of the year and with parties and potlucks, there are more naughty drivers on the road than any other season. Steer clear from naughty drivers with the help of the 2015 Ford Fusion.

Friday, December 19, 2014

Ford | It’s the Most Distracted Time of the Year | Frazzled Father

It’s the most distracted time of the year and with over the top trees strapped to vehicles packed with holiday goods there are more naughty drivers on the road than any other season. Steer clear from naughty drivers with the help of the 2015 Ford Fusion.

Wednesday, December 17, 2014

Lewis Hilsenteger unboxes the 2015 Ford Fusion | Point of View

We asked Lewis Hilsenteger from Unbox Therapy to give us his thoughts on the 2015 Ford Fusion at the LA Auto Show.

Monday, December 15, 2014

Huffpost’s Zem Joaquin takes on the 2015 Ford C-MAX Energi | Point of View

We asked Zem Joaquin, editor of Huffpost Home and Lifestyle to give us her take on the 2015 Ford C-MAX Energi at the LA Auto Show.

Saturday, December 13, 2014

Ford SYNC 3 Delivers New, Innovative Ways for People to Stay Connected with Their Lives While on the Move

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  • SYNC® 3 – Ford’s new communications and entertainment system – features faster performance, more conversational voice recognition, a more intuitive smartphone-like touch screen and easier-to-understand graphical interface to help Ford customers connect and control their smartphone on the road 
  • Also new: seamless integration of AppLink for a simple way to control smartphone apps, the addition of Siri Eyes-Free capability for iPhone users, over-the-air software updates using Wi-Fi, and enhanced 911 Assist® that provides subscription-free emergency calling in the event of a significant accident

Ford today introduced SYNC® 3, a new communications and entertainment system that is faster, more intuitive and easier to use with enhanced response to driver commands.

SYNC 3’s more conversational voice recognition technology, a more smartphone-like touch screen and easy-to-read graphics will help millions of drivers connect with their lives and control their smartphone while on the road.

The next-generation system builds on the capability of SYNC technology already in more than 10 million SYNC-equipped vehicles on the road globally. SYNC 3 begins arriving on new vehicles next year.

“Ford is delivering an easier way for customers to stay connected,” said Raj Nair, Ford chief technical officer and group vice president, Global Product Development. “SYNC 3 is another step forward in delivering connectivity features customers most want, and they tell us this kind of technology is an important part of their decision to buy our vehicles.”

Ford took a customer-centric approach in developing SYNC 3, drawing on 22,000 customer comments and suggestions, plus insights gleaned from research clinics, market surveys and tech industry benchmarking.

Intuitive interface

Although SYNC 3 is optimized for hands-free use, an all-new touch screen delivers an experience similar to a smartphone or tablet.

Quicker response to touch as well as voice commands and smartphone-like gestures including pinch-to-zoom and swipe are central to SYNC 3, along with crisp, modern graphics.

A bright background and large buttons with high-contrast fonts for daytime use help reduce screen washout in the sun. At night, the display automatically switches to a dark background to help reduce eye fatigue and minimize reflections on the windows.

“We considered all the modern smartphones and mobile operating systems and created something familiar but unique,” said Parrish Hanna, Ford global director of Human Machine Interface.
SYNC 3 reduces on-screen complexity and prioritizes the control options customers use most.

The home screen features three zone choices – Navigation, Audio and Phone. Tile-like icons dominate the screen, with a quick access function tray along the bottom making for a more straight-forward user experience.

Phone contacts are searchable via a simple swipe of the finger to scroll through the alphabet. With “One Box Search,” SYNC 3 users can look up points of interest or enter addresses in much the same way they use an Internet search engine.

“Simplicity has value,” said Hanna. “Reducing the number of things on-screen also makes control easier and is designed to limit the number of times a driver has to glance at the screen.”

Easy-to-use voice recognition

Ford SYNC – the industry’s first system to widely and most affordably offer voice-activated technology to control smartphones – becomes more capable with the next-generation system by minimizing the number of steps needed to carry out a command.

With SYNC 3, simply saying “play <song, artist, album or genre>” prompts the system to play the desired song, artist, playlist or album; there is no need to identify the desired category. To switch back to a radio station, the user just says the name of the SiriusXM station or terrestrial radio station number.

Voice search results are enhanced by a better understanding of how consumers refer to businesses and points of interest. Drivers don’t have to know an exact name. They can search for “Detroit Airport” rather than using the official name “Detroit Metropolitan Airport.” With addresses, they can say, “Eleven Twenty-Five Main Street” instead of “One One Two Five Main Street.”

When connected to an Apple iPhone, SYNC 3 offers seamless integration of Siri Eyes-Free control. Drivers can seek Siri’s help by holding down SYNC’s “Push to Talk” steering wheel button – much as they would hold down the button on an iPhone to initiate a Siri session.

Innovative features

Ford was first to bring voice control to in-vehicle apps with AppLink, and the experience is further improved with SYNC 3.

AppLink allows customers to connect their smartphone to their vehicle and control their compatible apps using voice commands or buttons on the vehicle display screen. AppLink now automatically discovers smartphone apps including Spotify, Pandora, Stitcher, NPR One, SiriusXM Radio and iHeartRadio Auto, and displays their unique graphics and branding. Music and news apps are automatically displayed along with other media sources, just like AM/FM or SiriusXM.

“Overall, AppLink is faster, more responsive and easier to find your apps,” said Julius Marchwicki, Ford global product manager, AppLink. “The overall design of SYNC 3 allows for better integration with smartphones – resulting in a more user-friendly experience.”

Developers easily can integrate branded apps into AppLink, providing Ford customers with an experience on the vehicle screen similar to what they see on smartphone screens.

SYNC 3 also features the new ability to update the software via Wi-Fi. Once a vehicle is set up with credentials for a home Wi-Fi network accessible in a customer’s driveway or garage, for example, it can automatically download updates.

SYNC 3, like earlier generations of the technology, provides subscription-free emergency service 911 Assist®.

The customer’s Bluetooth-connected phone is used to dial 911 in the event of a significant accident, alerting first-responders with the vehicle’s location. With SYNC 3, the car relays additional information, including if airbags were deployed, the type of crash (front, side, rear or rollover) and the number of safety belts detected in use, in order to help emergency call takers dispatch the appropriate resources to the scene.

Friday, December 12, 2014

Thursday, December 11, 2014

The Sartorialist takes on the 2016 Ford Explorer | Point of View

Street style photographer and fashion expert, Scott Schuman aka The Sartorialist takes us through the style and design of the 2016 Ford Explorer at The LA Auto Show.

Wednesday, December 10, 2014

2015 Mustang Convertible Begins Shipping to Ford Dealers

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  • Keys to the first 2015 Ford Mustang convertibles will be in customers’ hands shortly
  • Available heated seats and remote start allow the all-new Mustang convertible to be enjoyed year-round, even in the coldest climates
  • Selectable drive modes with a snow/wet setting tunes Mustang to perform well in inclement weather conditions

Ford Motor Company is excited to announce the 2015 Ford Mustang convertible will begin shipping to dealerships nationwide this week.

“Cold weather may have come unseasonably early this year, but with available heated seats, remote start and selectable drive modes with a snow/wet setting, Mustang is the perfect offering for the season,” said Melanie Banker, Mustang brand manager.

Heated seats, standard on all premium Mustang convertibles, allow the driver and front passenger to stay warm even when the temperature drops. “While these seats also have a cooling feature, we suspect customers won’t be using this function for a few more months,” said Banker.

Remote start, standard on all automatic-transmission Mustang models, allows customers to fire up their drop-top from the comfort of their home, even in inclement weather conditions. When remote start is used, Mustang not only warms up its engine, it also warms the interior of the car to a comfortable temperature.

Selectable drive modes, standard on premium Mustang models, features a wet/snow setting that tweaks throttle response, steering effort and traction control to mitigate wheel spin and maximize vehicle control.

“Mustangs are made for year-round practicality and enjoyment,” Banker said, “so it’s exciting that customers are taking delivery of their convertible Mustang models – regardless of the season.”

50 years of Ford Mustang

More than 9.2 million Mustangs have been sold since the car’s 1964 debut.

Now with more options to choose from, there is a Mustang to fit any lifestyle. The upgraded V8 in Mustang GT – now delivering 435 horsepower and 400 lb.-ft. of torque – is joined by a 300-horsepower 3.7-liter V6 and an all-new 2.3-liter EcoBoost® engine that brings state-of-the-art technology to Mustang.

The 2.3-liter EcoBoost uses direct injection, variable cam timing and a twin-scroll turbocharger to deliver the performance Mustang drivers expect, with an output of 310 horsepower and 320 lb.-ft. of torque.

In addition to being the most-liked vehicle on Facebook, with 8 million likes, the all-new Mustang is turning on U.S. dealer lots in an average of eight days.

Tuesday, December 9, 2014

Rutgers and North Carolina Accept Bid to Play in Inaugural Quick Lane Bowl at Ford Field

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  • Inaugural Quick Lane Bowl at Ford Field in Detroit will feature a matchup between Rutgers University Scarlet Knights and University of North Carolina Tar Heels
  • The Quick Lane Bowl is a postseason collegiate football bowl game sponsored by Ford Motor Company’s Quick Lane Tire & Auto Center featuring teams from the Big Ten and Atlantic Coast Conference
  • The bowl game will air nationally on ESPN on Friday, Dec. 26 at 4:30 p.m.
Rutgers University Scarlet Knights and University of North Carolina Tar Heels will play in the inaugural 2014 Quick Lane Bowl at Ford Field in Detroit. The game will air nationally on ESPN on Friday, Dec. 26 at 4:30 p.m.

The 2014 Quick Lane Bowl is a postseason collegiate football bowl game sponsored by Ford Motor Company’s Quick Lane Tire & Auto Center that features teams from the Big Ten and Atlantic Coast Conference.

Tickets as low as $35 are available at, the Ford Field box office (Monday through Friday, 10 a.m. to 6 p.m.) or by calling 877.212.8898. Fans can follow the official Twitter account of the Quick Lane Bowl, @quicklanebowl, for the most current game information.

Rutgers’ Kyle Flood is the school’s first coach to lead the Scarlet Knights to a bowl game in each of his first three seasons as head coach. In the program’s first season in the Big Ten, Rutgers won all four of its non-conference games, and earned victories over Michigan, Indiana and Maryland. The Scarlet Knights are 5-4 all-time in bowl games after last season’s 29-16 loss to Notre Dame’s Fighting Irish in the New Era Pinstripe Bowl at Yankee Stadium.

This will be the second consecutive bowl appearance for Larry Fedora, North Carolina head coach. In 2013, Fedora guided the Tar Heels to a 39-17 victory over the Cincinnati Bearcats in the Belk Bowl. The Quick Lane Bowl is North Carolina’s 31st all-time bowl game, its first bowl appearance in Michigan. The team has won two of its last three bowl games.

The Detroit Lions are only the second NFL team (after the Houston Texans) to host and operate a college football bowl game. The team’s entertainment division, DLI Entertainment, has promoted multiple large-scale shows and events at Ford Field, including seven consecutive sold-out Kenny Chesney concerts, Taylor Swift, the 2003 Basketbowl, 2008 NCAA Men’s Basketball Regionals, 2009 NCAA Men’s Basketball Final Four and the 2010 NCAA Men’s Ice Hockey Frozen Four.

The Quick Lane Bowl is one of five new college football bowl games in the 2014-15 bowl lineup, alongside the Raycom Media Camellia Bowl, Miami Beach Bowl, Boca Raton Bowl and Popeyes Bahamas Bowl.

Quick Lane Bowl social media:
  • Facebook – Quick Lane Bowl
  • Twitter – @quicklanebowl
  • Instagram – Quicklanebowl

Sunday, December 7, 2014

Saturday, December 6, 2014

The #Holidaze: Cake To-Go

Having a toddler hold the cake might not be in the best interest of the dessert course.

Friday, December 5, 2014

What’s New on the 2016 Ford Explorer

We spent some time with Matt Zuehlk, Ford Explorer brand manager, at the 2015 LA Auto Show just after the new Explorer was shown for the first time. He filled us in on what’s new and updated on the 2016 Explorer, which continues 25 years of SUV capability.

Thursday, December 4, 2014

All-New Ford F-150 Named Official Vehicle of 2015 International CES

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  • All-new 2015 Ford F-150 – the toughest, smartest and most capable F-150 ever – will be the Official Vehicle of the 2015 International CES in Las Vegas
  • All-new F-150 is available with more smart features than the previous model including class-exclusive driver-assist technologies such as adaptive cruise control, smart towing module, multicontour seats, active park assist and 360-degree camera system
  • 2015 F-150 also offers Ford’s Blind Spot Information System (BLIS®) with cross-traffic alert – a driver-assist feature that helps detect vehicles in blind spots during normal driving, as well as traffic approaching from the sides when reversing out of parking spots

The all-new Ford F-150 pickup – the toughest, smartest and most capable F-150 ever – will be the Official Vehicle of the 2015 International CES.

CES, which will take place Jan. 6-9, 2015 in Las Vegas, is owned and produced by the Consumer Electronics Association and is the world’s largest hands-on showcase of emerging innovation.

The all-new F-150 demonstrates Ford’s product excellence and innovation. The truck is completely redesigned, with a high-strength, military-grade, aluminum-alloy body coupled with a high-strength steel frame, making it nearly 700 pounds lighter and more efficient. Also available are more smart features than the previous model, including class-exclusive driver-assist technologies such as adaptive cruise control, smart towing module, multicontour seats, active park assist, 360-degree camera and Blind Spot Information System with cross-traffic alert.

“We are honored the 2015 F-150 is the Official Vehicle of CES, proving that the new standard in full-size pickups is not only Built Ford Tough but also smart, with innovative design and technologies that help truck customers do more with their truck,” said Doug Scott, Ford Truck Group marketing manager.

As Official Vehicle of 2015 CES, F-150 will be featured in Ford’s main display area in the North Hall of Las Vegas Convention Center, as well as prominently throughout the show floor.

“We are excited to have the new F-150 as the Official Vehicle of the 2015 CES,” said Gary Shapiro, president and CEO, Consumer Electronics Association. “With state-of-the-art technologies, driver-assist features and dramatic improvements in weight savings, the F-150 delivers the type of connectivity, efficiency and performance tech-savvy consumers demand in their vehicles. We look forward to seeing Ford once again at our show.”

F-150 features several innovative and smart technologies, including:

·         Class-exclusive active park assist: Active park assist uses two ultrasonic sensors and electric power-assisted steering to help drivers parallel park. The sensors measure the gap between two vehicles to determine if there is enough room for the F-150. After confirming the vehicle can fit, the truck automatically steers into the space, while the driver operates the accelerator and brake pedals

·         Class-exclusive adaptive cruise control and collision warning with brake support: Adaptive cruise control and collision warning with brake support uses radar in the front of the truck to measure the distance and speed of vehicles ahead. Using this information, F-150 can automatically slow to keep a consistent following distance set by the driver. The slower speed will be maintained if adaptive cruise control is activated. Collision warning triggers visual and audio alerts if the system detects the following distance is diminishing too quickly and a collision may occur. It also pre-charges the brakes if the driver needs to stop suddenly

·         Class-exclusive smart trailer tow module with Dynamic Hitch Assist: The smart trailer tow module shows the driver which lights on a trailer connected to the truck aren’t working, so the driver or a passenger doesn’t have to exit the vehicle and walk around the trailer to discover lights are blown. Dynamic Hitch Assist is a new rearview camera feature that adds a dynamic line based on steering wheel angle in the display to help customers line up truck and trailer without requiring a spotter or having to exit the vehicle

·         Class-exclusive 360-degree camera with split-view display: Available 360-degree camera with split-view display uses four exterior cameras to give the driver a bird’s-eye view of up to seven feet surrounding the F-150 to assist in parking, maneuvering in tight spots and navigating narrow roads and trails at low speeds

·         High-wattage outlets: 400-watt, 110-volt outlets in the cab allow drivers to easily charge corded tools, battery chargers or mobile devices on-site or while in transit

·         LED spotlights: LED spotlights on sideview mirrors provide powerful, durable and bright lighting around the truck exterior

·         Blind Spot Information System with cross-traffic alert: Available BLIS® uses radar sensors in the taillamps to monitor areas that may not be visible to the driver. The sensors trigger a warning light in the sideview mirrors to indicate another vehicle is in a blind spot if the driver is attempting to change lanes. These same sensors can detect a vehicle coming down an aisle when the driver is slowly backing out of a parking space

·         Lane-keeping system: Available lane-keeping is designed to help prevent a driver from drifting outside of the intended driving lane. The system automatically detects the left- or right-hand road lane markings using a camera mounted between the windshield and interior rearview mirror. A vibration in the steering wheel is used to alert the driver. The system can also provide steering torque to help guide the vehicle back into the lane if needed

·         Lighter yet more capable: Regardless of model configuration or engine choice, every truck customer benefits from up to 700 pounds of weight savings with the 2015 F-150; F-150 can tow up to 1,100 more pounds, haul up to 530 more pounds, and brings the highest EPA-estimated fuel economy ratings of any full-size gasoline pickup on the market. When equipped with the available 2.7-liter EcoBoost® engine, the new F-150 4x2 has EPA-estimated fuel economy ratings of 19 mpg city, 26 mpg highway and 22 mpg combined. Actual mileage may vary  
“We’re always looking to deliver more for our customers, and this truck offers a whole new level of productivity by being the toughest, smartest and most capable F-150 ever,” said Scott.

Wednesday, December 3, 2014

Tuesday, December 2, 2014

The #Holidaze: Herding The Sheep

Wherever you need to go this time of year, may the roads be less difficult than the passengers who ride them.

Monday, December 1, 2014

Sunday, November 30, 2014

Into the Arctic | 2015 F-150 Truck | You Test: Episode #4

See what happens when the new 2015 F-150 tows at maximum payload over the Dempster Highway – a rough, desloate, 900-mile stretch of gravel road that goes through the Arctic Circle.

Saturday, November 29, 2014

Ford and Thor Livin Lite Team to License Ford-Branded Recreational Products for All-New 2015 F-150

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  • Recreational vehicle builder Thor Livin Lite and Ford have agreed to license Ford-branded recreational products for the all-new 2015 F-150 pickup, the smartest, toughest, most capable F-150 ever
  • Thor Livin Lite worked with Ford designers to adopt design cues from the aluminum-bodied F-150 into the aluminum campers
  • The 2015 F-150 is up to 700 pounds lighter than the 2014 truck, and Thor Livin Lite campers are typically 30 percent lighter than the competition – this weight-saving combination is designed to improve fuel efficiency for RV customers

Looking to spend some time exploring the countryside in the all-new 2015 F-150? Now it’s possible to sleep comfortably inside a Ford-branded camper, thanks to recreational vehicle builder Thor Livin Lite.

Thor Livin Lite and Ford have agreed to license Ford-branded recreational products for the all-new 2015 F-150 pickup – the smartest, toughest, most capable F-150 ever.

“I can’t tell you how excited we are to work with a company as prestigious as Ford and bring their iconic brand name back into the RV industry,” said Scott Tuttle, president of Thor Livin Lite. “Ford believes enough in our unique aluminum construction to allow us to carry the ‘Built Ford Tough’ label, which says a lot.”

Teaming with Ford designers

Beginning in 2013, Thor Livin Lite began working with Ford designers to adopt design cues from the aluminum-body F-150 into their aluminum campers.

The 2015 F-150 is up to 700 pounds lighter than the 2014 truck, and Thor Livin Lite campers are typically 30 percent lighter than the competition – this weight-saving combination of unique, aluminum body is designed to improve fuel efficiency for RV customers.

The debut Ford-branded camper model design will appear next month at the National RV Trade Show in Louisville, Kentucky. Thor Livin Lite plans to release other models in time for sale in 2015. The lineup of Ford-branded RVs will include tent campers, travel trailers, truck campers, toy haulers and fifth wheels for sale through Thor Livin Lite dealers.
In the 1970s, Ford had a dedicated RV division with a team of engineers and marketing professionals. Today, Thor Livin Lite licenses Ford trademarks and is fully responsible for designing, engineering and manufacturing Ford-branded recreational products with input from Ford Design.

Friday, November 28, 2014

Ford EcoBoost Police Interceptors Repeat as Quickest Accelerating in State Testing in Michigan, California

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  • Ford EcoBoost® Police Interceptor sedan repeats top performance in Michigan State Police and Los Angeles Sheriff’s Department testing of 2015 model, retaining its title as quickest-accelerating pursuit vehicle
  • Ford EcoBoost Police Interceptor utility vehicle acceleration faster than competition’s all-new utility vehicle and all base V6 competitors
  • Ford Police Interceptor maintains segment sales leadership for 17 consecutive years

Ford Motor Company, manufacturer of the best-selling police vehicles since 1996, trumped the competition in recent instrumented acceleration testing conducted separately by the Michigan State Police and Los Angeles Sheriff’s Department.

The EcoBoost®-powered Ford Police Interceptor sedan bested all V8-equipped competitors’ sedans in testing by both Michigan and California authorities, while Ford Police Interceptor utility with EcoBoost out-accelerated the competition’s all-new V8-equipped utility and all base V6-powered sedans.

“We are thrilled to repeat as having best acceleration,” said Arie Groeneveld, Ford Taurus, Explorer and Police Interceptor chief engineer. “Quickly closing the distance between an officer and a target vehicle is key to safely avoiding high-speed pursuits. Our police vehicles are built around officer safety, and outstanding performance is yet another demonstration of that commitment.”

Michigan State Police testing results

Preliminary results of Michigan State Police testing show the 2015 Ford Police Interceptor sedan with all-wheel drive is fastest of the fast – posting a 0-60 mph time of 5.85 seconds, compared to 6.31 seconds for a competing 5.7-liter V8 sedan with all-wheel drive. All-wheel drive is standard on Ford Police Interceptor sedan, optional on the competing model.

The Ford EcoBoost-powered sedan also topped a competing 6.0-liter V8-equipped sedan, which clocked a 0-60 mph time of 6.17 seconds.

“Ford Police Interceptors are the only police vehicles to be pursuit-tested for three years in a row by both Michigan State Police and Los Angeles County Sheriff’s Department with traction control and electronic stability control safety systems fully engaged,” said Jonathan Honeycutt, marketing manager, Ford police vehicles. “Our safety philosophy entails testing our vehicles as our agencies will drive them.”

Ford also took top honors in Michigan State Police 0-100 mph testing: Police Interceptor sedan turned a 14.19-second 0-100 mph time, while a competing 5.7-liter sedan posted 15.63 seconds and a rival 6.0-liter sedan took 14.69 seconds.

The results are similar for utility vehicles. Ford Police Interceptor utility with standard all-wheel drive hit 60 mph in 6.55 seconds and 100 mph in 16.13 seconds. A competing all-new utility vehicle powered by a 5.3-liter V8 posted a 0-60 mph time of 7.31 seconds and a 0-100 mph time of 18.99 seconds.

Additionally, Ford Police Interceptor utility repeated with fastest lap time around Grattan Raceway among police utility vehicles.

Los Angeles County Sheriff’s Department testing results

Results from Los Angeles County Sheriff’s Department tests are even more dominant for Ford Police Interceptor. For the first time, the department conducted testing with a “key on and drive” policy – meaning stability and traction control settings were in default mode as when the vehicles are first turned on. 

Ford Police Interceptor sedan repeated as the quickest-accelerating vehicle overall in Los Angeles County Sheriff’s Department tests, with a 0-60 mph time of 5.9 seconds. The EcoBoost-equipped Ford Police Interceptor utility not only out-accelerated its competition, but was quicker at 0-60 mph than all base model (V6-powered) sedans.

At Auto Club Speedway in Fontana, California, where testing was conducted, Ford Police Interceptor sedan with EcoBoost placed first overall, posting a fastest lap of 1:20.47. The EcoBoost-equipped Police Interceptor utility also placed first and posted best-in-class stopping distances.

Through October 2014, the most recent data available, Ford has commanded more than half of the new police vehicle market – 56 percent – hitting a high of 66 percent market share for July.
For more information on Ford Police Interceptor vehicles, visit

Thursday, November 27, 2014

Tuesday, November 25, 2014

The #Holidaze: Too Many Chefs

Whichever way you make your mashed potatoes –You can always count on a loving family member to offer their expertise.

Sunday, November 23, 2014

Ford performance: the all-new Shelby® GT350® Mustang

Performance is our business and the story continues with the introduction of the all-new Shelby GT350 Mustang, one of the most iconic performance Mustang nameplates of all time. The Shelby GT350 Mustang is a thoroughbred capable of tackling the world’s most challenging roads and racetracks.

Saturday, November 22, 2014

A Road Trip with a View

Ride along with Elizabeth down memory lane as she thinks back on the trips she took with her family and how those vacations inspired her love of travel.

Friday, November 21, 2014

Car and Driver Magazine Names All-New Ford Mustang GT to Its 10Best List

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  • Ford Mustang has appeared on Car and Driver’s 10Best list nine times since 1983
  •  With three available engines, each producing more than 300 horsepower, and a new independent rear suspension, the 2015 model is the best all-around Mustang ever built
  • Car and Driver editorial staff compares driving the 2015 Mustang through aggressive turns to “wearing wheels”; reminds readers that “driving a great car can be play”

The all-new 2015 Ford Mustang GT has been named to Car and Driver’s 10Best cars list for 2015 – the ninth time Mustang has made the list since the award’s inception 33 years ago.

Car and Driver’s 10Best list recognizes the best new cars available in the United States for under $80,000. Mustang has been honored four of the last five years.

“Dive into a series of challenging turns in the Mustang and you're not driving a car, you're wearing wheels,” Car and Driver commented.  “It reminds us that driving a great car can be play, something that even grownups enjoy.”

“It’s a huge honor to have the Mustang GT recognized on Car and Driver’s 10Best list,” said Dave Pericak, Mustang chief engineer. “The substantial amount of time and effort our engineering team put into Mustang has paid off; we’re hopeful that the car has a substantial presence on the 10Best list for years to come.”

When Mustang made its first appearance on Car and Driver’s 10Best list in 1983, editors praised the pony car’s performance and styling, saying, “[E]verybody we know who’s bought one thinks it’s the greatest thing since draft beer.” 

“With the vast improvements we’ve made to the 2015 Mustang GT’s powertrain, suspension and styling, we hope Car and Driver editors and our customers feel the same way this time around,” said Pericak.

50 years of Ford Mustang

More than 9.2 million Mustangs have been sold since the car’s 1964 debut.

With more options to choose from, there is a Mustang to fit any lifestyle. The upgraded V8 in Mustang GT – now delivering 435 horsepower and 400 lb.-ft. of torque – is joined by a 300-horsepower 3.7-liter V6 and an all-new 2.3-liter EcoBoost® engine that brings state-of-the-art technology to Mustang.

The 2.3-liter EcoBoost uses direct injection, variable cam timing and a twin-scroll turbocharger to deliver the performance Mustang drivers expect, with an output of 310 horsepower and 320 lb.-ft. of torque.
In addition to being the most-liked vehicle on Facebook, with 8 million likes, the all-new Mustang is turning on U.S. dealer lots in an average of six days.

Tuesday, November 18, 2014

Ford’s new airbag design and Mustang engineers recognized at SPE Automotive Innovation Awards

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Ford Motor Company and its employees were honored this week at the Society of Plastics Engineers’ Automotive Innovation Awards. Ford took top honors, for Grand Innovation of the Year for its innovative airbag design available in 2015 Mustang and Edge, and for Engineering Team of the Year for Mustang. Ford also won in five other categories including safety, body interior, environmental, materials and enabling technologies.

Sunday, November 16, 2014

Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America Team Up to Tackle Hunger

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  • Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America® are joining together for a text-to-donate and online campaign to help solve hunger, which affects one in six Americans
  • Ford is providing up to $250,000 in matching donations, part of $1.3 million in hunger-related assistance the company and its charitable arm, Ford Fund, are contributing this fall
  • Campaign culminates at Ford Motor Company’s Quick Lane Bowl, Dec. 26, at Ford Field in Detroit
Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America® are teaming up this fall to tackle an issue that affects one in six Americans: hunger.

Starting Nov. 14, supporters can make a $10 donation to Feeding America by texting MEAL to 50555*. The campaign will culminate at the Quick Lane Bowl, which takes place at 4:30 p.m. EST, Dec. 26, at Ford Field in Detroit. Ford’s Quick Lane Tire & Auto Center is title sponsor for this inaugural college football game, which airs nationally on ESPN.

With a network that services all 50 states, including 200 local food banks and 60,000 pantries and meal programs, Feeding America is the nation’s largest domestic hunger-relief organization. A $10 donation helps Feeding America provide 100 meals on behalf of member food banks.

Ford will provide up to $250,000 in matching donations, ensuring a minimum donation of $150,000. The donation is part of $1.3 million in financial support, grants, vehicles and other assistance Ford Motor Company and its philanthropic arm, Ford Fund, are contributing to hunger-relief organizations this fall.

“Each year, 49 million Americans – including 16 million children – struggle with hunger,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “We are proud to use the national stage of the inaugural Quick Lane Bowl to build on Ford’s long history of addressing hunger issues.”

Each donation will appear on a person’s phone bill through the respective mobile service carrier. People can make multiple text donations, as well as donate any denomination online at Donations are tax deductible.

“Ford Motor Company has been a long-standing partner in the fight against hunger,” said Nancy Curby, vice president of corporate partnerships at Feeding America. “At a time when many of us will be surrounded by our own families, this campaign with Quick Lane and Ford Motor Company provides a simple, easy opportunity for everyone to help provide meals for families in need this holiday season”.

Ford will promote the Feeding America campaign through its more than 700 Quick Lane Tire & Auto Centers across the United States. Operated by Ford dealers, Quick Lane offers fast, no-appointment, routine vehicle maintenance such as oil and filter changes, light repair services including brake repair, and tire replacements on all vehicle makes and models.

The Detroit Lions will work to encourage fans to support the campaign as part of their ongoing hunger-relief and wellness programs with Ford. The Lions are hosting the 2014 Quick Lane Bowl, which features teams from the Big Ten Conference and Atlantic Coast Conference.

Saturday, November 15, 2014

Ford Performance Heritage (video 1 of 5)

Ford has a legendary performance heritage that spans almost every racing series around the world. Lessons learned on the race track help influence Ford’s lineup of performance vehicles for consumers.

Friday, November 14, 2014

Exclusive Pilot Program with Wind Energy Corporation Brings Clean Energy to Select Ford Dealers

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  • For the first time ever, Ford Motor Company is partnering with Wind Energy Corporation to deliver an innovative new source of clean energy to its dealers
  • Wind Energy will invest nearly $750,000 to install wind sail and solar panel systems at four Ford dealerships; each Windy System™ will help power dealership facilities, electric vehicle charging stations and lot lighting
  •  A Windy System is expected to deliver 20,000 kilowatt-hours of electricity annually, enough to power two average-sized homes for a year or charge Ford Focus Electric 870 times, Fusion Energi and C-MAX Energi 2,600 times each

Ford Motor Company is collaborating with Wind Energy Corporation to bring a new and innovative source of clean energy to its dealers. Under a pilot program exclusive to Ford, Wind Energy will install wind sail and solar panel systems at four Ford dealerships, a nearly $750,000 investment, to help power dealer facilities.

Each Windy System™ includes highly efficient wind sail technology that harvests wind energy and an integrated 7-kilowatt solar array. Ford dealers will use the electricity to power their buildings, electric vehicle charging stations and lot lighting. The wind sails will be emblazoned with the Ford blue oval logo and the name of the dealership – serving as a bold statement by Ford and its dealers’ to their commitment to sustainability.

A Windy System is expected to deliver 20,000 kilowatt-hours of electricity annually. That is enough energy to power two average-sized homes for a year or charge a Ford Focus Electric 870 times, Fusion Energi 2,600 times and C-MAX Energi 2,600 times. Using one Windy System will offset nearly 14 tons of greenhouse gases per year.

“We are pleased to be working with Wind Energy Corporation to offer a pioneering, clean energy option to Ford dealers,” said John Felice, vice president, U.S. Marketing, Sales and Service for Ford. “This is yet another innovative tool to help Ford and its dealers address a global sustainability challenge.”

Participating dealers are electric vehicle-certified and were selected by Ford and Wind Energy Corporation for both their exceptional commitment to clean energy and their wind and solar-efficient locations. Installations of the systems are set to begin in early 2015 and be completed by spring. Once installed, the dealerships will keep the systems permanently.

Participating dealers are:

  • Dana Ford Lincoln, Staten Island, New York
  • Tom Holzer Ford, Farmington Hills, Michigan
  • The Ford Store, Morgan Hill, California
  •  Fiesta Ford, Indio, California

“The Windy System was created in concert with world-class partners and we are thrilled to bring this innovative renewable energy solution to Ford and its dealers, including our beta site at Boggus Ford in Harlingen, Texas,” said Jim Fugitte, CEO.

“What sets the Windy System™ apart is its combination of wind, solar, and market impact.  It is a branded beacon of sustainability that delivers both energy and a point of view,” said Jack Phillips, COO of Wind Energy.

Thursday, November 13, 2014

Building the Future Tough: The All-New F-150

Production of the all-new, 2015 Ford F-150 - the toughest, smartest, most capable and most efficient F-150 ever - started November 11, 2014, at the historic Ford Rouge Center. In just eight weeks, its manufacturing facilities were transformed to build a better truck for Ford customers, featuring an all-new high-strength steel frame and a high-strength, military-grade, aluminum alloy body and bed.

Wednesday, November 12, 2014

The Most Powerful Super Duty Ever® | 2015 Ford Super Duty® | Built Ford Tough®

See what makes the 2015 Ford Super Duty the most powerful Super Duty ever - delivering over 31,200 lbs. of towing power, for maximum towing capacity.

How does it do it? With an available second-generation 6.7L Power Stroke® V8 Turbo Diesel. 440 horsepower. 860 lb.-ft. of torque. And it gives you best-in-class fuel economy to go with it.

Plus, it features:
• Larger turbocharger for greater on-demand performance
• New fuel pump and injectors for more power and reduced emissions
• New temperature control system for enhanced turbo efficiency and performance

*Class is Full-Size Pickups over 8,500 lbs. GVWR.
**Based on Ford simulated city-suburban drive-cycle tests of comparably equipped 2015 Ford and 2011-2013 competitive models, consistent with SAE Standard J1321.

Tuesday, November 11, 2014

ICON50: Ford and Zagat Celebrate 50 Years of Mustang, Its Influence on Pop Culture, and the Power of Food in America

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  • Celebrating 50 years of Mustang, Ford Motor Company and Zagat name 10 teams of innovative chefs who embody the spirit of the iconic pony car while shaping the future of the culinary scene in America
  • ICON50 culinary innovators include April Bloomfield, David Bouley, Roy Choi, Dominique Crenn, Curtis Duffy, Nick Kokonas and Grant Achatz, Barbara Lynch, Ken Oringer and Jamie Bissonnette, Nancy Silverton, and Mike Solomonov
  • Launched in September, ICON50 unites the all-new Ford Mustang with cultural experts from a variety of fields. Along with Zagat, Hard Rock Hotel & Casino, ESPN The Magazine and Mashable are working to identify cultural drivers in music, sports, and technology and design

Ford Motor Company and Zagat are working together to name 10 teams of up-and-coming chefs who are shaping the future of the culinary scene in America. This is the second installment of the ICON50 program – an ongoing celebration of the 50th anniversary of Ford Mustang and its influence on popular culture.

From discovering exciting new eateries located off the beaten path and fresh tastes that awaken the palate, together, Mustang and food have the power to push boundaries and encourage a sense of adventure and exploration, unveiling aspects of culture that inspire and delight. In collaboration with Zagat, the leading provider of consumer-generated restaurant reviews, Ford is inviting culinary enthusiasts to destinations around the country that are making their mark on America’s food culture.

“For 35 years, Zagat has inspired us to go out and explore new restaurants and culinary destinations, helping to shape the food map of America,” said Melanie Banker, Mustang brand manager, Ford Motor Company. “This sense of freedom and exploration is synonymous with Ford Mustang, and what the car has represented over the last five decades. We’re excited to be working with Zagat on this unique program taking a look at the future of the culinary scene, and we invite Americans to get a taste of what’s next.”

ICON50 chefs are:

• April Bloomfield of The Spotted Pig, New York David Bouley of Bouley Restaurant, New York
• Roy Choi of Kogi Korean BBQ Truck, Los Angeles
• Dominique Crenn of Atelier Crenn, San Francisco
• Curtis Duffy of Grace, Chicago
• Nick Kokonas and Grant Achatz of Alinea and Next, Chicago
• Barbara Lynch of No. 9 Park, Boston
• Ken Oringer and Jamie Bissonnette of Toro and Coppa, Boston
• Nancy Silverton of Mozza, Los Angeles
• Mike Solomonov of Zahav, Philadelphia

“There was a time when fine dining meant eating on china and crisp, white tablecloths, but that’s no longer the case,” said Tim Zagat, cofounder of Zagat. “From local taquerias to food trucks, some of the best food can be found in the most unexpected places. We’re thrilled to be working with Ford to inspire people to hit the road and explore what’s next in the culinary industry.”

Launched in September, ICON50 will continue over the next several months, working to identify cultural drivers helping to define a new generation in music, food, sports, and technology and design. The unique program encourages Americans to rekindle their sense of adventure behind the wheel of the all-new Mustang. Along with Zagat, experts from Hard Rock Hotel & Casino, ESPN The Magazine and Mashable are curating a list of 50 innovators and designing themed driving routes across America. The next list and driving route will be released with ESPN The Magazine in early 2015, focused on sports.

Cooking up what’s next

From the release of Julia Child’s “Mastering the Art of French Cooking” in the 1960s to the birth of the farm-to-table movement in the 2000s, the food industry is continuously turning new corners. Through experimentation and creativity, chefs are pushing culinary boundaries and reinventing the dining experience. According to a recent survey commissioned by Ford as part of ICON50, more than half of Americans are looking to experiment when it comes to what they eat, with 55 percent believing they would be among the first to try new food.

Zagat and Ford have developed a foodie road map to encourage consumers to hit the open road and try new experiences. The map outlines two unique driving routes featuring must-try culinary destinations.

Along the East Coast, the route begins in Boston, with stops at restaurants offering a range of unique styles and experiences, from rustic-Americana cuisine to “haute backyard” dining. The route then turns south through New York City, Philadelphia and Washington, D.C. then heads for Chicago in the Midwest before turning south again, to New Orleans.

From San Francisco to Los Angeles, the route along the West Coast offers delicious dishes from bakeries, cantina-style dining and more. An interactive map featuring this route and key points of interest can be found at

Why Mustang is a pop culture icon

Early on, Mustang’s unique combination of style, performance and affordability established an entirely new class of sports car. Its impact goes well beyond the more than 9.4 million cars sold in its 50 years of continuous production.

On sale now, the 2015 Ford Mustang is the most advanced pony car yet, featuring an all-new, sophisticated design and a host of innovative new technologies and connectivity systems.
Next year for the first time, Mustang will go on sale globally to customers in more than 120 markets, including right-hand-drive markets.

Monday, November 10, 2014

Cruisin' Mustang Alley - Mustang Countdown

For more than half a century, summertime in Detroit has meant cruising season when drivers hit the streets in their favorite rides. In mid-August Ford takes over a major chunk of the city of Ferndale, Michigan for Mustang Alley where pony cars of every vintage are gathered so their owners can show off and swap stories.

Sunday, November 9, 2014

A Water Wheel Powered by the River Helps Clean Baltimore Harbor| Go Further | Everyday Heroes

John Kellett was inspired to develop the Water Wheel by his daily sighting of trash in Baltimore’s Inner Harbor. His goal is to make the harbor swimmable by 2020.

Saturday, November 8, 2014

“Wigged Out” Helps Women with Breast Cancer Feel at Home| Go Further | Everyday Heroes

As part of its ongoing breast cancer initiative, Ford Warriors in Pink® helps amplify the voices of survivors who go further by reaching out after their own treatment to help others. These "Models of Courage" use their own time and resources to make a difference.

Friday, November 7, 2014

Surfers Healing Makes Big Differences Through Small Acts of Teaching | Go Further | Everyday Heroes

From the surfer who gives special children a reason to smile, to the Ford dealer who leaves his job to fight a fire, there are people around us who go further every day. Ford salutes all owners, dealers and employees who embody the meaning of Go Further.

Thursday, November 6, 2014

2014 SEMA Award - Hottest Car - Ford Mustang

2015 Ford Mustang received SEMA Award top honors in the Hottest Car Category.

The SEMA Award winners represent the models that industry experts—the SEMA Show exhibitors—most often feature in their booths as the hottest rides for the enthusiast market.

Wednesday, November 5, 2014

Ford Racing Introduces King Cobra Parts Package for 2015 Ford Mustang GT

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  • New “King Cobra” parts package 2015 Mustang GT concept unveiled at SEMA Show.
  • King Cobra package can be replicated by any Mustang owner with the help of Ford Racing’s extensive parts catalog.
  • Highlights Ford Racing’s first performance packages available for the 2015 Mustang. It is equipped with Ford Racing’s “Drag Pack,” “Handling Pack,” and “Super Pack” supercharger kit that helps the King Cobra produce 600+ horsepower.

Ford Racing is excited to introduce a special 2015 Mustang GT built exclusively with Ford Racing performance parts.  Named the “King Cobra,” there is no question this custom machine has some serious bite.

Built to be a high-performance street-and-drag strip car, the King Cobra can be replicated by any Mustang owner with the help of Ford Racing’s extensive parts catalog.

“At Ford Racing, we like to push cars to their absolute limit,” said Jamie Allison, director, Ford Racing.  “This is something we have been doing for 113 years and why we were so excited to get our hands on the all-new, 2015 Mustang.

“We wanted Mustang enthusiasts to be able to open up the Ford Racing parts catalog and get one of everything and see what they could get.  We think the King Cobra package is it.  But none of this great work would be possible if Team Mustang had not built the best production Mustang yet.”

This one-off concept is a showcase for Ford Racing’s first performance packages available for the 2015 Mustang. It is equipped with Ford Racing’s “Drag Pack,” “Handling Pack,” and “Super Pack” supercharger kit that helps the King Cobra produce 600+ horsepower.

The Drag Pack includes heavy-duty half shafts, and a rear sub-frame kit with pre-installed high-performance bushings to improve traction and put optimum power to the ground under hard acceleration.

The Handling Pack lowers the car approximately one inch with front and rear lowering springs – the front springs on pre-assembled struts. The Handling Pack also includes rear shocks and a stabilizer bar kit.

The key component of the Super Pack is a 2.3L Twin Vortices Series (TVS) supercharger assembly, co-developed and co-branded by Ford Racing and ROUSH Performance. Accompanying the supercharger is a six-rib belt drive system, intake manifold, electronic throttle body, air inlet system, fuel rail and high-flow fuel injectors, complete air-to-liquid intercooler system and the Ford Racing performance computer calibration.

Ford Racing recently took an early version of King Cobra package on a 2015 Mustang to Michigan’s Milan Dragway, where the car proved its performance capabilities with a stunning quarter-mile elapsed time of 10.97 seconds.

Ford Racing chose the name King Cobra for this parts package because of its long association with high-performance Ford vehicles. The King Cobra moniker was first introduced by Carroll Shelby in 1963 for the high-performance Cooper Monaco sports racing cars he built with mid-mounted, 289-cubic-inch Ford V8 engines.

Ford used the name again in 1970 for an aerodynamic prototype NASCAR stock car, based on the Ford Torino which never raced. The most well-known King Cobra was an option package that could be equipped to a 1978 Mustang II.   This model was the first Mustang to sport the “5.0” designation for the metric equivalent of the V8 engine’s 302 cubic-inch displacement.

Now, it seems fitting for the sixth-generation Mustang’s first “5.0” ultra-high-performance concept to carry the King Cobra name.

Tuesday, November 4, 2014

Turning a Culinary Passion into a Profession | 2015 Ford Mustang | Musta...

Bernhard Schonsee dreams of opening his own restaurant one day. This is the chance he’s been waiting for — to collaborate with one of the Bay Area’s greatest chefs.

A life change is on the menu for Bernhard. He’s a urologist with dreams of opening his own restaurant. Can he turn his simmering passion into a taste of success … after taking a ride in the new 2015 Ford Mustang with Charlie Hallowell, one of the Bay Area’s greatest chefs? Check out Bernard’s story here.

What does it feel like to drive a Mustang? In Mustang Moments, award-winning director Alex Gibney captures people on the brink of a personal breakthrough as their dreams meet opportunities with a chance to pursue their passion—all while they’re behind the wheel of a new 2015 Ford Mustang.

Monday, November 3, 2014

Ford Selected to Participate in Festival at Smithsonian National Air and Space Museum

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Ford Motor Company will participate in a two-day festival celebrating American innovation presented by the Smithsonian Institution in cooperation with the U.S. Department of Commerce’s Patent and Trademark Office. Ford is one of 10 companies selected to exhibit a technology product for the Innovation Festival, Nov. 1-2, at the Smithsonian National Air and Space Museum in Washington, D.C. The festival will allow the public to see breakthrough, patented American technologies developed by corporations, academic institutions, the federal government and the independent inventor community. It will include innovation-related programs and hands-on educational events. “Ford has a rich history of developing industry-first technology,” said Bill Coughlin, president and CEO, Ford Global Technologies, “and for that effort, and to be recognized by such a prestigious institution, is a great honor for our team.” The Innovation Festival is part of a five-year agreement between the U.S. Patent and Trademark Office and the Smithsonian Institution to develop programs and exhibitions celebrating American innovation.

Sunday, November 2, 2014

Technology Co-Developed by Ford and Telogis Aims to Improve Police Officer, Public Safety

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  • Industry-first technology co-developed by Ford Motor Company and Telogis is intended to encourage safe driving behavior, reduce vehicle maintenance costs and municipal liability, and defend against complaints and litigation
  • New technology encourages more widespread safety belt use, and can help prevent collisions involving police officers
  • New system integrates vehicle telematics and law enforcement technology

Ford has a new way to help police agencies save lives, prevent injuries and potentially help save millions of taxpayer dollars.

As agents of law and order, police officers monitor driving behavior to ensure the safety of the motoring public. But until now, unless investigators removed a police vehicle’s black box and pulled the data after a traffic crash, no one has been able to monitor police vehicle operating conditions.

To help address this issue, Ford and Telogis have co-developed an industry-first telematics solution that builds on Ford’s existing Crew Chief powered by Telogis and is designed specifically to help meet the monitoring needs of law enforcement agencies. The technology provides intelligent data and analytics law enforcement agencies need to dramatically improve officer safety and driving behavior, heighten situational and operational awareness, and help reduce vehicle maintenance costs.

With the addition of Ford Telematics on Ford Police Interceptor vehicles, police administrators can monitor officer location and vehicle operating conditions. While many agencies have policies that require officers to avoid excessive speed and that promote safety belt use, until now they had no visibility into the real-time driving habits of officers to enable training and encourage safe driving behaviors.

Ford Telematics for Law Enforcement builds upon the core design and engineering philosophy of Ford Police Interceptor for maximizing officer safety. And this is key to helping prevent police crashes by mitigating high-speed driving and encouraging safety belt use.

“We have a responsibility to the communities we serve and to our fellow officers to make safety behind the wheel one of our top priorities,” said Vartan Yegiyan, director of police transportation II and commanding officer, Los Angeles Police Department. “The collaborative process that exists with the LAPD, Ford and Telogis has allowed us to customize this solution to meet the unique demands of our organization and other Ford police fleets.”

“Vehicle accidents are the leading cause of officer fatalities, and even the slightest improvements in driver training and behavior within law enforcement organizations can potentially save lives,” said Bill Frykman, manager, business and product development, Ford Motor Company. “Whether in emergency operation or not, vehicle data from this technology, in context with different driving situations will help illustrate to police organizations where changes can be made that will have a profound effect on officer safety.”

“Working with Ford, we’re delivering a solution for training and visibility for police departments that will be a game changer for their safety programs,” said Greg Dziewit, vice president, OEM business at Telogis. “Combining exclusive Ford Interceptor vehicle data with the Telogis platform provides law enforcement agencies with unprecedented levels of intelligence about their fleet operations to drive safety, improve situational awareness during critical events and reduce overall costs.”

While firearm-related police fatalities often make headlines, police administrators know traffic fatalities and injuries represent a greater statistical threat to officer safety. According to data from the National Law Enforcement Officers Memorial Fund, from 2004 to 2013, an average of nearly 55 officers were killed each year as a result of a firearms-related incident. For the same time period, an average of 64 officers a year died in traffic-related incidents.

“Traffic-related incidents have been the leading cause of law enforcement fatalities in 14 of the last 16 years,” said Craig W. Floyd, National Law Enforcement Officers Memorial Fund chairman and CEO. “Leveraging technology to improve law enforcement vehicle safety is integral to reducing the number of officers killed in traffic-related incidents each year.”

In addition to safety belt use monitoring, the new system builds upon existing capabilities of Ford Crew Chief powered by Telogis to provide visibility into police vehicle lateral acceleration, spins, yaw rates, pursuit mode, accelerator pedal position, brake pedal position, engine torque, antilock braking system events, and stability control and traction control events.

Agencies can also get individualized scorecards on police officers’ driving behaviors based on these inputs.

The system is another example of Ford’s work to help enhance police officer safety. Last year, Ford unveiled a surveillance mode feature that uses existing sensor technology to automatically roll up windows, lock doors and sound an alarm if, when parked, someone approaches the vehicle from the rear.

For more information on Ford Police Interceptor, visit the Ford Police Interceptor site.