‘Breaking Bad’ star Aaron Paul Teams with a One-of-a-Kind Mustang Hero Car Specially Designed for the Film by Ford
LOS ANGELES, June 10, 2013 – Today, DreamWorks Studios’
Stacey Snider, Partner and Co-Chair, and Ford Motor Company’s Jim
Farley, Executive Vice President, Global Marketing, Sales and Service,
are pleased to announce an exclusive partnership for the feature film
“Need for Speed,” which will include significant integration of Ford
products, along with extensive media promotion by Ford at the time of
the film’s release on March 14, 2014. The announcement coincides with
the unveiling of a one-of-a-kind Ford Mustang for the film, during
Electronic Arts’ press conference at E3 Expo in Los Angeles later today.
The Ford-designed and created made-for-movie Mustang will be
featured prominently throughout the film and become part of the
mythology of the movie. The “Need for Speed” Mustang features a
custom-designed wide body, unique 22-inch alloy wheels, and larger air
intakes to feed the supercharged V8 engine under its classic Mustang
twin-nostril hood.
“’Need for Speed’ is rooted in Americana, and when we were casting
our hero car for the film, Ford Mustang was the obvious choice,” said
Snider. “With its 50-year history in film, the iconic Mustang is the
perfect co-star for Aaron Paul. We are privileged to have such an
esteemed partner like Ford working with us on this film and look forward
to seeing their Mustang up on the big screen next year.”
Ford also provided the production with an F-450 truck known in the
film as “The Beast,” as well as another Mustang to serve as a specially
designed camera car, which allows the filmmakers to capture car racing
action in new and exciting ways.
“Need for Speed” marks an exciting return to the great car culture films of the 1960s and ’70s,
tapping into what makes the American myth of the open road so
appealing. The story chronicles a near-impossible cross-country journey
for our heroes – one that begins as a mission for revenge but proves to
be a journey of redemption.
“Ford Mustang is a symbol of freedom and optimism that allows you
to be the person you dream of being, making it the perfect fit for this
story,” said Farley. “Ford is excited to partner with DreamWorks and
Electronic Arts as they bring the epic gaming franchise of ‘Need For
Speed’ to the big screen, allowing us to go further with them as they
tell their great story on the global stage.”
The movie is based on Electronic Arts’ popular video game series of
the same name. It is one of the most successful racing video game
franchises in the world, with more than 140 million games sold. The film
stars Aaron Paul (“Breaking Bad”), Dominic Cooper (“Captain America”),
Imogen Poots (“Fright Night”) and Michael Keaton (“Batman”), and is
directed by Scott Waugh (“Act of Valor”). George Gatins and John Gatins
developed the story and wrote the screenplay. John Gatins, Patrick
O’Brien and Mark Sourian are producing. The Walt Disney Company is
distributing the film in the United States and select international
territories, while Mister Smith Entertainment is handling distribution
in Europe, Africa and the Middle East. DreamWorks’ partner Reliance will
distribute the film in India.
“’The Need for Speed’ movie will embody everything that fans of
action racing films want to see – hot cars, high-stakes street racing
and mind-blowing stunts,” said Scott Waugh, director of the “Need for
Speed” film. “The adrenaline-fueled story across America will keep
viewers on the edge of their seats.”
The next game in the “Need for Speed” franchise, “Need for Speed
Rivals,” will be available Nov. 19, 2013 for the Xbox 360® game and
entertainment system from Microsoft, the PlayStation®3 computer
entertainment system and PC. The game will launch on Xbox One, the
all-in-one games and entertainment system from Microsoft and PlayStation
4 later this year.
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