Ken Block’s Gymkhana FOUR H.F.H.V. Fiesta Goes Even Higher Tech with Addition of Ford SYNC®

DEARBORN, Mich., Aug. 25, 2011 – Ken Block is known as a trendsetter, certainly when it comes to his on-the-edge driving. Be it in the World Rally Championship or in his recently released Gymkhana FOUR video on YouTube, he is ahead of the curve. Now, Block and the Monster World Rally Team are on the leading edge of technology as their multidiscipline rally H.F.H.V. (Hybrid Function Hoon Vehicle) Ford Fiesta is equipped with Ford SYNC®.

Block’s Fiesta is the first competition-ready car armed with Ford SYNC, which allows him to enjoy a wide array of award-winning in-car connectivity and communications features including hands-free, voice-activated calling and turn-by-turn directions as well as the ability to play his favorite music via Pandora.

“I love my new Ford Fiesta H.F.H.V. race car because it’s one of the most unique competition race cars on the planet and is capable of doing many different styles of driving. One unique feature of this car is that it still has SYNC hooked up inside. So whenever I’m transitioning between rally stages or just driving around town, I’m able to make phone calls, have my texts read to me, look up businesses and listen to my favorite driving songs – it’s awesome!”

Ford SYNC will not replace Block’s longtime co-driver Alex Gelsomino, as use of the turn-by-turn direction capability is not legal for rally competition. However, it can help Block find the Parc Expose or the MWRT paddock service area in his street-legal Fiesta.

“We are excited to partner with Ken to be able to showcase how intuitive and powerful SYNC technology is, even while he has to be laser-focused on his driving,” said Cole Buccafurri, Digital Marketing Communications, Ford Motor Company. “Ken is an artist of his craft and we thought this would be an amazing opportunity to leverage his skills to connect this great technology with his great fans.”

Ford SYNC was introduced in late 2007 and is installed in more than 3 million Ford Motor Company vehicles.

With SYNC, customers enjoy the hands-free features and services that have quickly established it as a must-have technology, with more than 50 percent of owners saying it was important to their purchase decision and 76 percent of current SYNC users saying they would recommend the system to other customers. Those features include:

•Hands-free, voice-activated calling via a Bluetooth®-connected mobile phone
•Hands-free, voice-activated control of a USB-connected digital music player
•911 Assist™, the automated emergency calling service that is free for the life of the vehicle
•Vehicle Health Report, the on-demand diagnostic and maintenance information service
•SYNC Services, the cloud-based network of voice-activated services including turn-by-turn directions, traffic, business search, weather, sports scores, stock quotes, movie listings and horoscopes
•AppLink, the ability to access and control smartphone apps such as Pandora and Stitcher by voice
Block’s 600-hp H.F.H.V. Fiesta is the star of DC Shoes: Ken Block’s Gymkhana FOUR; the Hollywood Megamercial, which amassed more than 6 million views on YouTube in the first week after its mid-August release. Based on the M-Sport WRC Fiesta rally car, Block plans to use the H.F.H.V. Fiesta for his North American competition – ranging from stage rally events to Gymkhana to rallycross and X Games.

Gymkhana FOUR – http://youtu.be/btViXvIDsi0

LG Electronics Selects New Ford Focus for ‘LG Brand Ambassador’ Program

•LG Electronics USA has selected the 2012 Ford Focus as the vehicle of choice for its “LG Brand Ambassador” team of in-store merchandising experts
•The Ford Focus was selected for its fuel-efficient and innovative attributes that resonate with LG’s own brand attributes of stylish design and smart technology
•Fleet of 200 Ford Focus hatchbacks will be creatively wrapped in LG’s famous logo and “Life’s Good” slogan

DEARBORN, Mich., Aug. 24, 2011 – LG Electronics USA has selected the 2012 Ford Focus as the vehicle of choice for its “LG Brand Ambassador” team of in-store merchandising experts. In all, a fleet of 200 Ford Focus hatchbacks will take to the roads creatively wrapped in LG’s famous logo and “Life’s Good” slogan.

The Ford Focus was selected for its fuel-efficient and innovative attributes according to James Fishler, senior vice president, Go-to-Market Operations, LG Electronics USA.

“We selected the Focus based on its striking design, fuel economy and functional flexibility,” Fishler said. “Its SYNC® hands-free technology also enables us to communicate with our team in a safe way. In all, the Ford Focus attributes resonate with our brand attributes of stylish design and smart technology, making it an easy choice.”

LG Brand Ambassadors are dedicated teams that work with consumer electronics and appliance retailers, assisting with consumer education programs, sales associate training and merchandizing. Putting LG Brand Ambassadors on the road in the Ford Focus is a new initiative by LG to help establish a consistent image as they traverse the country delivering LG’s brand message to retailers and consumers.

“Focus has been a game changer for the segment,” said Paul Russell, Focus brand manager. “Traditionally, small cars meant econoboxes. Ford Focus, with its sporty design and content-rich options, gives customers more choice since they no longer have to sacrifice creature comforts for fuel economy.”

Since its introduction in March as an all-new model, the 2012 Focus has been winning over new buyers, especially because of its ability to achieve up to 40 mpg highway and high content options not traditionally found in small cars.

Commercial customers, like LG, are attracted to the new Focus for its high safety rating and high residual value. Focus has a Top Safety Pick from the Insurance Institute for Highway Safety and features MyKey®, which allows for such programming as limiting top speed or disabling the radio if occupants do not have their safety belts latched.

A further competitive advantage for the new Ford Focus is that it offers both sedan and hatchback bodystyles. The sporty five-door hatchback offers versatility that is catching on with buyers both commercial and retail as it gains an additional 10 cubic feet of cargo space to make loading and unloading easier.

The all-new Ford Focus also offers options such as voice-activated SYNC, active park assist to help with parallel parking, rear view camera and the Easy Fuel capless fuel filler system. So far, nearly 75 percent of all Focus models sold have been equipped with SYNC.


About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. For more information, please visit http://www.lg.com/.

DC SHOES: KEN BLOCK'S GYMKHANA FOUR; THE HOLLYWOOD MEGAMERCIAL

DC and Ken Block present Gymkhana FOUR: The Hollywood Megamercial.
GYM4 surpasses the high-production style of Gymkhana TWO with even more spectacular effects shot in the backlots of Universal Studios, California.
Filmed over the course of five days, director Ben Conrad
(Zombieland and 30 Seconds or Less) and his team at Logan deliver a Hollywood caliber production complete with pyrotechnics, massive stunts and a series of unbelievable tricks.
Featuring robotic sharks, deranged zombies, and a hilarious cameo by the Epic Meal Time guys, Ken Block and his Hybrid FunctionHoon Vehicle (H.F.H.V.) bring the magic of Hollywood and gymkhana together.

Cracking the Code on Millennials 1 of 5

Very interesting ideas. . .

Ford, Mashable and Alloy Media + Marketing gathered recently in New York City for a discussion on how companies across all industries are "cracking the code" on marketing to millennials. Ford's Sheryl Connelly, Ford's global trends and futuring expert, and Brian McClary, digital and emerging media marketing manager at Ford, were joined on the panel by Andi Poch, senior vice president at Alloy Digital, a division of Alloy Media + Marketing, and Christina Warren, an entertainment and technology writer at Mashable. Also available via Google+ Hangout were Shama Kabani, CEO of The Marketing Zen Group, Jon Burg, Senior Emerging Channels Strategist at Digitas and Craig Daitch and Scott Monty from Ford's social media team.

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http://twitter.com/FordWRC

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Ford - Toyota Collaboration Q&A With Chief of Product Development Derric...

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http://media.ford.com/article_display.cfm?article_id=35100

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Ford F150 EcoBoost Road Trip

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2011 Ford F150 EcoBoost

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1956 Ford Police Car Commercial

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Pushing John's Buttons: Doug, the Ford Spokespuppet, Demonstrates iTunes...

See how Doug reacts to John's folksy singing. Will he tag him or tune him out?

Additional Copy:
Like Doug? Follow him on Facebook and Twitter: facebook.com/focusdoug/ or @focusdoug
Like John? Follow him on Facebook and Twitter: facebook.com/focusjohn/ or @focusjohn
For more info on the all-new 2012 Ford Focus, go to ford.com/focus.

More videos with Doug:
See what's inside Doug: http://youtu.be/jtav7-Tu-pE
See how many manbabies per gallon the Focus gets: http://youtu.be/ZP4IbXg9hQU
See why Doug makes John wear a skintight suit: http://youtu.be/UMzsdMOwHM0

In Their Own Words -- Bob Glidden

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How to Wash Your Car

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2012 Ford Harley Davidson F-150

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More on: http://www.youcarpress.com/2011/08/2012-ford-harley-davidson-f-150/

2012 Ford Focus Wind Noise Testing

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3-Peat! Ford Fiesta sweeps RallyCross podium at X Games 17

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Ford 40 MPG: 40 MPG Mashup

Hear several of the Ford NASCAR drivers talk about the great gas mileage you can get with the new 2012 Ford Focus. You could be one of 40 fans to win a 2012 Focus if Ford brings home a championship in NASCAR, NHRA Funny Car and World Rally Championship.

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Read the full story here: http://www.motortrend.com/roadtests/trucks/1110_2011_ford_f_150_full_line_tes...