- All-new Ford Mondeo makes its Asian debut and includes new 1.5-litre EcoBoost® engine
- The global debut of Ford Escort Concept illustrates Ford’s commitment to meet the demands of Chinese consumers within a specific subsegment of China’s largest and fastest-growing segments, compact cars
- Ford Fiesta ST puts a new level of performance driving in a sizzling-hot hatchback
- A full range of class-leading Ford SUVs will be on display including the all-new Ford EcoSport and Ford Kuga
- Interactive displays highlight Ford’s quality, green, safety and smart technologies
SHANGHAI, China, April 20, 2013 – Continuing to
deliver on its promise to bring 15 new vehicles to China by 2015, Ford
Motor Company is giving visitors to Auto Shanghai 2013 an exclusive look
at its new generation of global vehicles and smart technologies.
Alongside an impressive lineup of vehicles and several regional debuts,
Ford is injecting new energy into the compact car segment with the
global introduction of an exciting new concept car.
The all-new Ford Mondeo, being displayed for the first time at an
Asian auto show, redefines its segment with groundbreaking, elegant
design and premium technology. Auto Shanghai 2013 also marks the global
premiere of the all-new 1.5-litre EcoBoost® engine, which offers a winning combination of power and fuel efficiency.
The Ford Mondeo shares the stage with other new production cars
such as the recently launched Ford Fiesta, Ford’s best-selling small
car, and the high-performance Ford Fiesta ST hot hatch. The new Ford
Explorer, Ford Kuga SUV and versatile Ford EcoSport urban SUV round out
Ford’s full range of SUVs on display.
“Auto Shanghai is always a special experience, and this year we’re
excited to have an especially compelling display of our One Ford
vehicles and technologies to serve our customers and entice auto
enthusiasts,” said John Lawler, chairman and CEO, Ford China. “From the
stylish and refined Mondeo, to the versatility of SUVs like EcoSport and
Explorer, to the performance and excitement of Fiesta ST, to our
stunning new concept car, we have something for everyone.”
Ford Mondeo
Leading the product introductions at the Ford stand is the all-new
Ford Mondeo, bringing unparalleled levels of elegance, excellent driving
dynamics, smart technologies and high fuel efficiency to the midsize
segment.
The premier expression of Ford’s new global design language,
Mondeo’s refined and emotional character extends from the stunning
exterior through to an interior that offers excellent ergonomics and
superior craftsmanship, with minimized interior panel gaps, soft-touch
materials and a driver-focused centre console.
In China the Mondeo will be offered with Ford’s all-new 1.5-litre
EcoBoost engine for the first time. The fifth and latest member of
Ford’s global family of EcoBoost engines, the 1.5-litre is projected to
produce 133 kW of power at 6,500 rpm and peak torque of 240 Nm from
1,750 to 4,500 rpm. The 1.5-litre features specific technologies to
reduce noise, vibration and harshness, delivering an engine that is
quiet and refined. The all-new Ford Mondeo also will be available with
the 2.0-litre EcoBoost engine.
“We’ve gone further in every aspect to bring to China the most
premium Mondeo we have ever designed, developed and built,” said Marin
Burela, president & CEO, Changan Ford Automobile Co., Ltd. “The
all-new Mondeo is designed to stir the senses and transform expectations
of what a car can be. It’s truly a flagship car, offering our Chinese
customers class leading levels of refinement, driving pleasure and
excitement. The Mondeo will raise the bar in craftsmanship, style and
technology- delivering what we believe our loyal Chinese customers truly
want and value.”
Ford Fiesta and Ford Fiesta ST
Fans of smaller cars will find much to like in the stylish new Ford
Fiesta, with a striking new exterior design and an updated,
ergonomically refined interior. Featuring Ford’s award-winning SYNC®
in-car connectivity system that supports both English and Mandarin, a
responsive and efficient 1.5-litre four-cylinder petrol engine, and
Ford’s six-speed PowerShift automatic, the new Fiesta marks the bold
evolution of a popular automotive icon.
Ford also is catering to enthusiasts in China looking for more
excitement. The new Ford Fiesta ST combines an aggressive look with
sizzling performance. A high-output version of the 1.6-litre EcoBoost
four-cylinder engine rockets the hot hatch from 0-100 km/h in 6.9
seconds and on to a top speed of more than 220 km/h. With features
including modified suspension, upgraded brakes, and enhanced Torque
Vectoring Control to reduce understeer during hard cornering, the new
Fiesta ST is designed to provide discerning drivers with an unmatched
performance package in the class.
Escort Concept
With an eye to the future in China, Ford also has taken the wraps
off a new concept car as it works to offer customers greater choice in
the growing C-segment. Ford is using the Shanghai show as an opportunity
to display the Ford Escort Concept to Chinese consumers seeking a fun
driving experience and high level of technology, consumers who also
value exceptional roominess, uncompromised functionality and
sophisticated design.
“This compact concept highlights the strength of our global One
Ford approach to vehicle design, and represents how we can make use of
our global design language to bring refined designs to attainable
vehicles,” said Jim Farley, executive vice president, Global Marketing,
Sales and Service and Lincoln, Ford Motor Company. “Designed with the
Chinese consumer in mind, the new Escort Concept has the potential to
strengthen our product portfolio here in China as we take advantage of
opportunities for diversification within the compact car segment.”
Utility vehicles
Recognizing the rapid growth of the sport-utility vehicle segment
in China’s auto industry, Ford also is showcasing a full range of SUV
offerings.
Recently introduced in China, Ford’s iconic Explorer comes in at
the premium end of the Ford SUV range, with a luxurious, spacious cabin
that seats seven, a premium driving experience, and a full complement of
class-leading in-cabin technologies. With Ford’s Terrain Management
System, which helps to simplify the use of the vehicle’s 4WD system
while maximizing its effectiveness, Explorer is equally at home on city
roads and more rugged terrain. It also includes premium driver-alert
features such as side curtain airbags, Blind Spot Information System
(BLIS®), post-crash alert system and collision warning with brake support.
The Ford Kuga, launched in China in January, leads the charge for
smart technologies in the SUV segment. Kuga is filled with innovative
technologies that set it apart from its competitors. A motion-sensing
hands-free automatic tailgate uses technology like that used in modern
video game systems to give drivers quick and easy access to the cargo
area without needing to fumble for keys. Kuga also features SYNC with
MyFord Touch®, which gives drivers voice control access to
vehicle functions, settings and information in both English and
Mandarin. Other technologies – including active park assist, BLIS,
Active City Stop and Lane-Keeping Aid – provide enhanced safety while
taking some of the stress out of city driving and parking.
Ford’s latest entry into the SUV segment, Ford EcoSport combines
SUV flexibility and small-car efficiency. Produced in China at Ford’s
modern, flexible Changan Ford Assembly Plant No. 1, the urban SUV
features smart technologies including Ford SYNC in a sporty package that
is ideal for rugged urban adventurers. The Ford EcoSport also offers
customers Ford’s award-winning 1.0-litre EcoBoost engine.
Also on display is the Ford Edge crossover, which provides a
compelling driving experience combined with advanced safety, security
and entertainment features. Edge also boasts impressive fuel efficiency
with an available 2.0-litre EcoBoost engine.
Quality, green, safe and smart: Interactive displays
To complement its many global vehicles, Ford will offer visitors to
Auto Shanghai 2013 the opportunity to learn more about the quality,
green, safe and smart aspects of its vehicles and technologies through
interactive displays.
Helping visitors to understand how to drive green, Ford’s Green
Calculator display will calculate daily savings that can be attained by
making use of Ford’s green technologies. Through the Boostical display,
visitors can generate their own music videos to communicate the power
and efficiency of EcoBoost engines. At the Turbo Story display, visitors
can get a feel for the power advantages of the EcoBoost engine by
spinning a crank handle.
Smart driving will be emphasized with SYNC Activations, a display
that illustrates the use of Ford’s award-winning SYNC technology through
both a driving and music game. A magician will be on hand to reveal the
benefits of technologies including SYNC with MyFord Touch in Mandarin.
And with the Crowd Control Game, visitors will be able to control a Ford
EcoSport through a motion-sensing camera, unlocking information about
the new urban SUV at every turn.
To give visitors a feel for the quality of Ford products, the stand
features a Trim display for the all-new Ford Mondeo, showcasing the
sophisticated design and materials used in the interior of this
benchmark car. At the Object in Motion display, visitors can zoom in on
vehicle components in 3D to see for themselves Ford’s attention to
detail.
Demonstrating the advanced driver-assist features of Ford vehicles,
the Safety Touch Table will let visitors see a demonstration of
innovations, such as rear inflatable seat belts. And younger fans of
Ford will be given the chance to paint their own Ford badges while
learning about the features that make Ford vehicles safe for the whole
family.
Auto Shanghai 2013 runs April 21-29 at Shanghai New International Expo Center.
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