Ford Named Best Overall Truck Brand in 2015 Kelley Blue Book Brand Image Awards

DEARBORN, Mich., April 1, 2015 – Ford claims Best Overall Truck Brand in the 2015 Kelley Blue Book Brand Image Awards – the latest accolade for the brand that introduced the toughest, smartest, most capable and efficient F-150 ever. This is the second consecutive year and the sixth time in seven years Ford has captured the award. Along with the all-new 2015 F-150, truck shoppers’ favorable perceptions of Ford Super Duty F-250 and F-350 helped Ford clinch the award. Read more details at http://mediaroom.kbb.com/2015-04-01-Kelley-Blue-Book-Announces-2015-Brand-Image-Award-Winners.


The 2015 Ford F-150, its groundbreaking technology and the engineering team behind it have won the following awards and accolades:

• 2015 North American Truck/Utility of the Year
• 2015 Motor Trend Truck Trend Pickup Truck of the Year
• Automobile Journalists Association of Canada Utility Vehicle of the Year
• Automobile Journalists Association of Canada Pickup Truck of the Year
• Detroit News 2015 Vehicle of the Year
• Kelley Blue Book Best Buy Truck
• Kelley Blue Book Best Buy Overall
• Popular Science Automotive Grand Award Winner Best of What’s New
• 2015 MotorWeek Best Pickup Truck
• Texas Auto Writers Association Truck of Texas
• Texas Auto Writers Association Luxury Pickup Truck
• Texas Auto Writers Association Full-Size Pickup Truck
• Texas Auto Writers Association Best Technology Feature
• Detroit Free Press Truck of the Year
• New England Motor Press Association Yankee Cup
• Automotive Fleet Magazine 2014 Fleet Truck of the Year
• Motor Press Guild 2014 Innovation Vehicle of the Year Over $30K
• AutoGuide 2015 Reader's Choice Truck of the Year
• New Car Test Drive 2015 Truck of the Year
• Ruedas ESPN Best Full-Size Pickup Truck
• 2015 Detroit News Reader’s Choice NAIAS Awards Most Innovative
• Automotive Science Group
  - 2015 Best All-Around Performance Award Winner
  - Best Full-Size Truck of 2015
  - Smallest Carbon Footprint
• Urban Wheel Award for Urban Truck of the Year
• Green Car Technology Award
• Edmunds.com 2015 Most Popular Awards – Large Truck category
• Detroit Free Press Automotive Leadership Award – Engineering and Technology category
• Greater Atlanta Automobile Media Association Best Pickup/SUV

2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch^™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.