- Ford and cultural media platform SHFT.com reveal first films in new documentary series that profiles leading eco-entrepreneurs and innovators who are transforming industries with groundbreaking sustainability solutions
- 200,000 customers have visited http://www.ford.com/technology/electric/ to learn more about what might be the right fuel-efficient vehicle for their lifestyle; the company wants to increase that figure by 50 percent
- Ford has teamed up with Green Festival to bring fuel-efficient vehicles and resources to consumers, inspire impactful ideas, and help add to the rapid increase in public charging stations for electrified vehicles
- Bill Ford joins the SHFT Advisory Panel, providing guidance on business and innovation to help progress the sustainability mission for SHFT
NEW YORK, April 18, 2012 – Ford is “charging” into Earth Day by launching new initiatives that encourage people to take a more sustainable approach in life year-round with a national electrified vehicle education program, multi-city tour, and the debut of a 10-film, short documentary series with SHFT.com, an award-winning sustainability lifestyle platform.
The documentary, “The Big SHFT: 10 Innovators Changing Our World,”profiles cutting-edge innovators who are shaping new sustainable businesses and influencing positive change around the world. Examining topics from food and fashion to urbanization, technology and design, the series puts the spotlight on today’s game changers in sustainability. The series was developed with SHFT.com co-founders Adrian Grenier and Peter Glatzer and was directed by Gilly Barnes.
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