- Spotify joins McDonald’s, 7-Eleven and BP as partners participating in the FordPass® experience; new collaboration aims to create a great music experience for members
- FordPass membership available to Ford vehicle owners and non-owners alike
- FordPass, a new mobility experience platform, reimagines the
relationship between automaker and consumer by offering benefits that
include a marketplace of mobility services and rewards for membership
DEARBORN, Mich., March 22, 2016 – With Americans
spending more than 900 hours a year mobile – and 25 hours or more per
week listening to music – Ford and music streaming leader Spotify are
teaming up to create a new entertainment experience for FordPass
members.
As part of its transformation into an auto and mobility company, Ford
is introducing FordPass – a platform that reimagines the relationship
between automaker and consumer. The mobility experience platform aims
to do for car owners what iTunes did for music fans.
“The FordPass platform is about understanding people’s needs and
developing great experiences and ways to help them move better,” said
Elena Ford, Ford vice president, global dealer and consumer experience.
“The combination of FordPass and Spotify will create a great music
experience both inside and outside of the vehicle.”
FordPass reimagines the relationship between automaker and consumer
by offering benefits that will include a marketplace of mobility
services and rewards for membership loyalty. Spotify is the newest
FordPass Appreciation partner, joining McDonald’s, 7-Eleven and BP as
retailers that will provide members with merchandise and unique
experiences.
One focus of FordPass is to tap into the more than 900 hours annually
that people spend on the move and provide for them the entertainment
options they desire. In addition to music offerings from Spotify,
FordPass also plans to partner with providers of news, sports,
children’s programming, audiobooks and more.
“Our goal is to light up the FordPass experience with music,” said
Jorge Espinel, Spotify vice president for business development. “We want
to be everywhere fans listen to music, and this partnership deepens our
relationship with Ford and FordPass members.”
The FordPass-Spotify partnership marks the latest link between the
two companies. Spotify already is one of many apps that interacts with
Ford SYNC
® AppLink
™. AppLink enables drivers to
connect their vehicle and smartphone, and projects apps to the center
console-mounted touch screen. Commands can be given via voice or touch.
FordPass is part of Ford Smart Mobility, the plan to take the company
to the next level in connectivity, mobility, autonomous vehicles, the
customer experience, and data and analytics.
A FordPass membership is complimentary for Ford vehicle owners and
non-owners alike. The platform officially launches in April in the
United States and Canada. Members of FordPass will benefit from four
elements: Appreciation, which includes offerings from Spotify, as well
as Marketplace, FordGuides and FordHubs.
Marketplace
All FordPass members will have access to the Marketplace of mobility
services. Ford is working with ParkWhiz and Parkopedia to help people
find and pay for parking more easily, and with FlightCar to help members
borrow and share vehicles when they travel. In the future, services
will include ride sharing and car sharing, multimodal transportation and
more.
Members can pay for services through FordPay – a virtual wallet that is part of FordPass.
Ford owners can easily connect with their preferred dealer to
schedule maintenance and service appointments or to review their Ford
Credit vehicle finance account details. Members who own a Ford vehicle
equipped with SYNC Connect, debuting on the 2017 Ford Escape this
spring, can use FordPass to lock, unlock or locate their vehicle and
schedule remote starts.
FordGuides
No one wants to be just a number. That’s why FordPass members can speak
directly to trusted and knowledgeable FordGuides – all at the touch of a
button.
For example, if a member decides he would like to book advanced
parking for an upcoming show but is unsure how to reserve it, one push
of a button on his smartphone lands him in a live chat with a FordGuide
who will lead him through the options and help to reserve parking.
The guides will be available free of charge. Their only job is to guide, serve and help solve mobility challenges – not to sell.
Appreciation
FordPass Appreciation is about making mobility more rewarding – no matter the journey.
In the future, members will be rewarded for doing little things, such
as simply registering to become a member, booking parking or
interacting with FordGuides.
And by collaborating with affinity partners McDonald’s, 7-Eleven, BP,
Spotify and others, FordPass can recognize members with access to
merchandise and unique experiences.
FordHubs
FordPass also includes the opening of FordHubs, where consumers will be
able to explore the company’s latest innovations, learn about its
mobility services and experience exclusive events.
The first of these urban storefronts opens later this year at
Westfield World Trade Center in New York. It will be joined by FordHubs
in San Francisco, London and Shanghai.
On-site FordGuides will help guests understand mobility options
available in their cities, explore solutions for their mobility needs,
view a real-time mobility map of their city, and experience special
events, including new vehicle reveals.