Thursday, May 25, 2017

2017 Ford Focus: Driver Assist | Focus | Ford

The 2017 Ford Focus is here with a wide variety of customizable available driver-assist features*, including available Lane Keeping System and available BLIS® (Blind Spot Information System), to keep you confident on the road.

*Driver-assist features are supplemental and do not replace the driver's attention, judgment and the need to control the vehicle.

Wednesday, May 24, 2017

2017 Ford Focus: Smart Performance | Focus | Ford

2017 Ford Focus - it has a model for everyone. From the all-electric Focus Electric to the high-performance Focus RS with a turbocharged 2.3L EcoBoost® engine, there’s an array of powertrain options to suit your needs.

Tuesday, May 23, 2017

Ford Transit, Winnebago Help Revive Van-Based Motorhome Segment and Build Loyal Followers

  • After double-digit growth in 2016, van-based motorhomes are projected to become the fastest-growing segment in the motorhome industry for 2017; Ford Transit-based Winnebago 
  • Paseo is a newcomer in the Class B segment Paseo and Fuse motorhomes are the latest Winnebago products built on a Ford platform – a collaborative history that dates back nearly half a century and includes the iconic Ford E-Series chassis and gas-powered F-53 Class A motorhome chassis 
  • Ford Transit-based Fuse owners like the ride, driveability and power of the available 3.2-liter Power Stroke® I-5 diesel engine and performance; already drawing loyal followers, at a recent get-together in Cosby, Tennessee, Fuse campers shared their enthusiasm and pride of ownership

DEARBORN, Mich., May 17, 2017 – As Don and Sonya Pace backed their Ford Transit-based motorhome into a spot at Smoky Mountain Premier RV Resort in Cosby, Tennessee, the spring Winnebago Fuse owners’ get-together was officially under way. Setting up camp and meeting friends is a source of pride for these new Fuse owners and founders of the annual gathering.

The get-together is one of a handful of enthusiast events held around the country each year where owners of Winnebago motorhomes gather to enjoy the outdoors and talk about their travels aboard their Transit-based RVs. The Fuse, and its cousin, Winnebago Paseo, are among a fast-growing legion of motorhomes being built on the Ford Transit van platform.

Based on the company’s global van platform, Transit was introduced in the United States for 2015. Since then, the domestic RV industry has been quick to embrace the platform, which offers gas, diesel and CNG/propane gaseous prep options, as well as three available roof heights, three overall lengths and two wheelbases. Transit has been a boon for companies like Winnebago, which are creating a burgeoning Class B motorhome segment in addition to new products from the Transit cutaway chassis for the larger Class C segment.

“We looked at a lot of competitors, but once we saw how open the Fuse felt inside and how it still drives like a go-anywhere car, we were hooked,” said Don Pace. “We like that it’s built on a Ford platform – not just because it has great performance, but because there are more Ford dealers around the country, so there’s that peace of mind. We just love our Fuse.”

The Fuse uses a dual-rear-wheel Transit van cutaway chassis for a full-feature, 24-foot Class C motorhome with kitchen, bath and a slideout – for comfortable sleeping for four adults. The Paseo is a high-roof, extended-length Class B motorhome featuring a full bath, kitchen with refrigerator, and sleeping for two adults.

Industry-wide Class B sales grew 36 percent in the first three months of 2017. As a leader in the commercial van/cutaway and chassis segment for nearly 40 years, Ford has a long history with Winnebago and other leading motorhome manufacturers. The E-Series cutaway is still a top RV platform in the Class C segment, while Ford F-53 remains among the most popular gas-powered chassis for larger Class A motorhomes.

“Our customers have responded incredibly well to the new Transit platform,” said Russ Garfin, Winnebago product manager. “They love the driveability and the smooth ride, and the feedback on both of the engines we use – the EcoBoost® gas and five-cylinder diesel – has been great.”

Winnebago has more than 130 dealers offering Transit-based motorhomes across the United States and Canada. With gas prices the lowest they have been in years, Garfin expects he’ll be designing more versions off the Transit platform.

“With low fuel costs and people’s desire to disconnect and get away from it all, we expect sales of Transit-based motorhomes will continue to grow,” said Garfin. “With easy-to-use RVs like the Fuse and Paseo, there are more products for a wide range of customers.”

As for the Winnebago Fuse owners’ spring get-together, Sonya Pace said they had a great time in the Smoky Mountains and got to meet some of the greatest people on earth. “We got to talk about our Fuses and where we’ve been,” she said. “The new owners get help from the experienced owners.”

And they’re already planning next year’s event, posting pictures to Facebook and Instagram, making new friends and sharing travel stories. “We’re expecting more at our next event, which we hope to do in the western U.S. because we have a lot of members out there too,” said Sonya Pace.

Follow the Fuse owners’ club on Facebook at Winnebago Fuse Owners.

Saturday, May 20, 2017

2017 Ford F-150: Improved Visibility | F-150 | Ford

See how the smart innovations on the Ford F-150 improve visibility in and around the truck, even at night. 

With the 360° camera display you can see the full picture around the truck. Plus, when the sun gets low, the available LED box lighting and LED side-mirror spotlights can light up the job or campsite in the dark for hours without draining the battery.

Friday, May 19, 2017

Compare 2017 Hyundai Sonata vs 2017 Ford Fusion | Head to Head | Ford

Looking at the 2017 Hyundai Sonata? Take a look at the 2017 Ford Fusion instead. With available intelligent all-wheel drive, available enhanced active park assist, and your choice of three EcoBoost engines, it’s easy to see why the Ford Fusion is the obvious choice for you.

Thursday, May 18, 2017

2017 Ford F-150: Walkaround | F-150 | Ford

The Ford F-150, built with a high-strength, military-grade, aluminum-alloy body and bolted to a fully-boxed steel frame, has smart innovations from the grille to the tailgate. See all the features and benefits of the F-150.

The F-150 offers Best-in-Class gas mileage*, Best-in-Class payload**, and Best-in-Class towing*** along with innovations like available Pro Trailer Backup Assist™ and LED lighting. As the only pickup to earn a NHTSA 5-Star**** safety rating on all sides for every cab configuration as well as an IIHS Top Safety Pick on SuperCab and SuperCrew (when equipped with optional Forward Collision Warning), this is the safest F-150 ever.

* Class is Full Size Pickups under 8,500 lbs. GVWR based on Ford segmentation. Actual mileage will vary.
**When properly equipped with available 5.0L V8, 4X2
***When properly equipped with available 3.5L EcoBoost® V6, 4X2

Wednesday, May 17, 2017

2017 Ford F-150: Tow More Than Ever Before | F-150 | Ford

Towing, a true measure of every truck. See how the Ford F-150 makes towing easier with smart innovations.

With available Pro Trailer Backup Assist™, 8” LCD productivity screen, Dynamic Hitch Assist, and Best-in-Class* towing, the F-150 has smart innovations meant to make sure what you’re hauling goes where it should.

*Class is Full Size Pickups under 8,500 lbs. GVWR based on Ford segmentation. When properly equipped, including available 3.5L EcoBoost V6, 4x2.

Tuesday, May 16, 2017

Ford's Sporty Cars Winning Over Younger, More Affluent Buyers, Even as Consumers Shift to SUVs

  • Buyers of Ford’s sporty Fiesta ST, Focus ST, Focus RS and Fusion Sport models are three to 10 years younger than buyers of non-performance variants of these vehicles; younger customers give automakers a better chance of winning over repeat buyers
  • These younger, performance-hungry customers are also more affluent; the annual income of Fiesta ST and Focus ST customers is approximately 70 percent higher than that of regular Focus and Fiesta variants
  • Ford’s sporty car sales jumped 45 percent for the first quarter of 2017, bucking the trend of the overall U.S. industry that is seeing consumers shift from cars to SUVs

DEARBORN, Mich., May 9, 2017 – Customers of Ford’s sporty cars are not just young at heart; they’re actually younger on average, and more affluent, according to New Vehicle Customer Study data from MaritzCX.

Nowhere is this trend more evident than with Ford Fiesta ST. While the average age of a new Fiesta buyer is 45 years old, the average age of a Fiesta ST customer is a good 10 years younger. Buyers of Ford Focus follow the same pattern; the average age of a regular Focus buyer is 46, while the Focus RS customer is 41 on average and the Focus ST buyer is 36. Fusion customers are 48 on average, while Fusion Sport buyers are an average 45 years old.

These millennial buyers are important to Ford. Not only are they contributing to a significant increase in sporty car sales – a 45 percent increase for the first three months of the year – younger customers give the automaker a greater chance of winning over repeat buyers.

“With repeat customers making up around half of industry sales, capturing younger buyers while they still have many vehicle purchases remaining in their lives is good for business,” said Corey Holter, Ford car group marketing manager.

Millennial customers arrive at dealerships with money to spend. While household income for the average Fiesta buyer is $59,000, for Fiesta ST, that figure jumps to $102,000. The average Focus buyer has a household income of $63,000, while Focus ST and Focus RS customers show markedly higher household incomes – on average, $108,000 and $169,000, respectively (data for Focus RS is limited and not statistically significant).

And with car segments on the wane industrywide as buyers shift toward SUVs and crossovers, sales of Ford’s hot hatchbacks – Fiesta ST, Focus ST and Focus RS – are continuing to buck the trend, as the company reported late last year.

An interesting side note to this is that all of the performance models are EcoBoost®. In the case of the Fusion, many buyers opt for EcoBoost engines in non-performance vehicles, but even the EcoBoost Mustang has a younger buyer on average (41 years old) compared to non-EcoBoost Mustangs (44 years old).