DEARBORN, Mich., May 23, 2012 – In April, Ford and its dealers partnered in a special challenge to raise $1 million for local high school programs through more than 300 Drive One 4 UR School events throughout the U.S. Today, both announced that based on initial reports that are still coming in, they expect the $1 million goal will be achieved.
Since its inception in 2007, the Drive One 4 UR School initiative has raised at least $11 million and provides up to $6,000 per event through test drives of Ford products. More than 1,150 dealers have hosted more than 2,800 events, partnering with their local high schools to participate in the program. Funds raised can be applied to any area where the school needs support – athletics, music, even to fix damages from natural disasters.
“We are excited to congratulate the schools, dealers and communities who worked so hard to reach this challenging goal in April,” said Tracy Magee, Ford Experiential Marketing manager. “The Drive One 4 UR School program was developed as a fun, engaging way to help high schools raise and apply money where they need it, and we realized that if we really focused our efforts in April, we could make a difference by raising money to protect important educational programs and services.”
How Drive One 4 UR School events work
For each Drive One 4 UR School event, Ford and Lincoln dealers work with a local high school to schedule a test-drive fundraising event. The dealers provide the cars to be test-driven, the high school organizes the event itself, and both work together to get the word out to their community. For every valid test drive completed, Ford Motor Company donates $20 to the participating high school, up to $6,000.
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