Ford CEO Jim Farley discusses the rapid evolution of electric vehicles

Ford CEO Jim Farley joins CNBC's Julia Boorstin for a discussion on EVs, rapidly evolving vehicle technology, and how drivers' shifting priorities are reshaping what we expect in cars and trucks. NBCUniversal News Group is the media partner of Aspen Ideas Festival.

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Get the Peace of Mind of Ford Pro™ Insure For Your Fleet

You have an entire fleet of vehicles out there. Running from point A to points B, C, D, and beyond. It’s a lot to be proud of. It’s also a lot to be responsible for. At Ford Pro™, we know how important it is to protect you and your fleet. This is Ford Pro Insure, from The American Road Insurance Company: Insurance that keeps your fleet moving forward. Protecting your fleet is our business. We cover vehicles, from accident liability and physical damage to theft and vandalism. And we cover people, from medical payments and loss of earnings to towing, Roadside Assistance, and rental reimbursement. Ford Pro Insure products can help protect your vehicles, your employees, and your business against the unpredictable. Plus, you’ll get the benefit of a range of plans designed with the flexible coverage that meets your needs. Ford Pro Insure is just one essential component in the world of Ford Pro services. Get a quote today or speak to one of our experts to learn more about how Ford Pro Insure can start protecting your fleet. 

 

 

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Dave Prusinski, the Global Chief Revenue Officer for Ford Pro™ Intelligence, delivers a workshop on how Ford Pro helps to level the playing field for small businesses. Our always-on, cloud-based Ford Pro™ Intelligence platform combines data from your vehicles, charging hardware, and daily fleet activity in one place to help simplify your business operations and accelerate productivity. Learn more at https://ford.to/3WgGG1S

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When your business runs on vehicles, it’s critical to use tools to help keep your fleet fresh, efficient and on the road as much as possible. Watch this webinar for pro strategies on tools and technologies to help manage costs and make the most of your vehicle investment. Subject matter experts will go over how you can:

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DECKED: If you own a truck, you should probably watch this!

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Smart Solutions for Smaller Fleets with Dave Prusinski | Workshops | Ford Pro™

Dave Prusinski, the Global Chief Revenue Officer for Ford Pro™ Intelligence, delivers a workshop on how Ford Pro helps to level the playing field for small businesses. Our always-on, cloud-based Ford Pro™ Intelligence platform combines data from your vehicles, charging hardware, and daily fleet activity in one place to help simplify your business operations and accelerate productivity. Learn more at https://ford.to/3WgGG1S

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Next Step in the UPFIT Process: Ensuring Proper Maintenance.

 - Photo: GETTYIMAGES.COM/KARANDAEV

Your upfit is installed, and you are now utilizing it in your operations. The next step in the upfit process is ensuring proper maintenance.

Top Upfit Maintenance Challenges:

A huge challenge many fleet managers face in maintaining upfits is simply communicating the value and importance of proper upfit maintenance to field personnel and drivers.

“Most drivers understand the importance of oil changes, brake services, etc., and will typically make sure their vehicle is serviced in a timely manner. But prioritizing upfit maintenance in a similar fashion typically isn’t something that comes naturally. The fleet manager must educate their frontline personnel on the critical aspect of properly maintaining the vehicle’s equipment; not only to maximize its effective lifecycle and control costs but also to ensure the safety of their fleet personnel in the field,” said Jeff Klinghoffer, regional engineering manager for Holman Enterprises.

At the end of the day, it comes down to education and awareness.

“As a fleet manager, you’ll need to communicate the importance of proper upfit and equipment maintenance to your drivers. Beyond that, you can certainly implement processes and procedures to assess the condition of the vehicle and its upfit regularly. You can also explore potential gamification or incentive programs to help secure buy-in from your drivers,” Klinghoffer added.

Let’s face it; fleet managers have a lot on their plate.

“Fleet managers face daily challenges mixed in with bigger picture issues that include building a safe, reliable, and appropriate truck for the job while making executives and stakeholders happy. Finding the time to answer all of the challenges can be difficult,” said Mathew Marcussen, director of customer relations for BrandFX. “Taking the time to do research and learn more, in the beginning, will reap great savings, benefits, and efficiency in the end. Also, purchase a body that maintains its good condition over a long period will reduce the cost of repairs and service.”

When it comes to the different types of materials used in upfitting, you need to select the right material for the job.

“Ladder racks on top of cargo vans are impacted by either the snow and ice removal chemicals in the Midwest or the salty air near coastal regions. Using aluminum and stainless steel in those products is a must to provide the customer a quality product that gets them a good return on their investment,” said Katie Groves, national fleet sales manager for Adrian Steel.

Don’t forget to depend on those who know upfitting best.

“Partner with an upfitter that has a national presence and a team that can support these instances,” Groves recommended.

6 Mistakes Maintaining Upfits

While mistakes may not often happen when maintaining upfits, they can occur. Here are a few top ones to avoid:

Mistake 1: Lack of Inspection

Just as drivers need to inspect your vehicle for leaks, tire wear, etc., they should examine their upfits, too.

“Constantly check routing and clipping for rub points, just because a battery cable was tied up nicely last time you inspected it doesn’t mean a clip didn’t break loose since then,” said Brad Howard, director of Operations for Fontaine Modification.

Mistake 2: Ignoring Preventive Maintenance

When it comes to the vehicles themselves, preventive maintenance (PM) second nature, but that may not be true for upfits.

“Fleet managers realize that adhering to a recommended PM schedule is vital to optimizing the vehicle’s lifecycle and controlling the total cost of ownership. However, the same methodology also applies to a vehicle’s upfitting and equipment, but preventive maintenance for these items is often overlooked,” said Kelly Klemisch, regional engineering manager, Holman Enterprises.

To avoid this mistake, work upfits into your PM strategy for your vehicles.

“Regular service for equipment such as air compressors, material handling units, and aerial devices should be included in the unit’s PM schedule. Additionally, you can also include inspections in the schedule as well, so drivers receive reminders for those items as well. Or, at the very least, take measures to keep these PM items top-of-mind for drivers and operators. For example, you can track crane or compressors hours on an interior door decal,” Klemisch added.

Mistake 3: Not Adjusting Upfits Correctly 

Make sure that ladder racks are correctly adjusted to your ladders. 

“A properly adjusted ladder rack will keep the ladder secured on the van during transportation, reduce noise that could cause driver distraction, and extend the life of both the ladder and ladder rack,” said Katie Groves, national fleet sales manager for Adrian Steel.

Mistake 4: Misusing Upfit Equipment

You should also ensure your drivers and frontline workers fully understand how to use the vehicle’s equipment properly.

“Many vocational vehicles feature sophisticated and complex attachments, so training your employees on the best practices for using these units will help to minimize premature wear and tear and maximize the equipment’s effective lifecycle. This also applies to something as simple as a vehicle’s storage units. We often see fleet personnel overloading a service body or interior shelving with more than it is intended to hold, and this really impacts the longevity of these items,” said Klemisch of Holman Enterprises.

Mistake 5: Wrong Service Timing

When you service certain upfit items is also essential.

“When you service trucks, and related upfits is a big item. One example is a snowplow: make sure to service at the end of the snow season AND beginning of the season,” said Patrick Clark, director of fleet sales for Dejana Truck and Utility Equipment.

Mistake 6: Improper Equipment Storage
Where you store your equipment has a considerable impact on its useful service life.

“Also storing equipment inside helps preserve the life. Work with the local upfitters to make sure you are servicing cranes, liftgates, plows etc correctly,” said Clark of Dejana Truck and Utility Equipment.

Source: https://www.worktruckonline.com/10120069/value-of-effectively-maintaining-upfits

Get Things Done | Ford®

No matter how you want to power up, or what you want to build with that power, we've got a Ford® F-150® for you. Hybrid, all-electric, or gas. The power is yours.

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The Power is Yours | Ford Pro™

When it comes to power, Ford Pro™ has options. Whether it’s gas, diesel, hybrid, or all-electric, the power is yours.

About Ford Pro: Ford Pro™ is a productivity accelerator designed to drive business forward, delivering solutions to commercial customers of all sizes. We offer the right tools, software and services designed to keep your business on track and your crews on the road. The Power is Yours | Ford Pro™    / @fordpro  

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