DEARBORN, Mich., Jan. 13, 2016 – The 20th Annual Automotive Loyalty Awards, presented by IHS Automotive, brought several honors to Ford Motor Company and its vehicles, including recognition for overall loyalty to make, and highest loyalty among African American consumers. This marks the second consecutive time Ford has won both awards.
In addition, F-Series and Mustang were recognized as segment-level winners among non-luxury full-size half-ton pickups and non-luxury sport midsize cars.
The awards ceremony took place Tuesday at Automotive News World Congress, held in conjunction with the North American International Auto Show.
Automotive Loyalty Awards recognize automotive manufacturers and brands for customer retention and conquest efforts for the 2015 model year – October 2014 to September 2015. They are the only fact-based awards in the industry.