FORD DEALERS NOW HAVE ACCESS TO REMOTE-ASSISTANCE TECHNOLOGY TO HELP GET CUSTOMERS BACK ON THE ROAD QUICKER

• Two-way, hands-free electronic headset provides real-time visual and audio communication between dealership technicians and team members at the Ford Technical Assistance Center in Dearborn, allowing for more efficient diagnoses
• Technology uses remote assistance software powered by augmented reality, which allows team members at the Technical Assistance Center to display modified or enhanced images to the dealer technician through the headset
• SWIS is a global program and currently being used in Canada, South Africa, UK, Puerto Rico, Taiwan, and Australia

DEARBORN, Mich., June 27, 2022 – Ford dealerships across the country now have access to state-of-the-art remote viewing technology allowing them to receive real-time assistance for customer repairs from team members at the Ford Technical Assistance Center (TAC) in Dearborn.

“The remote technology is designed to assist the technicians as they’re working on vehicles – with the goal of increasing efficiency and decreasing down time for customers,” says David Green, Ford General Service Equipment Program Specialist. “This technology modernizes and simplifies our operations, benefiting everyone involved.”

The two-way, hands-free electronic headset, known as See What I See (SWIS), allows for both visual and audio communication between the dealership technicians and team members at the Technical Assistance Center.

The technology uses remote assistance software allows the technical assistance team to see what the dealership tech is seeing while they work on the vehicle in real time. SWIS’s augmented reality capability allows TAC team members to display modified or enhanced images on the headset for the dealer technicians to view.

According to Green, “We had one case where a technician reported the vehicle would not recognize the low tire pressure sensors. When the tech contacted the Hotline using SWIS, they quickly found out they were using the wrong tool when they tech held it up in front of the camera. Once the right tool was used, everything was programmed just the way it should.”

At the TAC headquarters, a team of about 150 technicians receives about 5,000 calls from dealership technicians across the U.S. each week looking for support or answers regarding a variety of issues. Of those, about 200 cannot be diagnosed by phone; field agents must be sent out to check out the issue in person.

“SWIS definitely helps get our customers back on the road more quickly. We’ve had some wiring situations that we were able to fix in a few hours versus a few days using See What I See and that’s really valuable,” says Susan Padro, Service Manager at Mullinax Ford in Apopka Florida.

Ford has activated 1200 of the headsets so far with more than 350 SWIS calls to TAC in the last 90 days. All US-based dealers should have SWIS in their toolbox by November of this year.

Currently, SWIS is for diagnostic assistance, but designers are working to enhance the headsets to add more specific use cases such as H-VAC concerns. Other uses cases include gaining prior approval before replacing a windshield by sending pictures of the defect instantly. Fleets are looking to leverage the headset to assist a technician on site with certain electric vehicle repairs instead sending an engineer allowing for faster repairs and savings on travel costs. Mobile service teams are also looking at using SWIS to remote in from someone’s driveway where they are performing a service like tire changes. Training remotely using the headset between an instructor and a student is another valuable use case to avoid having to attend a distant training center.  

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.