Tuesday, September 30, 2014

Ford Explorer Sport Attracting Younger, More Affluent, Better Educated Customers to Ford Brand

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  • Nearly one-quarter of Ford Explorer Sport buyers are under 35 years old; 54 percent are 44 or younger
  • 40 percent earn more than $150,000 annually, compared to 24 percent for the normally aspirated Explorer and 17 percent for the Ford brand overall; 15 percent of sales are to customers coming from luxury brands, including Audi, BMW and Mercedes-Benz
  • Biggest Explorer Sport markets are New York, Los Angeles, Detroit, Dallas, Chicago, Denver and Houston

Since its launch in September 2012, the 365-horsepower, twin-turbocharged Ford Explorer Sport is proving it’s capable of far more than hauling families on their next cross-country adventure with performance and style. Research suggests Explorer Sport is also hauling younger, more affluent, better educated buyers into Ford showrooms.

Nearly one-quarter of Explorer Sport customers are under 35 years old, while 54 percent are 44 and younger, according to the Maritz Research New Vehicle Customer Study, which covers data from October 2012 through April 2014. For buyers of standard Ford Explorer models, 3 percent are under 35 and 32 percent are 44 and younger. Explorer Sport customers also tend to be more affluent, with 40 percent earning more than $150,000 a year, compared to 24 percent for standard Explorer buyers and 17 percent for the Ford brand overall.

“The importance of attracting younger, more affluent customers can’t be overstated,” said Matt Zuehlk, Explorer brand manager. “Younger buyers give automakers a better chance at customer retention, while affluent customers tend to buy highly contented, more expensive vehicles that are typically more profitable.”

The younger age demographic is surprising, as Explorer Sport carries a base price premium relative to Explorer – $43,565 versus $31,495. Interestingly, 90 percent of Explorer Sport sales come with a higher-level trim package that brings the cost to approximately $47,000.  Typically, older buyers have more disposable income to buy more expensive vehicles.

Education levels, too, indicate buyers for Explorer Sport. While 46 percent of Ford buyers overall hold a university or graduate degree, 60 percent of Explorer Sport customers have attained that level of education. This compares to 56 percent for Explorer buyers, according to Maritz.

Also interesting is that 15 percent of Explorer Sport customers are coming from luxury brands including Audi, BMW and Mercedes-Benz. Jeep Grand Cherokee is the vehicle these customers considered most seriously before choosing to buy Explorer Sport.

“We aren’t surprised by the luxury brand trade-ins for Explorer Sport,” said Zuehlk. “It offers world-class performance, comfort and technology at a more affordable price than traditional luxury competitors, especially in largely import luxury markets like New York and Los Angeles.”

New York and Los Angeles are the biggest markets for Ford Explorer Sport, followed by Detroit, Dallas, Chicago, Denver and Houston, according to Polk new vehicle registration data from IHS Automotive through the first half of 2014.

The success of Explorer Sport is part of an overall utility vehicle sales resurgence both Ford and the industry are experiencing with millennial buyers, those customers 18 to 34 years old. According to J.D. Power PIN data, Ford Explorer Sport spends an average of only 19 days on dealer lots before finding a buyer – making it one of the company’s fastest-selling models.

Monday, September 29, 2014

All-New Ford F-150: Toughest, Smartest, Most Capable F-150 Ever Delivers Industry-Leading Towing, Payload Performance

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  • Dealers and consumers across the United States start testing the all-new 2015 Ford F-150 ahead of its arrival in dealerships later this year
  • All-new F-150 delivers industry’s best towing and payload capability among full-size pickups; F-150 can tow 12,200 pounds and haul 3,300 pounds
  • Regardless of model configuration or engine choice, every truck customer benefits from up to 700 pounds of weight savings with the 2015 F-150; F-150 can tow up to 1,100 more pounds, haul up to 530 more pounds and is projected to deliver fuel economy ratings in the range of at least 5 percent and as much as 20 percent higher gas mileage than today’s truck, depending on the model

The 2015 Ford F-150 – the reinvention of America’s favorite pickup – is winning early praise as it sets the standard for the future of tough, thanks to the all-new vehicle’s impressive combination of power, capability and efficiency.

This month, the first of 10,000 dealer sales consultants began test driving the new truck in 26 cities nationwide. Performance driving and competitive towing exercises are underscoring the industry’s best towing and payload capability among full-size pickups – the all-new F-150 can tow 12,200 pounds and haul 3,300 pounds.

Overall, the 2015 F-150 is the toughest, smartest, most capable F-150 ever. Regardless of model configuration or engine choice, every truck customer benefits from up to 700 pounds of weight savings the new truck delivers. The all-new F-150 can tow up to 1,100 more pounds, haul up to 530 more pounds and is projected to have fuel economy ratings in the range of at least 5 percent and as much as 20 percent better gas mileage than today’s truck, depending on the model. (Specific gas mileage numbers for the entire lineup will be certified by the U.S. EPA, likely in November, and announced at that time.)

“Once again, Ford F-150 establishes new standards in durability, capability, technology and efficiency,” said Joe Hinrichs, Ford president of The Americas. “We keep raising the bar on America’s favorite truck to help F-150 owners be more productive 24/7 – whether for work or weekend fun.”

Early test drives offered

Through December, dealer sales consultants will put the all-new F-150 through its paces in 26 cities, testing the truck’s speed and towing capability while experiencing its smart new features.
These early drives are meant to help sales professionals understand the truck’s strengths from the best perspective – the driver’s seat.

Consumers also can test drive the all-new F-150 ahead of the truck’s arrival in dealer showrooms. From Oct. 11 to Dec. 21, consumers in 38 U.S. cities can participate in up to 20,000 test drives of the new truck nationwide, with product experts along for the ride explaining smart new innovations and answering questions.

Consumers can preregister for events at F150drive.com. If no stops are yet planned near a customer’s location, he or she will be notified of future tour visits. Walk-up participation is encouraged.

Punishing testing proves toughest F-150 ever

The new truck’s improved performance is enabled by reducing up to 700 pounds of weight through the use of high-strength steel in the frame and high-strength, military-grade, aluminum alloy in the body.

Before the new F-150 goes on sale, it will have been torture-tested for more than 10 million miles in a range of temperatures and terrain – in labs, at Ford proving grounds, in the hands of some of the most demanding truck customers and even in the grueling Baja 1000 off-road race.

New technologies mean smartest F-150 ever

Several groundbreaking features debut in the all-new F-150, including 11 available class-exclusives:

  • 360-degree camera view uses exterior cameras to create a bird’s-eye view of the truck to help drivers park, maneuver in tight spots, and navigate narrow roads and trails
  • Integrated loading ramps enable easy loading of ATVs, motorcycles and mowers
  • BoxLink combines metal brackets and custom cleats to secure a variety of accessories in the cargo box – from ramps to storage bins to bed dividers
  • LED headlamps; LED taillamps provide excellent nighttime visibility
  • Trailer hitch assist adds a new rearview camera feature that incorporates a dynamic line based on steering wheel angle in the display to help customers line up their truck and trailer with no spotter or need to exit the vehicle
  • Remote tailgate allows for tailgate to be locked, unlocked and released with the key fob

Four engine choices ensure most capable F-150 ever

The all-new F-150 lineup includes four engine options for more power, and to meet most any customer need:

  • 2.7-liter EcoBoost® V6 with standard Auto Start-Stop: New engine design produces 325 horsepower and 375 lb.-ft. of torque. The 2.7-liter EcoBoost 4x2 has a maximum payload rating of 2,250 pounds and maximum tow rating of 8,500 pounds – ideal for meeting mid-range capability requirements and the needs of more than 90 percent of light-duty truck customers
  • 3.5-liter EcoBoost: This twin-turbo EcoBoost engine delivers V8-like 420 lb.-ft. of torque and 365 horsepower to enable towing of up to 12,200 pounds – more than enough to handle a fully loaded, three-horse trailer or large boat. It has earned an industry-leading maximum payload rating of 3,180 pounds
  • 5.0-liter V8 with twin independent variable camshaft timing: Improved power and efficiency, delivering 385 horsepower and 387 lb.-ft. of torque. Smart engineering enhancements such as a new long-runner intake manifold, revised intake cam duration and new pulse-separated exhaust manifolds help raise towing capability by 1,100 pounds to a maximum 11,100 pounds, and payload to 3,300 pounds
  • 3.5-liter V6 with twin independent variable camshaft timing: This engine produces 283 horsepower and 255 lb.-ft. of torque. It has a maximum payload of 1,910 pounds and maximum tow rating of 7,600 pounds – unsurpassed for standard V6 light-duty pickup trucks

New F-150 goes on sale later this year

When it arrives in showrooms late this year, the all-new Ford F-150 will continue offering the broadest selection of trim levels in the full-size pickup segment. Five primary trims are available, and include XL, XLT, Lariat, Platinum and King Ranch. Chrome appearance packages are available with XL, XLT, Lariat and King Ranch. Monochromatic sport appearance packages are available with XL, XLT and Lariat.

The FX4 off-road package can be added to most four-wheel-drive models, improving trail capability with an electronic locking rear axle, skid plates and off-road-tuned shocks.

F-150 is part of the Ford F-Series truck lineup, America’s best-selling truck for 37 consecutive years and best-selling vehicle for 32 years.

F-150 continues to be manufactured at Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri.

Sunday, September 28, 2014

Ford F150 Wins Uphill Towing Battle

Let’s set the scene: three trucks, operating at 105 degrees Fahrenheit, pulling 7,000 pounds, running the air full blast, climbing a 6 percent grade up a three-mile stretch of Davis Dam in northern Arizona. The 2.7-liter 2015 Ford F-150, the size of a four-cylinder with the ability to match a V8 for work, beat the Chevy 1500 Silverado, powered by a 5.3 V8, and the Ram 1500 3.0-liter EcoDiesel.

Saturday, September 27, 2014

2015 Ford F-150 Truck Towing Test | Hauling Hay | You Test: Episode # 2

Watch as the 2015 F-150 truck is put to the test lifting thousands of pounds of hay across a ranch in Montana--showing powerful towing capabilities.

Thursday, September 25, 2014

Ford Gears Up to Celebrate Production of 5-Millionth F-Series Super Duty

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  • 5-millionth Ford F-Series Super Duty will roll off the assembly line at Kentucky Truck Plant in October, marking a major milestone for the best-selling heavy-duty pickup truck and chassis lineup
  • Ford-designed, Ford-built second-generation 6.7-liter Power Stroke® V8 turbo diesel delivers best-in-class 440 horsepower and best-in-class standard diesel torque of 860 lb.-ft.; F-450 pickup boasts best-in-class towing of 31,200 pounds
  • Super Duty is the No. 1 heavy-duty pickup truck, with a market share of 44 percent over the past year, according to IHS Automotive Polk data, and the first choice of tradespeople in the hardest-working industries* – from emergency vehicles to construction to mining

Ford, America’s truck leader, celebrates production of the 5-millionth Ford F-Series Super Duty next month.

For 15 years, Ford F-Series Super Duty pickup trucks and chassis cabs – from F-250 to F-550 – have rolled off the assembly line at Kentucky Truck Plant and into the hands of hardworking customers.
“Super Duty trucks are engineered to meet the needs of the toughest customers,” said Doug Scott, Ford Truck group marketing manager. “Their continued sales dominance with these demanding customers proves how hard they deliver.” 

Power and efficiency

Truck customers demand maximum horsepower and torque to get the work done, but it’s also important the powertrain be as efficient as possible to help keep operating costs low.

In 1999, the largest gasoline engine in the original Super Duty – the Triton 6.8-liter V10 – produced 275 horsepower and 410 lb.-ft. of torque, while the 7.3-liter diesel engine produced 235 horsepower and 500 lb.-ft. of torque.

Today, Super Duty’s 6.2-liter gasoline V8 delivers 385 horsepower and 405 lb.-ft. of torque, and the 6.7-liter Power Stroke V8 turbo diesel supplies 440 horsepower and 860 lb.-ft. of torque. Both engines are more fuel-efficient than the 1999 powertrains.

Both of today’s engines deliver power through the efficient TorqShift® six-speed SelectShift® Automatic transmission, while the transmission offerings in the 1999 Super Duty trucks were a four-speed automatic and six-speed manual – the latter available only with the diesel.

Today’s TorqShift transmission offers live drive power takeoff, or PTO, to power auxiliary equipment such as snowplows, aerial lifts, tow truck lifts, cement mixers and dump trucks.

Super Duty trucks are known for their capability. For the 1999 F-350 Super Duty pickup, the maximum tow capacity rating was 14,600 pounds. Now, the 2015 F-450 Super Duty pickup leads the way with a best-in-class standard tow rating of 31,200 pounds, based on the Society of Automotive Engineers J2807 standard. That’s 1,200 pounds more than the nearest competing crew cab 4x4 heavy-duty pickup.

With its new tow rating, the 2015 F-450 ups its already best-in-class gross combined weight rating from 40,000 pounds to 40,400 pounds – beating its nearest competitor by 2,500 pounds.

We own work

Ford F-Series Super Duty is the No. 1 heavy-duty pickup truck, with 44 percent market share over the past year, according to IHS Automotive Polk data, and the first choice of tradespeople in the hardest-working industries* – from emergency vehicles to construction to mining.

Super Duty is the market leader in a variety of fields, including:

  • 72 percent of metal mining workers
  • 70 percent of law enforcement agencies
  • 54 percent of highway maintenance workers

*Percentage based on IHS Automotive Polk U.S. heavy-duty pickup and class 2-5 pickup truck combined new registrations (January 2013 to May 2014 year-to-date) within emergency vehicles, mining/quarrying, construction, petroleum, metal, mining, moving/storage, petroleum refining and related industries, electric gas and sanitary services, justice, public order and safety, heavy construction except building, forestry/lumber products, manufacturing, agriculture/farm, auto repair services and parking/rental, road/highway maintenance, specialized/heavy hauling, landscaping and horticulture, wrecking and demolition, agriculture prod (sic or vocation)

Wednesday, September 24, 2014

10 Awesome Driver-Assist Features That Help 2015 Ford F-150 Customers Drive Smarter

  • The all-new Ford F-150, the smartest F-150 yet, is available with the following class-exclusive driver-assist technologies: adaptive cruise control, smart towing module, multi-contour seats, active park assist and 360-degree camera system

  • Smart features like these are why Ford F-Series has been America’s best-selling truck for 37 years and America’s best-selling vehicle for 32 years
  • The all-new Ford F-150, which goes on sale later this year as the ultra-capable pickup of the future, will give customers great convenience and smart solutions not only to get the job done, but to get it done right
The all-new Ford F-150, the toughest, smartest, most capable F-150 yet, goes on sale later this year packed with available driver-assist features aimed at giving the customer improved utility, comfort and convenience.

Here are 10 examples of awesome driver-assist features the all-new F-150 offers, including one breakthrough class-exclusive feature to make parallel parking a full-size pickup a breeze:

2015 F-150 Active Park Assist 
  1. Class-exclusive active park assist Active park assist uses two ultrasonic sensors and electric power-assisted steering to help drivers parallel park. The sensors measure the gap between two vehicles to determine if there is enough room for the F-150. After confirming the F-150 can fit, the truck automatically steers into the space, while the driver operates the accelerator and brake pedals

Collision Mitigation 
  1. Class-exclusive adaptive cruise control and collision warning with brake support Adaptive cruise control and collision warning with brake support uses radar in the front of the truck to measure the distance and speed of vehicles ahead. Using this information, the F-150 can automatically slow to keep a consistent following distance set by the driver. The slower speed will be maintained if adaptive cruise control is activated. Collision warning triggers visual and audio alerts if the system detects the following distance is diminishing too quickly and a collision may occur. It also pre-charges the brakes if the driver needs to stop suddenly

  1. Curve Control The all-new F-150 has an innovative system that was developed exclusively by Ford engineers to help in those cases where you may enter a turn too quickly. Curve Control helps drivers maintain control of their vehicles if they take a curve too quickly by automatically reducing torque and applying four-wheel braking. This can reduce vehicle speed by up to 10 mph in approximately one second, assisting drivers to stay on their intended path

2015 F-150 Smart Trailer Tow Module 
  1. Class-exclusive smart trailer tow module The smart trailer tow module shows the driver which lights on a trailer connected to the truck aren’t working, so the driver or a passenger doesn’t have to get out of the truck and walk around the trailer to personally find blown lights

2015 Ford F-150 Multi-Contour Seats 
  1. Class-exclusive multi-contour seats Multi-contour massaging seats are the antidote to a hard day on the job site

Blind Spot Information System (BLIS) 
  1. Blind Spot Information System with cross-traffic alert Available BLIS® uses radar sensors in the taillamps to monitor areas that may not be visible to the driver. The sensors trigger a warning light in the sideview mirrors to indicate another vehicle is in a blind spot if the driver is attempting to change lanes. These same sensors can also detect a vehicle coming down an aisle when the driver is slowly backing out of a parking space

Lane-Keeping Assist 
  1. Lane-keeping system Available lane-keeping is designed to help prevent a driver from drifting outside of the intended driving lane. The system automatically detects the left- or right-hand road lane markings using a camera mounted between the windshield and interior rearview mirror. A vibration in the steering wheel is used to alert the driver. The system can also provide steering torque to help guide the vehicle back into the lane if needed

2015 Ford F-150 360-Degree Camera View 
  1. Class-exclusive 360-degree camera with split-view display Available 360-degree camera with split-view display uses four exterior cameras to give the driver a bird’s-eye view of up to seven feet surrounding the F-150 to assist in parking, maneuvering in tight spots and navigating narrow roads and trails at low speeds

2015 F-150 Hill Descent Control 
  1. Hill Descent Control Available Hill Descent Control uses the anti-lock brakes to give the driver control while descending a hill. With the push of a button, the truck’s speed is set automatically, allowing for the driver to concentrate more on driving and less on braking
  2. Individual tire pressure monitoring system Individual monitors show air pressure amounts for each tire and alert the driver when an individual tire is low

Tuesday, September 23, 2014

Only People Not Thrilled About Riding in All-New Ford Transit? Prisoners

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  • Ford adds to its Police Interceptor sedan and utility vehicle lineup with new prisoner transport concept based on 2015 Ford Transit full-size van line
  • 2015 Ford Transit Prisoner Transport Vehicle, or Transit PTV, offers space to carry as many as 12 prisoners in three separate compartments
  • Transit PTV developed with input from Ford’s Police Advisory Board to demonstrate Transit’s flexibility for law enforcement needs
Law enforcement agencies looking for a new way to securely transport prisoners between facilities have an innovative option to consider based on the all-new Ford Transit.

The 2015 Ford Transit Prisoner Transport Vehicle concept, or Transit PTV, features an upfit prisoner conveyance system Ford Motor Company created with Warminster, Pennsylvania-based Havis Prisoner Transport Solutions to showcase Transit’s flexibility for law enforcement applications. It offers space to carry as many as 12 prisoners in three separate compartments.

2015 Ford Transit PTV

“Transit PTV is the latest example of Ford’s deep commitment to helping provide law enforcement agencies with capable vehicles,” said Jonathan Honeycutt, Ford police marketing manager. “This concept proves Transit is upfit-ready and designed to Built Ford Tough standards.”

Transit PTV was designed with input from Ford’s Police Advisory Board, a group of law enforcement professionals from across North America.

“Many Police Advisory Board members have had the chance to drive this vehicle and they are excited about it,” said Honeycutt. “This new vehicle is tough, smart and efficient – ideal for the needs of law enforcement agencies.”

Transit PTV is built on the all-new 2015 Ford Transit van, which offers the most configuration choices among full-size vans to provide a vehicle that meets the specific needs of buyers.

Transit is available in three roof heights, two wheelbases, three lengths and four body styles. It provides a range of powertrain choices with a lineup that includes two gasoline engine options, an E85-capable 3.7-liter V6 and an available 3.5-liter EcoBoost® as well as an available 3.2-liter Power Stroke® diesel.

2015 Ford Transit PTV

Transit makes extensive use of boron steel, which has proven its durability through more than 7 million miles of testing.

Ford is the sales leader in police vehicles, offering a wide array of choices to meet the specialized needs of law enforcement agencies. Transit PTV joins Police Interceptor sedan and utility vehicle, Special Service Police Sedan, F-150 Special Service Vehicle and Expedition Special Service Vehicle in the Ford law enforcement vehicle lineup.

Ford Police Interceptor utility was the best-selling police vehicle in 2013 – a trend that has continued through 2014, according to Ford analysis of Polk police vehicle registration data. Together, Ford Police Interceptor sedan and utility topped 25,000 units sold in 2013, with the utility vehicle accounting for 56 percent of sales.

Monday, September 22, 2014

Features of the Ford Super Duty

The Ford F-Series has been the number one selling line of trucks for 37 years in a row. It fully supports any type of work ethic and offers all the right tools to ease loading, accessing, and managing the heaviest payloads in the class.

Saturday, September 20, 2014

Reducing Glare in the All-New F-150

During anti-glare testing in the Lighting Lab, which boasts 6,000 watts of lighting and a planetarium-like dome, Ford tested prototype F-150s under a full variety of simulated lighting conditions.

Friday, September 19, 2014

Debut of Mustang Unleashed Reveals Unique Fashion Collection by Parsons The New School for Design

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  • Mustang Unleashed brings together world-renowned designers and emerging talent from Parsons The New School for Design to create two distinct and inspiring fashion collections that celebrate 50 years of iconic Ford Mustang style and design
  • Mustang’s spirit, innovation and legacy inspire next-generation designers from Parsons Design Lab to create a groundbreaking capsule collection
  • Design visionaries Anna Sui; Rogan Gregory and Scott Mackinlay-Hahn of Rogan; Paula Cademartori; Tomaso Anfossi and Francesco Ferrari of CO|TE; and Pamela Love capture Mustang’s soul through each of their unique design aesthetics, creating a limited-edition 15-shirt collection on sale now at Gilt.com

The parallels between the fashion and automotive industries converge as design innovators and Ford Motor Company celebrate the official reveal of the Mustang Unleashed collections.

The two-phase global program spotlights world-renowned designers who created a limited-edition line of one-of-a-kind shirts, along with top emerging talents from Parsons The New School for Design who dreamed up a forward-thinking capsule collection.

In celebration of 50 years of fashion, design and pop culture, Mustang inspired the notable global designers, as well as the next-generation of designers who are pushing today’s boundaries in design and fashion.

“Mustang embraces passion, freedom, innovation and personalization, and by bringing together the very best of today’s designers and our next-generation talent, we are blending the parallels between the worlds of fashion and automotive like never before,” said Kim Cape, Ford group marketing manager. “The Mustang Unleashed collections celebrate the iconic pony car and its influence on culture and design over the last five decades and in the years to come.”

Unleashing the boundaries of design

Inspired by the Mustang legacy and the innovative design and technology showcased in the all-new 2015 Mustang, Ford and Parsons The New School for Design came together at the new Parsons Design Lab to create an intricate collection of 34 distinct looks.

A first-of-its-kind collaboration with Ford, the Parsons Design Lab is an entrepreneurial and research-driven unit that focuses on challenging assumptions, exploring new questions and defining new industry paths. Throughout the program, Ford, Parsons and design leaders Sui and Gregory and Mackinlay-Hahn of Rogan guided young designers to develop a thought-provoking and “unleashed” collection that pushes the boundaries of fashion and design by creating new principles, methodologies and industry approaches.

“Truly great designers look across multiple disciplines for inspiration – and that’s just what this incredible partnership is about,” said Simon Collins, dean, Parsons School of Fashion. “Working with Mustang has given our designers firsthand experience with a legendary American brand and has led to a collection of striking, innovative designs.”

The Parsons Design Lab Fellows interpreted the challenge by creating a unique capsule collection featuring three key themes embodied by the Mustang:

  • Craftsmanship + Technology: Mustang is an example of premium craftsmanship and technological innovation that has stood the test of time. The collection features new techniques and assembly in the fashion industry, such as laser cut fabrics and accessories and the development of new fabrics, highlighting Mustang’s attention to detail and innovation.
  • Freedom + Movement: The ultimate symbol of freedom and the open road, Mustang captures a sense of vibrancy, energy and optimism. In the collection, movement is expressed in the relaxed shapes, while utilitarian elements create a beautiful and unexpected feel.
  • Customization + Personalization: The collection connects pieces, and these pieces work together to embody Mustang’s unique ability for customization. Tasked to look at modularity, mass personal customization and the ability to construct garments for multiple uses, items in the collection such as shirts and jackets with multiple sleeves represent the ability for the wearer to personalize the outfit, just as the Mustang is one of the most customized cars on the market.

“Having grown up in Detroit, I have a strong connection and appreciation for the Mustang,” said Sui. “It was an exciting experience to mentor the Parsons Design Lab Fellows, and help young designers pull inspiration from a vehicle that has such rich legacy and has played a defining role in shaping the last 50 years.

“I was instantly drawn to the freedom and movement of the car, and it was refreshing to see this come to life in the thought process and designs of the fellows,” added Sui.

Five visionary designers “unleashed”

Sui, Rogan, Cademartori, CO|TE and Love celebrate Mustang with the official debut of Mustang Unleashed, a limited-edition line of one-of-a-kind shirts.

These five designers from around the world each created three Mustang-inspired shirts, resulting in a collection of 15 designs. The line is proudly made in the United States by Loomstate, a leader in organic and sustainable apparel. The women’s casual-fit T-shirt features a U/V-shaped neckline, slightly fitted sleeves and Loomstate signature skewed sides. The men’s collection is available in the classic crewneck style.

The 15-shirt limited-edition collection is now available exclusively through Gilt (www.gilt.com/unleashed), an innovative online shopping destination. Each Mustang Unleashed limited-edition shirt retails for $39.

Thursday, September 18, 2014

Paws to Pedal: 2015 Ford Expedition Unleashed as Official Vehicle of FIDO Friendly's Sixth Annual Pet Adoption Tour

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  • 2015 Ford Expedition is official vehicle of FIDO Friendly magazine’s sixth annual pet adoption tour, Get Your Licks on Route 66®
  • Get Your Licks on Route 66 kicked off Sept. 12 and runs through Oct. 19, with Ford Expedition supporting various pet adoption events along the way from Los Angeles to Chicago to Kansas City
  • Expedition is a full-size utility for consumers seeking capability, the latest in advanced technologies and class-leading cargo space provided by the extended-length version

The new 2015 Ford Expedition has hit the road and is barking up a storm as the official vehicle of FIDO Friendly magazine’s sixth annual pet adoption tour.

Get Your Licks on Route 66® kicked off Sept. 12 in Los Angeles, will stop in Chicago Oct. 11 and end Oct. 19 in Kansas City, Kan. The tour is making stops at 17 animal-shelter adoption events along the 2,400-mile stretch of Route 66, one of the first cross-country routes in the United States.

The tour is following the Mother Road to raise awareness for shelter animals in need of a home. In its first five years, Get Your Licks on Route 66 helped more than 2,000 pets find homes. The official spokesperson for this year’s tour is actress, best-selling author and animal lover Danica McKellar.

2015 Ford Expedition Official Vehicle of Pet Adoption Tour

Ford has sponsored the last three tours, providing FIDO Friendly with a Ford Escape small utility vehicle and Ford F-150 pickup. This year, tour leaders Susan Sims and her husband Greg are making the trip in a 2015 Ford Expedition EL, the largest Ford-brand utility vehicle, which will be a home-away-from-home for them and their dogs Jake and Junior.

“With class-leading maximum cargo space in the extended-length version, the 2015 Expedition has more than enough room for every member of the family,” said Keith Wilson, Expedition brand manager. “The new Expedition gives the Sims family plenty of performance, comfort and capability.”

Along with Jake and Junior, the Sims haul a large spinning prize wheel and numerous items that have been donated by pet product companies to give away to help raise funds for the animal shelters at stops along the tour.

“We are thrilled once again to be able to tour the Mother Road and help bring awareness to the plight of homeless pets,” said Susan Sims, who is publisher of FIDO Friendly magazine and started the tour with Greg. “With Ford providing us a new 2015 Expedition, our two rescue hounds – Jake and Junior – are along for the ride. Local doggie daycare centers host our boys while we work the event. At the end of the day, we pick up two tired and happy dogs, then start all over the next day.”

The 2015 Expedition goes on sale later this year with a new look, a 3.5-liter EcoBoost® V6 engine also available in Ford F-150, and a quiet cabin with more technology than previous-generation models. It will be the latest Ford nameplate to offer a high-end Platinum series.

With the new powerplant, customers benefit from 365 horsepower and a best-in-class 420 lb.-ft. of standard engine torque, best-in-class maximum towing in the extended-length utilities class and up to 9,200 pounds when properly equipped.

2015 Ford Expedition Official Vehicle of Pet Adoption Tour

Expedition debuted in 1996 and has seating for up to eight. The 119-inch-wheelbase Expedition has three rows of seats and up to 108.3 cubic feet of cargo space. Overall, this standard-wheelbase Expedition is about 8 inches longer than Ford Explorer. Expedition EL – with a 131-inch wheelbase – has three rows of seats and best-in-class maximum cargo space. This long-wheelbase Expedition boasts 130.8 cubic feet of cargo space behind the front-row seats with the second and third-row seats folded flat.

The official spokesperson for this year’s tour is actress, best-selling author and animal lover Danica McKellar.

FIDO Friendly, a travel and lifestyle magazine for dog owners, is in its 14th year. The magazine features hotel and destination reviews, stories about animal adoption, health and wellness topics, and the latest trends for dog owners.

To learn more about the tour and the cities where events are being held, visit www.fidofriendly.com or www.getyourlicksonroute66.com.

Wednesday, September 17, 2014

Ford Motor Company Offers Award-Winning Surveillance Mode Technology to Encourage Expanded Adoption

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  • Ford announces availability of surveillance mode, first introduced on 2014 Ford Police Interceptor, to competitive vehicle manufacturers and for use in military applications to encourage expanded adoption and to help protect law enforcement officers and military personnel around the globe
  • Ford has received the National Organization of Black Law Enforcement Executive’s Award for development and offering of surveillance mode technology, which gives law enforcement officers added situational awareness and a first line of defense from potential assailants
  • Surveillance mode uses a rearview camera and radar to detect a person approaching the vehicle from behind, and automatically sounds a chime, rolls up the driver’s side window, locks all doors and flashes exterior lighting

Ford Motor Company is announcing the availability of its multi-patent-pending surveillance mode technology to other vehicle manufacturers and for use in military applications. Award-winning surveillance mode – available on Ford Police Interceptor – was developed to warn law enforcement officers of unexpected approaches from behind the vehicle. It is being made available by Ford and through InterMotive Inc. to expand adoption of the system to help protect law enforcement officers and military personnel around the globe.

Ford and InterMotive worked together to develop, manufacture and provide the surveillance mode system for use on Ford Police Interceptor beginning with 2014 vehicles. InterMotive, based in Auburn, California, is known for providing innovative vehicle control systems for various applications, including law enforcement.

The system uses the existing rearview camera and radar to detect a person approaching the vehicle from behind and then automatically sounds a chime, rolls up the driver’s side window, lock all doors and flashes exterior lighting. While officers write reports, monitor their in-car computer or radar and perform other tasks sitting in their vehicles, surveillance mode gives them an extra set of eyes to help protect against threats. When the system is activated by the officer, it provides added situational awareness and a first line of defense from potential assailants.

“We want to assist with and improve the security of all police officers – whether they are using a Ford Police Interceptor or a competitive vehicle,” said Randy Freiburger, Ford police and ambulance special vehicle engineering supervisor. “Combining existing Ford technologies with the development of a new control module and software has created an innovative system that improves security for police officers while they are in their vehicles.”

Ford recently earned the National Organization of Black Law Enforcement Executive’s Award for development and offering of Surveillance Mode technology and its significant contributions toward improving officer security. The award was presented at NOBLE’s 38th Annual Conference and Exhibition.

“We are honored to receive this prestigious award from NOBLE and hope to expand adoption of the innovative technology throughout the industry,” said Chris Danowski, director of technology commercialization and licensing, Ford Global Technologies LLC. “Since surveillance mode technology is also applicable to military use, Ford and InterMotive are showcasing it to various governmental agencies as well.”

“Working with Ford, we have been able to bring creative solutions to the market for many years,” said Greg Schafer, president of InterMotive. “Working with Ford on this project has been especially gratifying because of the increase in officer security surveillance mode provides – officers immediately understand just how much this product can help them in the field.”

Tuesday, September 16, 2014

2015 Ford Transit Is The Best Part Of This Plumber's Job

This plumber spends his days fixing things like water heaters and sinks. Watch how his all-new Ford Transit full-size van helps make his job easier.

Monday, September 15, 2014

All-New Ford F-150 Offers Added Protection Against Fading, Damage and Glare from the Sun

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  • Ford specially developed parts and extensively tested the 2015 Ford F-150 to ensure the truck resists fading and damage from harsh sunlight
  • F-150 interior designed with brims and brows to minimize glare and shield gauges in the instrument panel while adding lighting for easier viewing of recessed areas
  • Advanced computer modeling and testing in Ford labs helped ensure sunlight reflecting off interior surfaces of the vehicle will not wash out gauge and screen displays

When the all-new 2015 Ford F-150 has its day in the sun, it will be better prepared than ever for damaging rays both inside and out.

Much of the glare and fade testing was performed in the company’s Central Lab – where Ford engineers focus on making individual parts stronger and more durable. A device known as a Thermatron simulates damaging UV sunrays, and can be used over long periods of time on prototype parts to help identify the best design for production.

Antiglare testing took place in the Visual Performance Evaluation Lab, also known as the Ford lighting lab. The facility can replicate almost any sunlight conditions from dawn to dusk, as well as changes to natural light caused by weather conditions.

“Built Ford Tough means more than surviving dirt, rocks and mud, or towing heavy trailers,” said Cindy McComb, materials engineer in the Central Lab. “We like to think our work on this truck have given it the kind of sun protection Built Ford Tough trucks require to look as good after five years of exposure to sun, wind and rain as they do when they leave the showroom floor.”

Even the F-150 badge is tough-tested for exposure. Both the iconic Blue Oval and F-150 badges endured 3,000 hours of sun-like conditions – the equivalent of five years. The three-piece badge was exposed to temperatures as cold as 40 degrees below Celsius followed by blasts of 100-degree Celsius steam to help ensure chrome plating adheres so individual pieces of the badge won’t warp or crack.

In Ford Central Lab facilities in Florida – also home to NASA test facilities – engineers place individual exterior and interior parts on outside racks for six months at a time to look for fading and other signs of degradation. The parts are examined under a special xenon light to reveal damage invisible to the human eye. Parts are approved for production only when they meet rigorous fade-resistance standards.

Direct sunlight does more than fade vehicle parts over time – it can also make it hard to see information displayed on gauges and screens used for navigation and entertainment systems. Ford engineers used advanced computer-aided design software to identify the least reflective materials to use, and incorporated shaded gauges on the instrument panel of the all-new truck designed to minimize glare.

In some cases, gauges and instruments shaded from glare are enhanced with supplemental lighting throughout the Ford F-150 interior to make them readable in their recessed positions.

Indirect glare from general daylight brightness can wash out navigation and entertainment screen displays, too. Engineers tested various colors for the new F-150, ultimately choosing those that are easy to see under bright conditions.

“By reducing indirect glare, the driver should practically never see a sun spot in the center screen or instrument cluster,” said Cary Diehl, Ford human factors engineer. “In addition to testing gauges and screens under these conditions, we looked at the amount of light given off by LEDs in window and steering wheel control switches to ensure they would not be distracting to the driver when lit.”

During antiglare evaluations in the Ford lighting lab, which boasts 6,000 watts of light and a planetarium-like dome, Ford tested prototype F-150s under a variety of simulated lighting conditions.
Because many F-150 customers use their trucks for work at job sites, they don’t have the time or the patience to deal with hard-to-read gauges or controls inside the truck.

“Our work in the lighting lab ensures that despite almost any weather outside, customers will find it easy to read controls inside the truck today and years down the road,” said Mahendra Dassanayake, Ford lighting technical specialist.

Sunday, September 14, 2014

Features of the Ford Focus

The Ford Focus features exciting new technology and is available as a sedan or hatchback.

Saturday, September 13, 2014

Ford Supports Second Season of Finding Your Roots with Henry Louis Gates, Jr. on PBS

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  • Ford is supporting the airing of the second season of Finding Your Roots with Henry Louis Gates, Jr., which debuts Tuesday, Sept. 23 at 8 p.m. ET
  • Each hour-long episode will feature a 30-second spot that looks back at the history of Henry Ford and his visionary, family-owned company
  • Ford will engage viewers throughout the program with several digital and social media executions, including an original digital content series

As fall arrives and new shows debut on the small screen, one television show in particular will allow viewers to learn more about the heritage and ancestries of 30 of today’s leading entertainers, athletes, chefs and media personalities, including hip-hop superstar Nas and author Stephen King.

Ford has joined forces with Public Television to bring the second season of Finding Your Roots with Henry Louis Gates, Jr. back this season. The 10-part series finds Henry Louis Gates, Jr. continuing on his quest to – as he puts it – “get into the DNA of American culture.” By weaving a group of celebrity stories together, each episode takes viewers on a journey through layers of ancestral history, uncovering familial secrets.

“This is one of the most fascinating ways history is uncovered, a true example of the significance our past plays in where we are today,” said Shawn Thompson, manager, Ford Multicultural Marketing. “The role Professor Gates is undertaking to show how all Americans are connected is something we – as a company – can stand by. Ford is thrilled to be a part of this project.”

Each hour-long episode will highlight three celebrity guests bound together by an intimate, sometimes hidden link. With the help of a team of genealogists, Gates travels thousands of years into the past to discover the origins of today’s game changers.

In addition, each episode will feature a 30-second spot that looks back at the history of Henry Ford and his visionary, family-owned company. For Gates, one of Henry Ford’s lasting contributions was his willingness to pay a fair wage to African American workers employed in his factories, which led Southern sharecroppers to Detroit as part of the early 20th century’s great migration.

Ford set to launch original digital content series tied to program

As part of Ford’s support, the Ford brand has created an original digital content series that will launch on YouTube on Tuesday, Sept. 23. The 10-part series will highlight individual user stories as the featured guests share the impact their family history has had on their lives. In addition, Ford and THIRTEEN, the flagship station of PBS, will team up on a live online screening and chat on Sunday, Sept. 21, whereby fans of the program will have the chance to interact and receive behind-the-scenes access to the premier episode in a real-time environment.

Gates kicks off season premiere with live Q&A in Detroit

As Ford gears up for the airing of the first episode of the show, Gates will join journalist Ed Gordon on the stage for a live Q&A session tied to the program and a book signing at the 9th Biennial Awards for Excellence Legacy Dinner, which takes place at the Charles H. Wright Museum of African American History in Detroit. Gates will be the featured guest during the program on Saturday, Sept. 20 and will share with attendees a sneak peek of the first episode of the program.

“Our collaboration with THIRTEEN on this program is rooted in our shared commitment to empower, as well as our goals as a company to go further when it comes to not only our products, but our communities,” said Thompson. “We are very excited about the airing of the first episode, and the opportunity we have to share a slice of Ford’s rich history with the viewers of this award-winning program.”

Finding Your Roots with Henry Louis Gates, Jr. kicks off Tuesday, Sept. 23 at 8 p.m. ET and will run until Tuesday, Nov. 25.

Be sure to join the social conversation throughout the program by using hashtag #MyFordRoots and #FindingYourRoots.

Thursday, September 11, 2014

Ford goes "Landfill-Free" in Canada

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  • Oakville Assembly plant achieves zero waste-to-landfill status giving Ford Motor Company the distinction of becoming landfill-free in all manufacturing facilities in Canada.
  • Oakville Assembly plant’s success will help Ford achieve its target of reducing global waste-to-landfill by 40 percent per vehicle produced from 2011 to 2016; Ford has already reduced global per vehicle waste-to-landfill by 40 percent from 2007 to 2011.
  • Reducing waste is part of Ford Motor Company’s strategy to build global-leading manufacturing operations.

The Oakville Assembly plant now sends no operational waste-to-landfill, an achievement that gives Ford Motor Company the distinction of becoming landfill-free at all its manufacturing facilities in Canada. Oakville Assembly is the first Ford assembly plant in North America to achieve this environmental designation.

“Ford is very proud that all its Canadian manufacturing facilities are sending zero waste to landfill,” said Joe Hinrichs, president of the Americas. “We are expanding our manufacturing footprint in Oakville while decreasing our environmental footprint.”

The Essex Engine Plant received landfill-free status in 2012 and Windsor Engine Plant in 2013. A total of 21 Ford facilities around the globe maintain zero waste-to-landfill status. By Ford’s stringent definition this means that those facilities do not send any operational waste to a landfill.

“Reducing waste is a crucial part of our strategy toward building a world-class manufacturing system,” said Anthony Hoskins, director of manufacturing. “We are leveraging the power of our Ford Production System by applying standard waste reduction processes across our facilities.”

In 2013, Oakville Assembly recycled close to 2,000 metric tons of wood, cardboard, paper and plastic, saving more than 5,000 cubic meters of landfill space and more than 32 million liters of water. This represents enough landfill space to fulfill the municipal waste disposal needs for a community of more than 5,500 people for one year. The plant even sends its wastewater treatment plant sludge to a power generation company, where it is converted into energy for use back in the community.

“Zero waste-to-landfill is made possible through the support of our entire team and a deep commitment to sustainability throughout our plant,” said Will Cowell, Oakville Assembly plant manager. “Many years of process improvement to reduce, reuse and recycle in every way led to this achievement and we’re just as committed to continuing on this path with the same rigor that brought us here.”

Oakville Assembly plant’s success will help Ford achieve its target of reducing global waste to landfill by 40 percent per vehicle produced from 2011 to 2016. Ford has already reduced global per vehicle waste to landfill by 40 percent from 2007 to 2011.

Oakville Assembly is Ford’s largest manufacturing plant in Canada standing at close to 5.5 million square feet on 487 acres. Oakville Assembly manufactures the Ford Edge, Ford Flex, Lincoln MKX and the Lincoln MKT. In 2013, Ford announced a $700 million investment to transform Oakville Assembly into an advanced global manufacturing facility. The plant will manufacture the all-new 2015 global Edge and ship it to more than 60 countries.

Wednesday, September 10, 2014

Monday, September 8, 2014

Charter Communications Places First Large Fleet Order for All-New 2015 Ford Transit Van

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  • Charter Communications, the fourth-largest cable operator in the United States, ordered more than 800 low-roof, regular-wheelbase Ford Transit vans to be used by technicians across its 29 state footprint
  • Charter selected the 2015 Transit due to its superior fuel economy and cargo space
  • Charter is one of the first large fleets to order the new full-size Transit van in the U.S.

Technicians for the fourth-largest cable operator in the United States, Charter Communications of Stamford, Connecticut, will soon drive brand-new 2015 Ford Transit vans. Charter recently ordered more than 800 low-roof, regular-wheelbase Transit vans with the standard 3.7-liter V6 engine for its technicians. These vehicles are used to transport equipment for installing and servicing Internet, TV and phone customer homes across 29 states.

“Charter Communications’ choice of the low-roof-model Ford Transit allows its installers the ability to maneuver in tight parking spaces and garages, while offering almost 56 inches of cargo height with rear cargo doors that open up to 180 degrees for easy loading and unloading,” said Kevin Koswick, director, Ford North American Fleet, Lease and Remarketing Operations.

Charter is one of the first large fleets to order the new full-size 2015 Transit van, which went on sale in June.

After an extensive review of available full-size vans, Charter selected Ford Transit due to its superior fuel economy and cargo space. Upfitting convenience was also a factor. The new Transit is built near Kansas City, Missouri, home to Charter equipment installer Auto Truck.

When the Charter team drove Transit at a March ride-and-drive event, the van’s handling, tight turning radius and panoramic windshield view sealed the deal.

“Charter is excited to be adding the Ford 2015 Transit Van to our fleet,” said Kathy Carrington, SVP of Corporate Services at Charter.  “The handling, safety features, cargo space and fuel efficiency were all contributing factors to our choice and our technicians will be well equipped to serve our customers with these trucks.”

All-new Ford Transit offers 75 percent more volume

In the United States, Transit replaces America’s best-selling van for 35 years, E-Series, first sold in 1961 as Ford Econoline. Transit was introduced in Europe in 1965, and has been the best-selling commercial van in the United Kingdom for 49 years. The vehicle is sold in 118 markets on six continents.

In some configurations, the 2015 Transit offers as much as 75 percent more cargo volume than the largest E-Series, helping customers save in fuel costs and time associated with having to make a second trip. Maximum payload increases more than 600 pounds across the lineup versus comparable E-Series vans.

The all-new Ford Transit was designed with improved handling, steering and ride qualities. A power rack-and-pinion steering setup provides exceptionally communicative steering feel to the driver. The front suspension consists of subframe-mounted MacPherson struts and a stabilizer bar for smoother, flatter cornering, combined with progressive-rate rear leaf springs and heavy-duty gas-charged dampers for well-controlled ride quality – regardless of load status.

Saturday, September 6, 2014

2015 Ford F-150 | Desert Testing

Brian Schober knows a thing or two about destroying trucks. His job as a test engineer is to ensure military vehicles won’t fail on the battlefield. And his commute itself has ruined 13 vehicles over the past year and a half. So how will the all-new 2015 Ford F-150 do on his desert course for 36 hours?

Friday, September 5, 2014

The All-New 2015 Ford F-150 in the Wind Tunnel

The new F-150’s structured look features squared-off edges, shapes and surfaces that convey confidence, capability and work readiness. Yet these elements also work together to allow F-150 to slip through the air more efficiently.

Thursday, September 4, 2014

50 Years Limited Edition 2015 Ford Mustang No. 1,964 to Be Auctioned for Get Your Heart Racing Fundraiser

  • Last production unit of the 50 Years Limited Edition Ford Mustang, carrying badge No. 1,964, will be auctioned by Barrett-Jackson, with all proceeds going to Get Your Heart Racing, a fundraising event supporting Henry Ford Health System’s Edith and Benson Ford Heart & Vascular Institute
  • Winning bidder will receive a VIP package to the Ford Championship Weekend at Homestead-Miami Speedway, where a preproduction unit of the 50 Years Limited Edition Mustang will serve as official pace car
  • A 50 Years Limited Edition Mustang will be shown at the Get Your Heart Racing Pit Party, a spectacular fundraiser to be held at Eastern Market in Detroit, Friday, Sept. 12

Henry Ford Health System’s Edith and Benson Ford Heart & Vascular Institute will be the beneficiary when the coveted final production 50 Years Limited Edition 2015 Ford Mustang, badge No. 1,964, is offered at the Barrett-Jackson Las Vegas auction Sept. 25-27. Ford will build only 1,964 units of the 50 Years Limited Edition Mustang fastback in honor of the year the pony car debuted.

“Ford Mustang inspires passion like no other car,” said Raj Nair, Ford group vice president, Global Product Development. “The visceral look, sound and performance of Mustang resonates with people, even if they’ve never driven one. Mustang is definitely more than just a car – it is the heart and soul of Ford Motor Company.”

That makes it all the more fitting that this rare 50 Years Limited Edition Mustang will be auctioned as part of the annual Get Your Heart Racing program to raise funds for the Edith and Benson Ford Heart & Vascular Institute at Henry Ford Health System.

Each limited-edition car features a plaque on the instrument panel engraved with a serial number and the signature of Ford Motor Company Executive Chairman Bill Ford. A version of this Mustang will be displayed publicly at the Get Your Heart Racing Pit Party sponsored by Crest Automotive Group, Friday, Sept. 12 at Eastern Market in Detroit.

50 Years Limited Edition Ford Mustang

Based on the all-new 2015 Mustang GT fastback with performance package, the 50 Years Limited Edition model is designed to provide customers with outstanding performance and a unique appearance that will be instantly recognizable.

One enthusiast has the opportunity to become the owner of one of the rarest of this limited stock, and it’s likely many of the most serious Mustang fans will be involved in the bidding.

Barrett-Jackson auction and Ford Championship Weekend

After the Get Your Heart Racing Pit Party in Detroit, attention turns to Las Vegas for the Barrett-Jackson auction. Mustang No. 1,964 can be built to the customer’s specifications including being produced in either Kona Blue or Wimbledon White.

The winning bidder has the option to transform Mustang No. 1,964 into a one-of-a-kind replica of the official Ford Championship Weekend at Homestead-Miami Speedway pace car, or keep it as stock. According to Barrett-Jackson, pace cars have been among the most desirable vehicles in years past. As a final bonus, the winning bidder can choose to have a free supercharger installed to increase the horsepower of the legendary pony car.

In addition to the pride of owning this custom car, the auction winner will receive a VIP package to the Ford Championship Weekend at Homestead-Miami Speedway, Nov. 14-16, where a preproduction unit of the 50 Years Limited Edition Mustang will pace the race.

The winning package includes airfare, hotel accommodations and two VIP tickets to the track. As part of the experience, the winning bidder has the opportunity to ride along in the official pace car as a Ford NASCAR driver completes hot laps around Homestead-Miami Speedway prior to the race.

Last year, Get Your Heart Racing auctioned the “movie-star” Mustang that appeared in the Dreamworks box-office smash “Need for Speed” – a film adaptation of the popular video game of the same name. When the Barrett-Jackson auctioneer’s gavel ended the spirited bidding, that Mustang had sold for $300,000, causing the packed house to erupt in cheers.

Get Your Heart Racing

“The Get Your Heart Racing program has become our biggest annual fundraiser, and everybody who participates seems to love it,” said Sandy Hudson, chief development officer, Henry Ford Hospital. “With the help of our sponsors – especially Ford Motor Company – we’re looking to 2014 to be our biggest and best year yet.”

Get Your Heart Racing is co-produced by Henry Ford Health System and Ford Motor Company in support of the Edith and Benson Ford Heart & Vascular Institute. Honorary chairpersons of this year’s event are Paul and Lynn Ford Alandt and Raj Nair. The Pit Party at Eastern Market promises scrumptious food and drink, live entertainment, incredible auction items and the opportunity to meet executives from Ford Motor Company, Henry Ford Health System and other business leaders.

For more information on the Get Your Heart Racing program, or to purchase event tickets, please visit www.GetYourHeartRacing.org or contact Kim Streich at 734.246.9639 or kstreic1@HFHS.org.

2014 Get Your Heart Racing sponsors include Ford Motor Company, Crest Automotive Group, Comerica Bank, Continental Catering and Events, Heidie M. Gorno, Superior Ambulance, Novelis, Lear Corporation, Panasonic Automotive Systems of America, Fritz Enterprises, ISIS Medical, Village Ford, Penske Corporation, Powerlink, Dassault Systèmes, Ken and Marilyn Way, Goodyear, Dakkota Integrated Systems, Detroit Manufacturing Systems, Team Detroit, Faurecia, W.F. Whelan Company, the Honorable Sandy and Lisa Baruah, and R.H. Bluestein Company.


Ford will offer ride-and-drives and hot lap experiences for attendees of the Barrett-Jackson auction. The ride-and-drives will feature the 2015 Expedition for the first time this year. Ford’s 2014 lineup, including the Mustang GT, Focus ST and Fiesta ST, will also be available for ride-and-drives. Additionally, professional drivers from Miller Motorsports Park will offer hot laps in the Shelby American-built GT350, GT500 Super Snake and Shelby Focus ST.

Wednesday, September 3, 2014

Man's Best Friend: Vaughn Gittin Jr and his dog, Brody, rally in the Ford Fiesta ST

Drift Champion and professional fun-haver Vaughn Gittin Jr. and his Boxer sidekick, Brody, get nuts in a Ford Fiesta ST! Man's best friend has NEVER had this much fun!

Tuesday, September 2, 2014

Ultimate Towing Machine: 2015 Ford F-450 Rated Best-in-Class Using Society of Automotive Engineers J2807 Standard

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  • For customers who require no-compromise towing capability, the 2015 Ford F-450 Super Duty Class 3 pickup boasts the highest rating of any pickup truck in the United States – 31,200 pounds, measured using the Society of Automotive Engineers J2807 standard
  • F-450 Super Duty towing capability is 2,200 pounds greater than its closest competitor’s crew cab 4x4 pickup truck
  • Ford will rate 2015 F-Series Super Duty maximum payload using base curb weight, aligning its payload rating practices with other manufacturers to make it easier for customers to compare vehicles

Ford reaffirms the undisputed heavy-duty towing leadership of the 2015 Ford F-450 Super Duty Class 3 pickup at 31,200 pounds after testing using the Society of Automotive Engineers J2807 standard.
SAE J2807 establishes tow vehicle performance requirements against certain performance criteria to determine a truck’s maximum trailer tow rating. Ford is a founding member of the J2807 committee, which includes other truck and trailer manufacturers.

“We leave no doubt with customers that the F-450 pickup truck has best-in-class towing of 31,200 pounds – whether tested using our own internal towing standards or SAE J2807,” said Raj Nair, Ford group vice president, Global Product Development.

2015 Ford F-450 upgrades

Ford improved the 2015 F-450 pickup by giving it a more capable version of the F-350 frame, plus a more capable suspension and 19.5-inch wheels and tires to enable its best-in-class towing.

The F-450 pickup is available exclusively as a crew cab 4x4. The truck’s J2807-certified maximum tow rating is 2,200 pounds greater than its closest competitor’s crew cab 4x4 pickup.

Best-in-class towing performance is achieved with Ford’s second-generation 6.7-liter Power Stroke® V8 turbo diesel engine that has been developed to provide the segment’s top combination of power, torque and efficiency. The Power Stroke boasts best-in-class 440 horsepower across all Super Duty pickup models – from F-250 to F-450. Super Duty also offers 860 lb.-ft. of torque for the same models.

Ford is the only heavy-duty pickup truck manufacturer that designs and builds its own diesel engine and transmission combination – from concept to execution – ensuring the powertrain will work seamlessly with all chassis components and vehicle calibrations. This approach enables Ford engineers to optimize the vehicle’s performance across the entire lineup.

Ford previously determined F-450 pickup towing capacity using rigorous internal testing standards exclusively. Now it has added SAE J2807 test procedures, reaffirming the F-450 pickup rating. F-450 passed the additional tests with 31,200 pounds in tow, just as it passed Ford internal tests.

SAE J2807 requires the vehicle to be loaded with about 400 pounds more weight than Ford’s internal test (two passengers instead of one, and base curb weight instead of minimum curb weight), but the weight addition has no effect on F-450 towing capacity. Using either standard, F-450 has best-in-class towing capacity of 31,200 pounds.

As a result of the J2807 test results, Ford is also increasing the F-450 pickup’s already best-in-class gross combined weight rating from 40,000 pounds to 40,400 pounds – topping the nearest competitor by 2,500 pounds

Payload rating changes

Ford is migrating to the J2807 standard when it introduces all-new vehicles and will use base curb weight, rather than minimum curb weight, to determine payload ratings for all of its pickup trucks. The change will align Ford’s payload rating practices with other manufacturers to make it easier for customers to compare vehicles.

Using base curb weight, maximum payload for the 2015 F-450 pickup goes from 5,450 pounds to 5,300 pounds.

As always, actual payload ratings are determined for an individual vehicle in its as-built condition at the factory. Ford F-Series Super Duty customers continue to have the flexibility to add or delete equipment to meet their specific payload needs. Each truck’s unique payload rating can be found on the tire and loading label on the door frame.

Monday, September 1, 2014

Why do Americans and Canadians celebrate Labor Day? - Kenneth C. Davis

In the United States and Canada, the first Monday of September is a federal holiday, Labor Day. Originally celebrated in New York City's Union Square in 1882, Labor Day was organized by unions as a rare day of rest for the overworked during the Industrial Revolution. Kenneth C. Davis illustrates the history of Labor Day from Union Square to today.

Lesson by Kenneth C. Davis, animation by TED-Ed.